Science Channel engagement report
@ScienceChannel - 3.1M followers on X
Measured over 27 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 34 interactions against 3.1M followers, an engagement rate of 0.001%. Measured over 27 original posts, its engagement rate beats 19% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.209% of those impressions turn into an interaction. That is about 0.522% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 289 interactions, about 8.5x its own typical post. Recurring topics include #howitsmade, #undergroundmarvels, #beetle.
Measured over 27 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #howitsmade, #undergroundmarvels, #beetle.
Compared with accounts its own size
Science Channel's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Science Channel sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 29, 20268.5x their median
Two apex predators. One deadly strategy. 💥😲 Catch more epic moments during #SharkWeek on @Discovery. https://t.co/OmBZ6vJmQc
- Jul 30, 20264.9x their median
67 nuclear bombs. ✔️ Reports of mutant sharks. ✔️ One mission to reveal the truth. ✔️ Phil and Heather head to the Marshall Islands for answers in Expedition X Atomic Sharks NOW on #SharkWeek on Discovery. https://t.co/5HDgOeP8eX
- Jul 31, 20264.7x their median
Scuse me, Great White comin through! 🦈 #SharkWeek https://t.co/HySurgKs83
- Aug 30, 20264.6x their median
Making the only tool you'll ever need 🛠️ #howitsmade #tools https://t.co/0hTGne3Jn1
- Jul 30, 20264.4x their median
Josh Gates explores the shark encounters that left their mark on history in Expedition Unknown Shark Secrets NOW on #SharkWeek on Discovery. https://t.co/e5iLhCoKoo
- Jul 31, 20264.0x their median
Big shark energy all night long 🦈🔥 8P: Secrets of the Great White Kill 🤫 9P: Sharkzilla Takes New York 🏙️ 10P: My Strange Shark Addiction 🫣 #SharkWeek continues TONIGHT at 8P on Discovery! https://t.co/cViRJ1XNai
- Aug 18, 20263.6x their median
Handmade paper! 📄 #howitsmade https://t.co/XV3grv3fLn
- Jul 29, 20263.2x their median
Mysteries, monsters, and sharks? Say less 🤩 #SharkWeek continues at 8P on Discovery! 8P: Expedition X: Atomic Sharks ⚛️ 9P: Expedition Unknown: Shark Secrets 📂 10P: Alien Sharks: Untamed America 🛸 https://t.co/xeGimg4wXw
- Jul 30, 20262.8x their median
What strange creatures are lurking in American waters? 👽 Find out during Alien Sharks: Untamed America starting NOW on Discovery's #SharkWeek. https://t.co/GSeJww1Cen
- Jul 30, 20262.4x their median
GLOW-IN-THE-DARK SHARK 🦈 #SharkWeek https://t.co/hl8d44tRyl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 34 interactions against 3.1M followers, an engagement rate of 0.001%. Measured over 27 original posts, its engagement rate beats 19% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.209% of those impressions turn into an interaction. That is about 0.522% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 289 interactions, about 8.5x its own typical post. Recurring topics include #howitsmade, #undergroundmarvels, #beetle.
- What is Science Channel's engagement rate on X?
- Science Channel (@ScienceChannel) has an engagement rate of 0.001%, based on the median interactions across 27 original posts from the last 30 days against 3,110,205 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Science Channel sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ScienceChannel have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ScienceChannel post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.9 posts per day across the measured window.