Starbucks Malaysia engagement report
@StarbucksMY - 917K followers on X
Measured over 4 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4 interactions against 917K followers, an engagement rate of 0.001%. Posts are seen about 4.3K times each, and 0.105% of those impressions turn into an interaction. That is about 0.469% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% are part of a thread. The account's strongest tracked post pulled 1.8K interactions, about 443x its own typical post. Recurring topics include #seeyouatstarbucks, #starbucksmalaysia. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #seeyouatstarbucks, #starbucksmalaysia.
Where this sits in the catalog
At 0.001%, Starbucks Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Nov 25, 2023443x their median
Double up on your favorite handcrafted beverages this weekend, BUY 1 and get another FOR FREE from 25th - 26th November 2023, all-day long! 😍 PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages! #StarbucksMalaysia https://t.co/5WU40bImy4
- Nov 2, 202364x their median
The long-awaited holiday magic is now here! ✨ Get into the holiday vibes with returning favorites and all-new delicious delights. Don’t miss out on our new Holiday Starbucks Card and whole beans to bring out the magic of the holiday season! 🎁 #StarbucksMalaysia #ReimagineYourHoliday
- Oct 27, 202314x their median
Don’t miss out on our weekend promotion, available until 29th October 2023 on our handcrafted beverages and merchandise. PS: RM28 for any 2 promotion is available from store opening hours to 12pm (6am-12pm for 24-hour store) and 7pm - 9pm only! Check out the comments section for the full terms and conditions! #StarbucksMalaysia
- Oct 12, 202313x their median
In conjunction with Starbucks Reserve™️’s 8th Anniversary, we are thrilled to share the launch of our all-new Titanium Gray Collection 🌟 Available at all Starbucks Reserve™️ Stores in Malaysia from 13th Oct 2023 onwards! #StarbucksMalaysia #StarbucksReserve https://t.co/T5SZ9tKXkj
- Nov 28, 202333x their median
Get ready for a double dose of excitement with our new Starbucks Reserve™ Store, opening on 29th Nov 2023 at The Exchange TRX! A new destination for the signature Reserve™ experience, fresh pastries baked daily, and only the second store in Malaysia with Starbucks Oviso. 🎉 But wait, there's more! Enjoy an exclusive B1F1 on selected beverages until 1st Dec 2023, 25% off on selected Reserve™ beverages until 3rd Dec 2023, and grab a complimentary limited edition Starbucks Reserve™ keychain until 10th Dec 2023, while stocks last! Address: L2.75.0 & L2.76.0, Level 2, Plaza The Exchange TRX, Persiaran TRX, 55188, Tun Razak Exchange, KL #StarbucksMalaysia #StarbucksReserve
- Nov 5, 202332x their median
It’s the holidays! Grab a friend this festive season and cozy up with a special holiday hot cup of our NEW Chestnut Mont Blanc Latte 🌰 or go nuts for a returning favourite - Toffee Nut Crunch Cold Brew! 🤩 #StarbucksMalaysia #ReimagineYourHoliday https://t.co/jypDwz94Gz
- Nov 23, 202327x their median
Double up on your favorite handcrafted beverages this weekend, BUY 1 and get another FOR FREE from 25th - 26th November 2023, all-day long! PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages! #StarbucksMalaysia Terms & conditions: BUY ONE FREE ONE on any handcrafted beverages Date: 25th – 26th November 2023, all day - Complimentary beverage must be of equal or lesser value than the purchased. - Not valid with any other discounts or promotions. - Not applicable for delivery services. - Valid at all stores in Malaysia except KLIA, KLIA2, First World Genting, Genting Sky Avenue, Highlands Hotel, Genting Premium Outlet, Genting Skyworld, Chin Swee.
- Oct 31, 202323x their median
The all-new Holiday Wonders Collection - Perfect companion to capture the warmth of every cup of coffee this season. *Available at all stores from 2 November 2023 onwards. #StarbucksMalaysia #ReimagineYourHoliday https://t.co/62qpo2NLaO
- Nov 12, 202318x their median
What’s better than a coffee companion on the road with our Buy 1 Free 1 promotion! Swing by any Drive-Thru stores tomorrow to get your double coffee fix ☕✨ Date: 13th November 2023 (Monday) Time: All Day https://t.co/tq0woLIwWx
- Nov 13, 202317x their median
A gentle reminder: Stop by at your nearest Starbucks Drive-Thru to enjoy our B1F1 promotion all-day long today! Double the espresso, double the delight! Date: 13th November 2023 (Monday) Time: All Day Terms and Conditions: - Exclusively for drive-thru window only. - Not available for in-store purchases - Complimentary beverage must be of equal or lesser value than the purchased. - Not valid with any other discounts or promotions. - Any modifier/add-on will be charged accordingly. - Not applicable for delivery services. - Valid exclusively at the drive-thru window in all Starbucks Drive-Thru stores in Malaysia. #StarbucksMalaysia
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 917K followers, an engagement rate of 0.001%. Posts are seen about 4.3K times each, and 0.105% of those impressions turn into an interaction. That is about 0.469% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% are part of a thread. The account's strongest tracked post pulled 1.8K interactions, about 443x its own typical post. Recurring topics include #seeyouatstarbucks, #starbucksmalaysia. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Starbucks Malaysia's engagement rate on X?
- Starbucks Malaysia (@StarbucksMY) has an engagement rate of 0.001%, based on the median interactions across 4 original posts from the last 30 days against 916,760 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Starbucks Malaysia sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @StarbucksMY have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @StarbucksMY post?
- Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 0.27 posts per day across the measured window.