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Square Enix engagement report

@SquareEnix - 1.2M followers on X

Measured over 1 original post from a 30-day window, last computed on August 29, 2026.

Engagement

Per follower
0.067%
of 1.2M followers
Per impression
0.992%
77K views on a typical post
Reach
6.72%
of its followers see a post
Typical post
768
interactions (median)
Saved
0.04%
31 bookmarks on a typical post
Posting rate
0.57/day
active 37% of days
Peak time
13:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 768 interactions against 1.2M followers, an engagement rate of 0.067%. Posts are seen about 77K times each, and 0.992% of those impressions turn into an interaction. That is about 6.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.3K interactions, about 5.6x its own typical post. Recurring topics include #gamescom, #openingnightlive, #paxwest. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 29, 2026. Recurring tags: #gamescom, #openingnightlive, #paxwest.

Where this sits in the catalog

At 0.067%, Square Enix sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 28, 20265.6x their median

    The legendary STAR OCEAN series has arrived on GOG! https://t.co/0g1OQ6Vgsj ⭐ STAR OCEAN THE DIVINE FORCE (-60%) ⭐ STAR OCEAN THE SECOND STORY R (-50%) Embark on epic sci-fi RPG adventures, now available DRM-free for the very first time on GOG. The stars are calling! https://t.co/Qi55QuPzKM

    3.5K6058771185K viewsView on X
  • Aug 6, 2026

    Join us @gamescom in Hall 8 | A-21! 🎮 Play FFVII Remake & Rebirth, FFXIV, FFX/X-2 HD Remaster & DQVII Reimagined. 📸 Strike a pose at our FFVII Revelation, FFXIV, FFX/X-2 HD Remaster, DQ 40th Anniversary & Monsters photo spots. 🛍️ Take the magic home with merch from our store. https://t.co/7AKwQLZsoJ

    567115681877K viewsView on X
  • Jun 26, 2026

    Dive into the Square Enix Summer Sale happening now on Steam! 🏖️ https://t.co/NILIKb7Hx4 https://t.co/Y1acbK94u5

    49644100464K viewsView on X
  • Jun 25, 2026

    Looking for your next adventure this summer? Discover hot deals in the Square Enix Summer Sale ☀️ https://t.co/NILIKb7Hx4 https://t.co/RAskFQSa1X

    2932833252K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gamescom#openingnightlive#paxwest

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 768 interactions against 1.2M followers, an engagement rate of 0.067%. Posts are seen about 77K times each, and 0.992% of those impressions turn into an interaction. That is about 6.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.3K interactions, about 5.6x its own typical post. Recurring topics include #gamescom, #openingnightlive, #paxwest. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Square Enix's engagement rate on X?
Square Enix (@SquareEnix) has an engagement rate of 0.067%, based on the median interactions across 1 original posts from the last 30 days against 1,151,409 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.067%, Square Enix sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SquareEnix have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SquareEnix post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.

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