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Santa Monica Studio – God of War Laufey engagement report

@SonySantaMonica - 885K followers on X

Measured over 6 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Per follower
0.423%
of 885K followers
Per impression
3.42%
110K views on a typical post
Reach
12.4%
of its followers see a post
Typical post
3.7K
interactions (median)
Saved
0.189%
208 bookmarks on a typical post
Posting rate
0.4/day
active 23% of days
Peak time
15:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.7K interactions against 885K followers, an engagement rate of 0.423%. Posts are seen about 110K times each, and 3.42% of those impressions turn into an interaction. That is about 12.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 215K interactions, about 57x its own typical post. Recurring topics include #solareclipse2026, #プレイステーション. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #solareclipse2026, #プレイステーション.

Where this sits in the catalog

At 0.423%, Santa Monica Studio – God of War Laufey sits above the 50th percentile of the 37,071 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 9, 202657x their median

    drew laufey from god of war in my style https://t.co/0m7viC3ZWw

    195K19K5852342.0M viewsView on X
  • Jun 7, 20266.8x their median

    Odin families worst nightmare - #godofwar https://t.co/jnavJ1crCV

    23K2.0K2524336K viewsView on X
  • Jun 7, 20264.4x their median

    GHOST OF SPARTA https://t.co/jhAYsxJ3WF

    15K1.8K176254K viewsView on X
  • Aug 12, 20264.2x their median

    Sköll and Hati are on the move 🐺🌒 #SolarEclipse2026 https://t.co/cemCVb8zSp

    14K1.2K12761854K viewsView on X
  • Jul 10, 20263.5x their median

    ✋ See you at San Diego Comic-Con! Join us for our God of War Laufey panel featuring Game Director Ariel Lawrence, moderator and Head of Creative Cory Barlog, and members of the cast for behind-the-scenes stories, details about our new heroes, and more. 📍Ballroom 20 🗓️Friday, July 24 🕔 5:30 PM PT

    11K92070576787K viewsView on X
  • Jul 25, 20262.8x their median

    Ballroom 20, a hall worthy of the Everywhen! Thank you to everyone in our community who joined us ✋ https://t.co/WXut9cFGzv

    9.4K70221546252K viewsView on X
  • Jun 24, 20262.7x their median

    Can't wait to play God of War Laufey so I painted something while I wait https://t.co/SB8LZOsUjn

    9.3K918322124K viewsView on X
  • Jun 13, 20262.7x their median

    Modern God of War combat system 🤝 Classic Greek era DNA https://t.co/bqcI4ZJVhz

    8.8K6264851761.4M viewsView on X
  • Jul 24, 20262.6x their median

    SDCC! https://t.co/8imDAyRtcK

    8.6K56165048223K viewsView on X
  • Jun 11, 20262.5x their median

    LAUFEY https://t.co/xcSlKnndks

    8.2K93422073K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#solareclipse2026#プレイステーション

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3.7K interactions against 885K followers, an engagement rate of 0.423%. Posts are seen about 110K times each, and 3.42% of those impressions turn into an interaction. That is about 12.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 83% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 215K interactions, about 57x its own typical post. Recurring topics include #solareclipse2026, #プレイステーション. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Santa Monica Studio – God of War Laufey's engagement rate on X?
Santa Monica Studio – God of War Laufey (@SonySantaMonica) has an engagement rate of 0.423%, based on the median interactions across 6 original posts from the last 30 days against 885,019 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.423%, Santa Monica Studio – God of War Laufey sits above the 50th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SonySantaMonica have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SonySantaMonica post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.4 posts per day across the measured window.

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