Sky Sports Cricket engagement report
@SkyCricket - 993K followers on X
Measured over 94 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 176 interactions against 993K followers, an engagement rate of 0.018%. Measured over 94 original posts, its engagement rate beats 43% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.518% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 94 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 8.4K interactions, about 48x its own typical post.
Measured over 94 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Sky Sports Cricket's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Sky Sports Cricket sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 20, 202648x their median
Mission successful second time around ✅ https://t.co/b4bkezHCX5
- Aug 20, 202641x their median
"Oh no, no" The reaction from the crowd after this fan spilt his drinks 😭 https://t.co/djYNRPPJGr
- Aug 18, 202624x their median
Not much to call, but who you picking? 🤔 https://t.co/Mg2wU39cXr
- Aug 17, 20266.1x their median
"Just keep kicking us whilst we're down!" 🤣 Justin Langer reflects on Australia's SHOCK defeat to Bangladesh in Darwin 😱 https://t.co/RIsZhS3LQG
- Aug 19, 20265.8x their median
Ollie Robinson gets his SECOND wicket!! 🚨 https://t.co/RR8IuYkrP5
- Aug 21, 20264.7x their median
Joe Root’s second stint as captain begins with victory! 🏴 https://t.co/LLKQQRmAjK
- Aug 25, 20264.4x their median
England captain Joe Root opens up on the nightclub incident involving Brydon Carse 🗣️ https://t.co/id0H0hIQ5j
- Aug 22, 20264.1x their median
Ben Stokes has criticised the decision not to play at Headingley in next year's men's Ashes 💬 https://t.co/cVaXdZKL8x
- Aug 23, 20264.0x their median
The ECB are investigating an incident involving Brydon Carse, after footage emerged of the bowler placed in handcuffs by police on Saturday night in Derby. https://t.co/c3WQUyaBzc
- Aug 20, 20264.0x their median
"Harry, you should be averaging 60!" 🤣 Nasser Hussain and Stuart Broad discuss the talent of Harry Brook 🙌 https://t.co/VA69QprrlM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 176 interactions against 993K followers, an engagement rate of 0.018%. Measured over 94 original posts, its engagement rate beats 43% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 34K times each, and 0.518% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 94 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 8.4K interactions, about 48x its own typical post.
- What is Sky Sports Cricket's engagement rate on X?
- Sky Sports Cricket (@SkyCricket) has an engagement rate of 0.018%, based on the median interactions across 94 original posts from the last 30 days against 993,218 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Sky Sports Cricket sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SkyCricket have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SkyCricket post?
- Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 3.67 posts per day across the measured window.