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Secretary of War Pete Hegseth engagement report

@SecWar - 1.7M followers on X

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
0.312%
of 1.7M followers
Per impression
4.26%
127K views on a typical post
Reach
7.32%
of its followers see a post
Typical post
5.4K
interactions (median)
Saved
0.073%
93 bookmarks on a typical post
Posting rate
0.77/day
active 43% of days
Peak time
18:00 UTC
Monday

A typical post picks up 5.4K interactions against 1.7M followers, an engagement rate of 0.312%. Measured over 11 original posts, its engagement rate beats 95% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 127K times each, and 4.26% of those impressions turn into an interaction. That is about 7.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 197K interactions, about 36x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Secretary of War Pete Hegseth's engagement rate beats 95% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 93% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.312%, Secretary of War Pete Hegseth sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 10, 202636x their median

    🇺🇸 https://t.co/gIwTX9R4SP

    172K19K4.9K1.0K2.6M viewsView on X
  • Jul 13, 202618x their median

    To leak sensitive national defense information is to betray our warriors and put them in danger. That’s why the @DEPTOFWAR and @THEJUSTICEDEPT have created a joint task force to IDENTIFY AND PROSECUTE LEAKERS. https://t.co/pMqXuo21Mm

    74K15K7.1K8933.0M viewsView on X
  • Jul 18, 202613x their median

    Godspeed, heroes. Their sacrifice only stiffens our resolve.

    52K6.2K12K1.3K10M viewsView on X
  • Jul 4, 202612x their median

    Happy 250th, America. https://t.co/ccRf45haCo

    54K7.7K1.6K163575K viewsView on X
  • Jul 22, 202612x their median

    Their sacrifice will not be forgotten. https://t.co/2RN564SFkC

    48K6.1K7.3K6061.1M viewsView on X
  • Jul 15, 20268.8x their median

    The High-T Department of War. https://t.co/hlAUq3j2cD

    28K3.6K11K4.5K21M viewsView on X
  • Jul 1, 20268.3x their median

    The U.S. Navy just hit its recruiting goal of 45,000 Sailors – 3 months ahead of schedule. Even more impressive: they raised their goal by 10% and still exceeded expectations. This is what happens when strong leadership under President Trump, high standards, a return to perfecting the basics, and a mission that matters come together. Americans are stepping up to serve because they believe in our country, our Navy, and our warfighters. Congratulations @USNavy and every recruiter, leader, and future Sailor who made this possible!

    36K6.4K1.7K195546K viewsView on X
  • Jul 11, 20267.9x their median

    At 7:15 p.m. ET today, U.S. Central Command forces began launching the third round of strikes this week against Iran after Islamic Revolutionary Guard Corps forces blatantly attacked M/V GFS Galaxy, a Cyprus-flagged container ship transiting the Strait of Hormuz. A civilian crew member is missing and the vessel is unable to continue the journey due to an onboard fire and significant engineroom damage. Iran was provided yet another opportunity to demonstrate adherence to the Memorandum of Understanding after being held accountable for earlier attacks on commercial vessels but has again failed. In response, the United States is imposing a heavy cost by continuing to degrade Iran’s ability to attack civilian mariners and commercial ships freely transiting the strait. The strikes are being carried out at the direction of the Commander in Chief.

    33K6.1K2.9K7568.0M viewsView on X
  • Jul 27, 20267.4x their median

    On day one—President Trump ordered this War Department to secure our southern border. Today—we honored the warriors who made that happen. https://t.co/dqo7hdZwAv

    34K4.7K1.3K113377K viewsView on X
  • Jul 18, 20267.3x their median

    CENTCOM Statement on Recently Fallen, Missing U.S. Service Members TAMPA, Fla. — On July 17, two U.S. service members in Jordan were killed in action as U.S. Central Command (CENTCOM) and partner forces defended against Iranian ballistic missile and drone attacks. Additionally, one service member is currently missing. Four American service members were medically evacuated to Jordanian hospitals. They have since been discharged. Other personnel who were evaluated for minor injuries have returned to duty. Out of respect for the families, CENTCOM will withhold additional information, including the identities of the fallen warriors, until 24 hours after the next of kin have been notified.

    27K5.4K5.3K2.0K13M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5.4K interactions against 1.7M followers, an engagement rate of 0.312%. Measured over 11 original posts, its engagement rate beats 95% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 127K times each, and 4.26% of those impressions turn into an interaction. That is about 7.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 197K interactions, about 36x its own typical post.

What is Secretary of War Pete Hegseth's engagement rate on X?
Secretary of War Pete Hegseth (@SecWar) has an engagement rate of 0.312%, based on the median interactions across 11 original posts from the last 30 days against 1,731,359 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.312%, Secretary of War Pete Hegseth sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SecWar have real engagement?
Its engagement rate beats 95% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SecWar post?
Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 0.77 posts per day across the measured window.

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