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Sky tg24 engagement report

@SkyTG24 - 3.7M followers on X

Measured over 377 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 3.7M followers
Per impression
0.17%
12K views on a typical post
Reach
0.32%
of its followers see a post
Typical post
20
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
12.57/day
active 53% of days
Peak time
06:00 UTC
Monday

A typical post picks up 20 interactions against 3.7M followers, an engagement rate of 0.001%. Measured over 377 original posts, its engagement rate beats 13% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.17% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 377 posts sampled, 70% carry an image or video and 84% link out. The account's strongest tracked post pulled 1.5K interactions, about 73x its own typical post. Recurring topics include #skyinsider, #skytg24, #news.

Measured over 377 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #skyinsider, #skytg24, #news.

Compared with accounts its own size

Sky tg24's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Sky tg24 sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202673x their median

    A Valle Castellana, borgo di 800 abitanti in provincia di Teramo, l'unico distributore del paese è gestito direttamente dal Comune, che vende benzina e diesel quasi al prezzo di costo. ▶️ https://t.co/f4SQ7w3qHm https://t.co/BFYqOWBkmv

    1.2K193664687K viewsView on X
  • Aug 28, 202650x their median

    Pensava di appiccare il fuoco senza essere visto, ma la sua azione è stata immortalata in diretta da un drone della Regione Calabria. Un allevatore cinquantenne, originario di Zungri, è stato arrestato dai carabinieri forestali con l'accusa di incendio boschivo doloso, nell'ambito delle attività di monitoraggio del territorio previste dal progetto regionale "Tolleranza Zero". L'episodio è avvenuto nel territorio di Filandari, dove i militari del Nucleo Carabinieri Forestale di Vibo Valentia e del Nucleo Carabinieri Forestale di Spilinga, coordinati dal Gruppo Carabinieri Forestale di Vibo Valentia, sono intervenuti dopo la segnalazione arrivata dalla Control Room regionale.

    770136782075K viewsView on X
  • Aug 26, 202629x their median

    Tim Curry è morto a 80 anni nella sua casa di Los Angeles, la sera di martedì 25 agosto. Attore, cantante e icona assoluta del cinema di culto, entrò nella storia nei tacchi e nelle calze a rete del Dr. Frank-N-Furter di The Rocky Horror Picture Show. Fu anche il terrificante Pennywise di It, il Signore delle Tenebre di Legend e l'irresistibile Wadsworth di Signori, il delitto è servito. Formidabile interprete vocale e uomo di teatro, nel 2012 un grave ictus ne aveva limitato la mobilità senza mai fermarlo ➡️ https://t.co/rJvMQzlzIB

    526387428K viewsView on X
  • Aug 21, 202627x their median

    La Turchia ha emesso un mandato di arresto internazionale nei confronti del premier israeliano Benyamin Netanyahu per il caso della Flotilla per Gaza. Lo annuncia il governo di Ankara. Nel frattempo il presidente iraniano: "È meglio porre fine alla guerra oggi, quando siamo in una posizione di forza e in dignità". Intanto Trump rivendica il sopravvento su Teheran: "Abbiamo spazzato via l'Iran, presto avremo il pieno controllo di Hormuz". Il Brent supera i 94 dollari e Italia, Gran Bretagna, Francia e Germania chiedono a Israele lo stop agli insediamenti in Cisgiordania ➡️ https://t.co/Zzhd27Mo65

    4139618727K viewsView on X
  • Aug 28, 202626x their median

    Una vasta nube di pulviscolo africano ha raggiunto il Mediterraneo insieme a una nuova massa d'aria rovente. Cieli lattiginosi, temperature oltre i 40 gradi e polveri in aumento soprattutto al Centro-Sud. Secondo Copernicus le concentrazioni caleranno da lunedì, ma il caldo resterà a lungo https://t.co/OMVOGUbe3K

    3104540115214K viewsView on X
  • Aug 23, 202625x their median

    Oltre un milione di palestinesi sfollati nella Striscia di Gaza faticano a procurarsi cibo e acqua potabile a sufficienza: succede perché la quantità di aiuti umanitari che entra nell’enclave rimane fortemente limitata. Secondo gli ultimi rapporti delle Nazioni Unite, circa 1,4 milioni di persone, pari al 67% della popolazione di Gaza, si trovano in una situazione di grave insicurezza alimentare e faticano a procurarsi anche un solo pasto di base al giorno. L’ONU ha inoltre avvertito che circa il 10% della popolazione di Gaza è sull’orlo della carestia, sottolineando la gravità della crisi umanitaria in tutta la Striscia. Molte famiglie sfollate in tutta la Striscia vivono in tende di fortuna, facendo affidamento esclusivamente su distribuzioni sporadiche o mense di beneficenza. Tuttavia, le organizzazioni umanitarie hanno recentemente ridotto le distribuzioni di pasti a causa dei limiti di finanziamento e delle restrizioni sui corridoi di rifornimento.

    2381401161522K viewsView on X
  • Aug 17, 202624x their median

    L'ex pilota, e vice campione del mondo con la Lancia nel 1989, stroncato da un tumore allo stomaco. A dare il triste annuncio l'Aci con una nota ➡️ https://t.co/UbqFt9tWXI https://t.co/0Cj64NM5jb

    4264215351K viewsView on X
  • Aug 26, 202621x their median

    Viaggiava con tre missili da guerra nascosti nel furgone. Un normale controllo di routine ha portato all’arresto, a Bari, di un cittadino francese di 46 anni, beccato mentre trasportava missili Akeron, potenti armi da combattimento prodotte in Francia. L’uomo proveniva dalla Grecia: era appena arrivato al porto di Bari a bordo della motonave Superfast partita da Patrasso quando è stato fermato dalla Guardia di finanza per un controllo. I militari hanno trovato i missili conservati in alcuni contenitori utilizzati per il trasporto di sistemi d'arma anticarro. Nei suoi confronti il gip del tribunale ha disposto la custodia cautelare in carcere. Leggi i dettagli al link https://t.co/y43tYvS7Uq **foto d'archivio

    27967532057K viewsView on X
  • Aug 27, 202620x their median

    Un annuncio atteso e raccontato con emozione: Benedetta Rossi e il marito Marco Gentili sono diventati genitori di due bambine. La coppia ha condiviso sui social una fotografia delle proprie mani insieme a quelle delle figlie, accompagnandola con il racconto del primo incontro e della nascita di un legame destinato a cambiare la loro vita. Le bambine, Natacha e Sharlyn, hanno 10 e 9 anni e, come ha raccontato la blogger, sono “meravigliose, piene di luce e voglia di vivere”. ➡️ https://t.co/JhDrSm7zUL

    3711317257K viewsView on X
  • Aug 18, 202620x their median

    Dopo la Germania, anche la Svizzera ha annunciato che rimanderà in Italia i richiedenti asilo che si sono spostati sul proprio territorio dopo essere sbarcati sulle coste italiane. Berna, dunque si allinea al nuovo patto sui migranti, pur non essendo parte dell’Ue ma in quanto aderisce all'accordo di Schengen sulla libera circolazione. ➡️ https://t.co/BOOXymHEB7

    23756891639K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#skyinsider#skytg24#news#skycube

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 20 interactions against 3.7M followers, an engagement rate of 0.001%. Measured over 377 original posts, its engagement rate beats 13% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 12K times each, and 0.17% of those impressions turn into an interaction. That is about 0.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 377 posts sampled, 70% carry an image or video and 84% link out. The account's strongest tracked post pulled 1.5K interactions, about 73x its own typical post. Recurring topics include #skyinsider, #skytg24, #news.

What is Sky tg24's engagement rate on X?
Sky tg24 (@SkyTG24) has an engagement rate of 0.001%, based on the median interactions across 377 original posts from the last 30 days against 3,680,698 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Sky tg24 sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SkyTG24 have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SkyTG24 post?
Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 12.57 posts per day across the measured window.

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