TAG Heuer engagement report
@TAGHeuer - 434K followers on X
Measured over 31 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 176 interactions against 434K followers, an engagement rate of 0.041%. Measured over 31 original posts, its engagement rate beats 52% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.27% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 94% link out. The account's strongest tracked post pulled 782 interactions, about 4.4x its own typical post. Recurring topics include #tagheuer, #tagheuerformula1, #tagheuercarrera.
Measured over 31 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #tagheuer, #tagheuerformula1, #tagheuercarrera.
Compared with accounts its own size
TAG Heuer's engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 57% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.041%, TAG Heuer sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 19, 20264.4x their median
With the Dutch Grand Prix just around the corner, @redbullracing driver Max Verstappen is locking in for his home race with the new TAG Heuer Formula 1 Solargraph 38mm. Good luck this weekend, Max — full speed ahead! Pre-sale available now online in select countries. Starting August 21st, the steel bracelet version will be available exclusively online in select countries, while the rubber strap version will be available online and at select Official TAG Heuer Retailers. https://t.co/ypmzZfJvjn #TAGHeuer #TAGHeuerFormula1 #DutchGP
- Aug 21, 20263.1x their median
"Dutch Lion" Max Verstappen is at home with the new TAG Heuer Formula 1 Solargraph 38mm fueling his energy. The steel bracelet version is available now online in select countries and the rubber strap version is available now online and at select Official TAG Heuer Retailers. https://t.co/ypmzZfJvjn #TAGHeuer #TAGHeuerFormula1 #DutchGP
- Aug 12, 20261.9x their median
Whether diving beneath the surface with the TAG Heuer Aquaracer Professional 300 Date or navigating across time zones with the TAG Heuer Aquaracer Professional 300 GMT, the TAG Heuer Aquaracer collection is designed to push you to go further. United by wave-patterned dials, robust performance, and chronometer-certified precision, each is ready to guide you wherever the journey leads. https://t.co/DvGZRQziZZ #TAGHeuer #TAGHeuerAquaracer
- Jul 14, 20261.8x their median
The new TAG Heuer Aquaracer Professional 500 Date remains remarkably clear no matter how deep you dive. Super-LumiNova®-coated hands, indexes, and a contrasting blue central hand stand out against the black wave-patterned dial, delivering unwavering reliability from bright open water to the depths below. https://t.co/GXndNsnMVQ #TAGHeuer #TAGHeuerAquaracer
- Aug 4, 20261.8x their median
The TAG Heuer Carrera Chronograph x Team Ikuzawa returns. Limited to 150 individually numbered pieces, this second chapter unites TAG Heuer, @TeamIkuzawa, and @BamfordWatch in a watch shaped by motorsport legacy and contemporary creative vision. https://t.co/hnzlD6iaY8 #TAGHeuer #TAGHeuerCarrera #BamfordWatchDepartment #TeamIkuzawa
- Aug 28, 20261.7x their median
Into the blue. Inspired by the ever-moving ocean, the TAG Heuer Aquaracer Professional 300 Date brings a wave-patterned black dial to life with vivid blue details for clear visibility below the surface. Housed in a 42mm steel case and powered by the COSC-certified Calibre TH31-00, it is ready to follow the dive wherever it leads. https://t.co/mbnqDzwQ9d #TAGHeuer #TAGHeuerAquaracer
- Jul 22, 20261.5x their median
The sea-blue, teal, and orange palette of the TAG Heuer Carrera Chronograph Skipper comes to life through its vibrant regatta counter, framed by the warmth of a 39mm case in 18K 5N rose gold. Finished with a curved flange beneath the domed glassbox sapphire crystal, every detail is designed for effortless legibility. https://t.co/6rye7xbUeJ #TAGHeuer #TAGHeuerCarrera
- Jul 30, 20261.5x their median
The white Clou de Paris dial of the new TAG Heuer Carrera Chronograph x Team Ikuzawa sets the stage for bold red details throughout — from the lacquered hands to the central chronograph seconds hand and signature date disc — while printed indexes evoke the clarity of vintage racing stopwatches. https://t.co/hnzlD6iaY8 #TAGHeuer #TAGHeuerCarrera #BamfordWatchDepartment #TeamIkuzawa @BamfordWatch @TeamIkuzawa
- Aug 12, 2026
.@esquire gives a first look at the newest TAG Heuer Formula 1 Solargraph 38mm — "one of the loudest versions yet of a watch that was never particularly interested in being under the radar." Read the full review at: https://t.co/08gPBLdZkL #TAGHeuer #TAGHeuerFormula1 https://t.co/AKmGyiHBvU
- Jul 14, 2026
.@timetidewatches weighs in on whether the new TAG Heuer Aquaracer Professional 500 Date is the perfect sweet spot for the collection. See what they have to say at: https://t.co/itXpcLiu0z #TAGHeuer #TAGHeuerAquaracer https://t.co/DM1M7bz3LK
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 176 interactions against 434K followers, an engagement rate of 0.041%. Measured over 31 original posts, its engagement rate beats 52% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 1.27% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 94% link out. The account's strongest tracked post pulled 782 interactions, about 4.4x its own typical post. Recurring topics include #tagheuer, #tagheuerformula1, #tagheuercarrera.
- What is TAG Heuer's engagement rate on X?
- TAG Heuer (@TAGHeuer) has an engagement rate of 0.041%, based on the median interactions across 31 original posts from the last 30 days against 434,366 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.041%, TAG Heuer sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TAGHeuer have real engagement?
- Its engagement rate beats 52% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TAGHeuer post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.03 posts per day across the measured window.