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Spider-Man engagement report

@SpiderMan - 3.0M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.088%
of 3.0M followers
Per impression
2.50%
104K views on a typical post
Reach
3.51%
of its followers see a post
Typical post
2.6K
interactions (median)
Saved
0.103%
107 bookmarks on a typical post
Posting rate
0.2/day
active 13% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2.6K interactions against 3.0M followers, an engagement rate of 0.088%. Posts are seen about 104K times each, and 2.50% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143K interactions, about 55x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026. Recurring tag: #d23.

Where this sits in the catalog

At 0.088%, Spider-Man sits above the 50th percentile of the 37,214 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.436%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 18, 202655x their median

    A Brand New Day starts now. Watch the official trailer for Spider-Man: Brand New Day - exclusively in theatres July 31. https://t.co/ETHuQV7Lye

    116K23K9333.6K8.9M viewsView on X
  • Apr 14, 202614x their median

    A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️ https://t.co/LfKgdPGmc6

    32K4.4K110492799K viewsView on X
  • Nov 27, 20253.6x their median

    THWIP THWIP! 🕸️ Spider-Man swings through NYC at the #MacysParade to wish you an amazing Thanksgiving! https://t.co/futudbXMfU

    29K3.9K192134598K viewsView on X
  • May 18, 202611x their median

    Final trailer coming tomorrow. New art for your wall in the meantime. https://t.co/h6Yx79Pr4V

    26K2.5K10176412K viewsView on X
  • Jun 9, 202611x their median

    With great power comes great responsibility. 🎓 Congratulations to all the grads this year! https://t.co/F0Tb3sj9Kx

    25K2.8K128130727K viewsView on X
  • Apr 14, 20269.5x their median

    New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️ https://t.co/ebJbIqUwsz

    22K2.6K101155298K viewsView on X
  • May 14, 20268.3x their median

    The world has forgotten Peter Parker, but he hasn’t forgotten them. #SpiderManBrandNewDay - in theatres July 31. https://t.co/k9KuY7G16q

    19K2.5K75131267K viewsView on X
  • Apr 14, 20267.6x their median

    New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️ https://t.co/JeeHapmSMx

    18K2.0K8583254K viewsView on X
  • Jun 17, 20266.1x their median

    The world may have forgotten Peter Parker, but he hasn't forgotten them. Watch the new trailer for #SpiderManBrandNewDay , in theatres July 31. Tickets on sale NOW. https://t.co/UCtNJOVayH

    13K2.7K148413397K viewsView on X
  • May 8, 2026

    Spider-Man’s first appearance in the #MCU https://t.co/bLOylKAsDA

    11K1.6K11379286K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#d23

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.6K interactions against 3.0M followers, an engagement rate of 0.088%. Posts are seen about 104K times each, and 2.50% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143K interactions, about 55x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Spider-Man's engagement rate on X?
Spider-Man (@SpiderMan) has an engagement rate of 0.088%, based on the median interactions across 1 original posts from the last 30 days against 2,967,501 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.088%, Spider-Man sits above the 50th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SpiderMan have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SpiderMan post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.

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