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St. Louis Blues engagement report

@StLouisBlues - 798K followers on X

Measured over 52 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.028%
of 798K followers
Per impression
0.815%
28K views on a typical post
Reach
3.45%
of its followers see a post
Typical post
224
interactions (median)
Saved
0.015%
4 bookmarks on a typical post
Posting rate
2.07/day
active 80% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 224 interactions against 798K followers, an engagement rate of 0.028%. Measured over 52 original posts, its engagement rate beats 50% of 4,273 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 0.815% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 73% carry an image or video, 8% are part of a thread and 29% link out. The account's strongest tracked post pulled 2.4K interactions, about 11x its own typical post. Recurring topics include #stlblues, #nhl27, #nhldraft.

Measured over 52 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #stlblues, #nhl27, #nhldraft.

Compared with accounts its own size

St. Louis Blues's engagement rate beats 50% of the tracked X accounts closest to it in follower count (4,273 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.028%, St. Louis Blues sits above the 25th percentile of the 41,299 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.445%
p902.07%
p99144.1%
Engagement rate as a share of followers, across the 41,299 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,063 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.445%
90th percentile2.07%
99th percentile144.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%59K
02:00 UTC-3%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%48K
06:00 UTC-5%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%83K
11:00 UTC-3%90K
12:00 UTC-2%99K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%112K
17:00 UTC-3%104K
18:00 UTC-2%97K
19:00 UTC-2%92K
20:00 UTC-1%86K
21:00 UTC-1%76K
22:00 UTC-2%65K
23:00 UTC-1%59K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%254K
Monday+2%326K
Tuesday-2%350K
Wednesday-4%312K
Thursday-2%265K
Friday-3%274K
Saturday+3%248K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202611x their median

    Ozzy loved the Blues and the Blues loved Ozzy. That’s why the first 10,000 fans at the St. Louis Blues / Pittsburgh Penguins game on Dec. 2 will receive an exclusive @OzzyOsbourne bobblehead. Learn more at https://t.co/7UYoYz1TQz https://t.co/cVWyED3xLI

    2.2K1702812140K viewsView on X
  • Aug 26, 20267.6x their median

    Blues President of Hockey Operations Doug Armstrong has released a statement about prospect Matthew Mayich. https://t.co/jyPQjFhgBR

    1.5K1612511216K viewsView on X
  • Aug 20, 20265.4x their median

    Good luck! https://t.co/jEHTpljuys

    9975411544158K viewsView on X
  • Aug 9, 20263.8x their median

    Help us wish a happy birthday to the life of the party 🎉 Have a great one, Hullie! https://t.co/2WmAZWxvRa

    7586729628K viewsView on X
  • Jul 30, 20263.0x their median

    Help us wish a happy bday to Hof! 🥳 https://t.co/c0YpP0QPxH

    6193513824K viewsView on X
  • Aug 13, 20262.9x their median

    🔙 in Binner days! https://t.co/qyEbDIirXu

    571586424K viewsView on X
  • Jul 31, 20262.8x their median

    Don't look now but... we're back in Jakey days!!! https://t.co/rBSG4ubNs2

    562496728K viewsView on X
  • Jul 30, 20262.5x their median

    Missing this right about now https://t.co/16j0WGt6XY

    5084211327K viewsView on X
  • Aug 8, 20262.4x their median

    Only 5️⃣5️⃣ days out 🎶 https://t.co/d22Hy86kHI

    495416328K viewsView on X
  • Jul 24, 20262.3x their median

    Sergei Zubov has been hired as an Advisor to Hockey Operations. #stlblues https://t.co/KyvgLV2Xtz

    408562021153K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#stlblues#nhl27#nhldraft

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 224 interactions against 798K followers, an engagement rate of 0.028%. Measured over 52 original posts, its engagement rate beats 50% of 4,273 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 0.815% of those impressions turn into an interaction. That is about 3.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 73% carry an image or video, 8% are part of a thread and 29% link out. The account's strongest tracked post pulled 2.4K interactions, about 11x its own typical post. Recurring topics include #stlblues, #nhl27, #nhldraft.

What is St. Louis Blues's engagement rate on X?
St. Louis Blues (@StLouisBlues) has an engagement rate of 0.028%, based on the median interactions across 52 original posts from the last 30 days against 797,620 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.028%, St. Louis Blues sits above the 25th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @StLouisBlues have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (4,273 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @StLouisBlues post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.07 posts per day across the measured window.

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