Stella McCartney engagement report
@StellaMcCartney - 874K followers on X
Measured over 23 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 49 interactions against 874K followers, an engagement rate of 0.006%. Measured over 23 original posts, its engagement rate beats 27% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 0.957% of those impressions turn into an interaction. That is about 0.586% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.1K interactions, about 42x its own typical post. Recurring topics include #shotbystella, #appaloosa, #louisaharland.
Measured over 23 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #shotbystella, #appaloosa, #louisaharland.
Compared with accounts its own size
Stella McCartney's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Stella McCartney sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- May 15, 202642x their median
Taylor Swift wears the poplin peplum shirt from the Stella McCartney Summer 2026 collection in New York City. Shop #StellaSummer26 in-store and online at https://t.co/9uWKGBP4zY #StellaMcCartney #TaylorSwift #StellaSummer26 https://t.co/1qAmyFPzkw
- Aug 13, 202619x their median
“I am completely blown away to see Nicole Kidman wearing Stella on the cover of British Vogue's September issue...it feels like Christmas has come early! I know how incredibly hard everyone works in our brand, and this is such an amazing way for that work to be recognised. Thank you so much to the editor, photographer, stylist and everyone who made this possible. To have this honour, especially as a British brand, truly means the world to us all...thank you." x Stella #NicoleKidman wears runway look number 27 from the Winter 2026 collection for the September issue of British Vogue. Shot by Venetia Scott and styled by Poppy Kain. Shop #StellaWinter2026 in-store and at https://t.co/2IrfBCc3vj. #StellaMcCartney
- May 5, 20263.8x their median
Since 2001, Stella McCartney has approached sustainability not as a limitation, but as a creative discipline – proving that consciously crafted fashion can sit at the highest level of luxury. At the Met Gala 2026, she presents four looks that bring this to life – each one grounded in innovation, material responsibility and craft. From forest-friendly viscose and deadstock fabrics to repurposed metal and next-generation alternatives like FEVVERS, each garment reframes what modern luxury can look like. Worn by Greta Gerwig, Simone Ashley and Katy Perry, each piece tells a deeper story – one that challenges the industry’s reliance on extraction, waste and animal harm, and instead champions circularity, innovation and traceability. #StellaMcCaertney #MetGala
- Jun 2, 20262.1x their median
So proud to collaborate with you dad, @PaulMcCartney, on this special, limited-edition T-shirt to celebrate the launch of The Boys of Dungeon Lane... Only available in the UK until Wednesday 3rd June... x Stella Shop here: https://t.co/SLXY96wOhF https://t.co/aYlcWEdyEG
- May 9, 20262.0x their median
COME TOGETHER COME TOGETHER COME TOGETHER Oscar-winning actor Dame Helen Mirren narrates the lyrics of The Beatles’ eponymous song, transforming an anthem into a manifest. Shop the #Ryder in-store and at https://t.co/9iAKwHCXb6 #StellaMcCartney #HelenMirren https://t.co/rhniangkee
- Aug 17, 20261.9x their median
Our Ryder Weekender is handwoven from individual strands of soft vegan suede alternatives by our artisans in Italy – a team retrained to work with vegan, cruelty free solutions. Shop Stella Autumn 2026 in-store and at https://t.co/X44oz7fdYH https://t.co/bUMpQZ0bvu
- Jun 18, 20261.8x their median
Cut from GOTS-certified organic and biodegradable silk, Autumn 2026 dresses are finished with deadstock Falabella chains — reimagining existing materials while reducing waste, water and energy use. Shop #StellaAutumn26 in-store and at https://t.co/rLFkqSvDuB #StellaMcCartney https://t.co/vLTiKks23u
- May 24, 20261.7x their median
Conventional cotton may account for only a small percentage of global farmland, but it requires a disproportionate amount of harmful chemicals. Our organic cotton avoids toxic pesticides while creating lighter, breathable fabrics designed for balmy summer days. Shop the #SummerofLove capsule in-store and online at https://t.co/2IrfBCc3vj: https://t.co/XNijYF91vy
- Aug 12, 20261.6x their median
#CateBlanchett wears runway look number 50 from the Winter 2026 collection for Harper's Bazaar UK. Shot by Emma Summerton and styled by Charles Varenne. Shop #StellaWinter2026 in-store and at https://t.co/KHxLwY08aR #StellaMcCartney #InStella https://t.co/pR5n6eF5f8
- Aug 19, 20261.5x their median
Handcrafted using traditional, heritage knitting techniques, our autumn turtleneck sweater is reinterpreted by our atelier to create architectural silhouettes. Shop Stella Autumn 26 in-store and at https://t.co/42Qjz1VOSv https://t.co/KcMUSNaw3b
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 49 interactions against 874K followers, an engagement rate of 0.006%. Measured over 23 original posts, its engagement rate beats 27% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 0.957% of those impressions turn into an interaction. That is about 0.586% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.1K interactions, about 42x its own typical post. Recurring topics include #shotbystella, #appaloosa, #louisaharland.
- What is Stella McCartney's engagement rate on X?
- Stella McCartney (@StellaMcCartney) has an engagement rate of 0.006%, based on the median interactions across 23 original posts from the last 30 days against 874,316 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Stella McCartney sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @StellaMcCartney have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @StellaMcCartney post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.77 posts per day across the measured window.