Starbucks Indonesia engagement report
@SbuxIndonesia - 3.2M followers on X
Measured over 35 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 4 interactions against 3.2M followers, an engagement rate of 0%. Measured over 35 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.0K times each, and 0.067% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 19 interactions, about 4.8x its own typical post.
Measured over 35 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Starbucks Indonesia's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 26, 20264.8x their median
Ketika komunitas membutuhkan dukungan, kepedulian dapat menghadirkan harapan. The Starbucks Foundation menyalurkan bantuan kemanusiaan sebesar Rp500 juta kepada World Central Kitchen (@wckitchen) untuk mendukung penyediaan bantuan pangan bagi masyarakat terdampak gempa bumi di Nusa Tenggara Timur. Starbucks berkomitmen untuk memberikan dampak positif dengan mendukung pemulihan agar NTT dapat bangkit kembali dengan lebih kuat. #GoodThingsAreHappening
- Aug 24, 20262.8x their median
Kena jump scare deadline Senin? Let’s take a break first at Starbucks 💚✨ Ada 2 grande beverages yang siap nemenin kamu survive hari ini dengan potongan 40%, plus extra drop 15% lagi kalau kamu bayar pakai BCA. Quick check before you order: 👇 • Redeem kuponnya via LINE Starbucks Indonesia • Berlaku di seluruh store se-Indonesia (termasuk Airport & Dewata) • Berlaku untuk semua metode pembayaran (extra 15% khusus BCA) • Berlaku untuk handcrafted beverages ukuran Grande (tidak berlaku untuk varian Reserve, Protein, Ice Cream, Manual Brew, & Special Price) Share ke group chat atau langsung tag work bestie yang mau diajak mampir bareng hari ini! 👀📱
- Aug 22, 20262.8x their median
Weekend ini, jangan lupa bawa Starbucks tumbler kamu dan nikmatin 50% OFF beverage kesukaan, khusus untuk member. Quick check before you go: 👇 • Berlaku khusus Starbucks Rewards Member • Berlaku untuk semua metode pembayaran • Dine In, Take Away, dan Drive-Thru • Tidak berlaku untuk Protein Beverage, Special price, Manual Brew, Reserve, Ice Cream Series. • Berlaku di seluruh store Starbucks Indonesia • Tidak dapat digabung dengan promo lainnya Bring your tumbler, pick your sip, and let’s go~ 🏃🏻♀️💨
- Aug 26, 20262.5x their median
Udah selesai liburannya~ it's time to back to routine! 💻✨ WFC atau mampir sebentar di Starbucks terdekat buat order asupan minuman sebelum mulai aktivitas hari ini. Ada potongan 40% untuk 2 grande beverages favorit kamu, plus extra drop 15% lagi kalau bayar pakai BCA. Save ini dulu sebelum mampir: 👇 • Redeem kupon via LINE Starbucks Indonesia • Berlaku di seluruh store se-Indonesia • Berlaku untuk semua metode pembayaran (extra 15% khusus transaksi pakai BCA) • Berlaku untuk Grande handcrafted beverages (kecuali varian Reserve, Protein, Ice Cream, Manual Brew, & Special Price) Absen di komen, varian beverage apa yang mau kamu order hari ini? 🙋♂️🙋♀️
- Aug 14, 20262.5x their median
Indonesia’s Gift to the World, now on your wishlist. 🇮🇩 Ada yang baru buat nambah collection kamu. Jangan kelewatan presale khusus Member dan unlock special reward dari pembelianmu. Here’s how: 👇 • Berlaku khusus Starbucks Rewards Member • Pilih dan koleksi merch Indonesia’s Gift to the World • Dapetin special reward dengan pembelian merch Udah siapin wishlist buat checkout di store nanti? 👀✨
- Aug 25, 20262.0x their median
Ada plan jalan-jalan ke mana hari ini? Stop by and treat yourself di Starbucks dulu yuk! 2 grande beverages siap temenin perjalanan kamu hari ini. 💚✨ • Redeem melalui LINE • Khusus Starbucks Rewards Member (semua metode pembayaran) • Berlaku di seluruh store se-Indonesia • Berlaku untuk handcrafted beverages (kecuali varian Reserve, Protein, Ice Cream, Manual Brew, & Special Price) See you at your nearest store 🚗💨
- Aug 20, 20262.0x their median
The STAR is coming! Creamy, colorful & dreamy💭. Ramaikan di bawah yuk ✨💖💜💙 https://t.co/JYaWUWl0Fj
- Jul 16, 20261.8x their median
Double Stars Day is calling ⭐📲 It’s the perfect excuse to finally check out everything on your wishlist. Mau jajan makanan dan minuman favorit atau akhirnya checkout merch incaran, go for it! Hari ini kamu bisa kumpulin Double Stars di setiap transaksi sebagai Starbucks Rewards Gold Member 💚 The more you enjoy, the more Stars you earn. Yuk scan Starbucks App kamu dan make every purchase count ✨
- Aug 27, 20261.5x their median
Tomorrow’s to do list: ✅ Get up ✅ Get the beverage ✅ Play with the filters! 💯 Jadi makin dreamy dan exciting kalau kamu order Stardust Cream Frappuccino® Blended Beverage dan pakai filternya! Ready buat besok ya. Save dulu, besok tinggal scan QR aja atau langsung klik link ke https://t.co/16V6y8xGmy. See you tomorrow!
- Aug 23, 20261.5x their median
Tunjukin total steps kamu dari health tracker dan dapetin 20% OFF Protein Beverage buat recharge after all that moving. 💚 Before you head to the store, check this: 👇 • Minimal 5.000 steps di hari yang sama • Berlaku untuk berbagai digital & device health trackers • 20% OFF full-price handcrafted Protein Beverage, dengan semua metode pembayaran • Berlaku di seluruh Starbucks Indonesia • Dine In, Take Away & Drive-Thru • Tidak bisa digabungkan dengan promo lainnya Time to flex your steps & claim your protein reward! 🚶🏻♀️🚶♂️
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 3.2M followers, an engagement rate of 0%. Measured over 35 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.0K times each, and 0.067% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 19 interactions, about 4.8x its own typical post.
- What is Starbucks Indonesia's engagement rate on X?
- Starbucks Indonesia (@SbuxIndonesia) has an engagement rate of 0%, based on the median interactions across 35 original posts from the last 30 days against 3,216,377 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SbuxIndonesia have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SbuxIndonesia post?
- Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 1.17 posts per day across the measured window.