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VeryBritishProblems engagement report

@SoVeryBritish - 3.5M followers on X

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.048%
of 3.5M followers
Per impression
1.45%
115K views on a typical post
Reach
3.30%
of its followers see a post
Typical post
1.7K
interactions (median)
Saved
0.017%
19 bookmarks on a typical post
Posting rate
0.57/day
active 37% of days
Peak time
18:00 UTC
Friday

A typical post picks up 1.7K interactions against 3.5M followers, an engagement rate of 0.048%. Measured over 15 original posts, its engagement rate beats 73% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 115K times each, and 1.45% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 15 posts sampled, 27% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.2x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

VeryBritishProblems's engagement rate beats 73% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.048%, VeryBritishProblems sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 27, 20264.2x their median

    What British people have in their freezers: -Frozen peas (some in a bag, some rolling around loose) -Full bag of oven chips -Another bag with three oven chips left in it -Tupperware half-filled with unidentified brown stuff -Half a scoop of mash potato that you saved for some reason -An empty box that used to contain ice lollies that fools you every time you look in it but you still don’t throw it away -Bag of hash browns -Some sort of meat joint (possibly lamb) from 2014 -A near-empty ice cream tub -Something that might be chilli or might be bolognese but you didn’t label it -Some party food from three Christmases ago -An empty bag that used to contain ice cubes -A pack of chicken or fish that you needed to eat but you chucked it in the freezer because you ordered a takeaway instead -One drawer that doesn’t open anymore

    6.0K52438888385K viewsView on X
  • Jul 31, 20263.7x their median

    August tomorrow. Practically Christmas.

    5.2K76113062160K viewsView on X
  • Jul 13, 20263.3x their median

    You know when a British person says “we should probably start to think about making a move” they’ve been wanting to leave for hours.

    5.1K3117025140K viewsView on X
  • Aug 14, 20263.3x their median

    Did anyone else just jump out of their skin? 😂

    4.8K25934352174K viewsView on X
  • May 22, 20263.0x their median

    The great British heatwave is underway. The supermarket is packed. The sausage aisle is busier than a nightclub on New Year’s Eve. One man has no top on. A woman just said “How about some kebabs on sticks? Will they do?” A chap just muttered “mustn’t forget coleslaw”. Someone else simply shouted “BUNS!” It’s all go.

    4.4K40011546191K viewsView on X
  • Jun 11, 20262.9x their median

    Everyone banged on about doing “No Mow May” but nobody mentioned the following month would be “can’t bloody mow anyway because it won’t stop sodding raining for three seconds June”

    4.4K3456516103K viewsView on X
  • Aug 12, 20262.9x their median

    British reaction to an eclipse: “Was that it?”

    4.3K3648732125K viewsView on X
  • Jun 26, 20262.8x their median

    Was just walking to the Co-op. Passed a man walking the other way, talking on his phone. Heard him say, “Yes, darling, just stopped to get some sort of salad-y thing for lunch.” He was eating a Magnum.

    4.5K1785613123K viewsView on X
  • May 21, 20262.6x their median

    When you park in an empty car park and someone comes and parks in the spot right next to you. What is wrong with these people?!

    3.8K21631232120K viewsView on X
  • Jun 25, 20262.5x their median

    Hot countries: “Freezers in our supermarkets? Yes of course we have them. Where else would we keep frozen food? Yes, they work just fine.” Britain when it’s hot: “Nah all our supermarket freezers break down when it’s above 25°C outside for some reason. And when one breaks we just draw a curtain over it like it’s a dead horse. It’s not a great system, but what can you do?”

    3.7K2429432293K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.7K interactions against 3.5M followers, an engagement rate of 0.048%. Measured over 15 original posts, its engagement rate beats 73% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 115K times each, and 1.45% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 15 posts sampled, 27% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 7.0K interactions, about 4.2x its own typical post.

What is VeryBritishProblems's engagement rate on X?
VeryBritishProblems (@SoVeryBritish) has an engagement rate of 0.048%, based on the median interactions across 15 original posts from the last 30 days against 3,474,566 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.048%, VeryBritishProblems sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SoVeryBritish have real engagement?
Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SoVeryBritish post?
Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 0.57 posts per day across the measured window.

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