Steve Schmidt engagement report
@SteveSchmidtSES - 1.4M followers on X
Measured over 104 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 395 interactions against 1.4M followers, an engagement rate of 0.028%. Posts are seen about 17K times each, and 2.34% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 104 posts sampled, 99% carry an image or video and 49% link out. The account's strongest tracked post pulled 26K interactions, about 66x its own typical post.
Measured over 104 original posts from a 30-day window, last computed on October 31, 2026.
Where this sits in the catalog
At 0.028%, Steve Schmidt sits above the 25th percentile of the 217,745 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 49% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 49% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 161 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 30, 202666x their median
This is grotesque and un-American. 11 stars represents the Confederate States of America, not the United States of America. https://t.co/YqCMYHQSMp
- Aug 9, 202635x their median
IT’S OFFICIAL: HISTORY MADE. 🇺🇸🎆 THE LARGEST FIREWORKS SHOW EVER. https://t.co/WYpyB0Yv1d
- Sep 27, 202629x their median
The White House isn’t his. Air Force One isn’t his. The military isn’t his. The government isn’t his. The country isn’t his. Donald Trump accepted a public trust and betrayed it. TRUST FUND TRAITOR: https://t.co/ODuluk5SZY https://t.co/LKyPmjbNMu
- Oct 13, 202624x their median
430 trees cut down. A federal judge furious. A public landscape destroyed. This is what happens when power is mistaken for ownership. The trees took decades to grow. They were felled in hours. The latest in The Warning: https://t.co/ioBjVkkbWg https://t.co/Mlv8fxYn3q
- Aug 18, 202620x their median
“Ossoff is calm, deliberate and steely-eyed. He is filled with conviction, and is unafraid in a vast field of feckless men and women who have chosen to kneel for Trump rather than stand for us.” https://t.co/zqFkp54Jj1 https://t.co/SVu3vxCKjR
- Aug 4, 202619x their median
“With Donald Trump’s constant bashing of our great neighbor to the north — not to mention the impacts of his outrageous policies on our most important ally — what better way to support our friends than traveling to one of the most spectacular destinations in North America?” https://t.co/cwFTZLtKYS
- Oct 22, 202617x their median
Elon Musk has mistaken America for another company he bought. FDR warned us about economic royalists who sought to control the government itself. The oligarchs are back. So is the fight. My latest: https://t.co/g4dSYv6JYI https://t.co/sAsNNJVgmA
- Sep 15, 202615x their median
Donald Trump's family is as corrupt, demented, and dangerous as he is. https://t.co/4gtLdbbxyh
- Aug 22, 202615x their median
Prime Minister Mark Carney of Canada is the smartest, most effective, and by far the most capable leader of any democracy anywhere in the world not named Zelensky. Subscribe to The Warning at https://t.co/VHU3hfiRf7. https://t.co/MHuJH7dx4V https://t.co/v0s5FLDVg5
- Sep 4, 202615x their median
“The American people will vote. We will vote in enormous numbers. We will vote without fear. We will vote with determination. We will vote with defiance. And above all else: we will make damn sure our votes are counted.” https://t.co/DwKoyRcmHt https://t.co/EJScSALzrj
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 395 interactions against 1.4M followers, an engagement rate of 0.028%. Posts are seen about 17K times each, and 2.34% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 104 posts sampled, 99% carry an image or video and 49% link out. The account's strongest tracked post pulled 26K interactions, about 66x its own typical post.
- What is Steve Schmidt's engagement rate on X?
- Steve Schmidt (@SteveSchmidtSES) has an engagement rate of 0.028%, based on the median interactions across 104 original posts from the last 30 days against 1,438,862 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.028%, Steve Schmidt sits above the 25th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SteveSchmidtSES have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SteveSchmidtSES post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 3.53 posts per day across the measured window.