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Things That Changed The Internet engagement report

@ShapedInternet - 780K followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.013%
of 780K followers
Per impression
0.393%
27K views on a typical post
Reach
3.43%
of its followers see a post
Typical post
105
interactions (median)
Saved
0.007%
2 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
05:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 105 interactions against 780K followers, an engagement rate of 0.013%. Posts are seen about 27K times each, and 0.393% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 102K interactions, about 971x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.013%, Things That Changed The Internet sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 24, 2021971x their median

    https://t.co/8CUiHFThJV

    90K10K907964View on X
  • Oct 17, 2024124x their median

    https://t.co/WUWBDZrk0w

    12K8514050180K viewsView on X
  • Sep 25, 202490x their median

    https://t.co/6ChK1vKxea

    8.8K5953348186K viewsView on X
  • Oct 19, 202479x their median

    https://t.co/92617WWNnm

    7.7K5026239210K viewsView on X
  • Oct 27, 202278x their median

    fart 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

    7.7K40612928View on X
  • Dec 7, 202464x their median

    https://t.co/Qp6lonpg8s

    6.1K5163024126K viewsView on X
  • Dec 17, 202427x their median

    https://t.co/5Fi9auZxdN

    2.6K24111559K viewsView on X
  • Sep 27, 202421x their median

    https://t.co/VbJmN0XReb

    2.2K5417349K viewsView on X
  • Aug 4, 202421x their median

    https://t.co/VpUc4s7bQE

    1.9K272283058K viewsView on X
  • Jan 18, 202519x their median

    https://t.co/EhUCJ7VJ0v

    1.9K13620857K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 105 interactions against 780K followers, an engagement rate of 0.013%. Posts are seen about 27K times each, and 0.393% of those impressions turn into an interaction. That is about 3.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 05:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 102K interactions, about 971x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Things That Changed The Internet's engagement rate on X?
Things That Changed The Internet (@ShapedInternet) has an engagement rate of 0.013%, based on the median interactions across 1 original posts from the last 30 days against 779,868 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Things That Changed The Internet sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ShapedInternet have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ShapedInternet post?
Most posts go out around 05:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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