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TF1 engagement report

@TF1 - 5.1M followers on X

Measured over 65 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 5.1M followers
Per impression
0.2%
23K views on a typical post
Reach
0.46%
of its followers see a post
Typical post
47
interactions (median)
Saved
0.017%
4 bookmarks on a typical post
Posting rate
2.33/day
active 93% of days
Peak time
11:00 UTC
Tuesday

A typical post picks up 47 interactions against 5.1M followers, an engagement rate of 0.001%. Measured over 65 original posts, its engagement rate beats 17% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 23K times each, and 0.2% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 65 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 571 interactions, about 12x its own typical post. Recurring topics include #kohlanta, #concours, #thevoicekids.

Measured over 65 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #kohlanta, #concours, #thevoicekids.

Compared with accounts its own size

TF1's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, TF1 sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 15, 202612x their median

    Film + Iron Man = cool ✅ Film + Spiderman = très cool 😎 Film + Spiderman + Iron Man = archi cooooool 😍🕷️ Ne manque pas 𝙎𝙥𝙞𝙙𝙚𝙧𝙢𝙖𝙣 𝙃𝙤𝙢𝙚𝙘𝙤𝙢𝙞𝙣𝙜, dimanche 23 août à 21h10 sur TF1 et TF1+ 🍿 https://t.co/iPV7quPgtP

    487442812129K viewsView on X
  • Aug 4, 202612x their median

    On vous avait prévenu ! Place au ✨ALL STARS✨ 🔥 #KohLanta, All Stars : dès le 25 août à 21H10 sur TF1 et TF1+ https://t.co/jBKrDNDKcv

    407645245693K viewsView on X
  • Aug 11, 20267.6x their median

    On compte les jours !!! 🥹 🔥 #KohLanta, All Stars : dès le 25 août à 21H10 sur TF1 et TF1+ https://t.co/Cws0KZIzSw

    2945210263K viewsView on X
  • Aug 6, 20264.1x their median

    C'est vraiment le pire jeu à proposer pendant un dîner 😭 🍿 𝙇𝙚 𝙅𝙚𝙪, ce soir sur TF1 https://t.co/rqThm86hiN

    174104336K viewsView on X
  • Aug 14, 20264.0x their median

    Mood super-héros activé 🤩 🪲𝘽𝙡𝙪𝙚 𝘽𝙚𝙚𝙩𝙡𝙚, dimanche soir et, 🌟𝙏𝙝𝙚 𝙈𝙖𝙧𝙫𝙚𝙡𝙨, mardi soir à 21h10 sur TF1 et en streaming sur TF1+ ! 🍿 https://t.co/cwGV1fz6xC

    1422416830K viewsView on X
  • Jul 22, 20263.9x their median

    Merci d’être présents depuis tant d’années pour #50inside 🤍 👉 RDV vendredi, 21h10 sur TF1 et TF1+ pour 𝙇𝙚𝙨 20 𝙖𝙣𝙨 de #50inside, avec Isabelle Ithurburu et Nikos Aliagas ⭐️ https://t.co/DyMOnW9Ir0

    1332126174K viewsView on X
  • Aug 18, 20263.8x their median

    Intensité au maximum !! 📈 🔥 #KohLanta, All Stars : dès le 25 août à 21H10 sur TF1 et TF1+ https://t.co/RyltH98BN8

    141285543K viewsView on X
  • Jul 30, 20263.5x their median

    Hâte de vivre les premiers matchs de l'Équipe de France de Zidane, dès le 25 septembre sur TF1 💙⚽️ https://t.co/pmXadomgh4

    11336123489K viewsView on X
  • Aug 11, 20263.3x their median

    L’heure de la rentrée va bientôt sonner 👨‍🏫  La nouvelle promo de Qui Sera Le Plus Nul reprendra les cours dans la classe de Camille Combal Vendredi 4 Septembre sur @TF1 et @tf1plus 🎓    #OnRegardeQuoi #QuiSeraLePlusNul https://t.co/F9DkHvObXw

    1142813030K viewsView on X
  • Jul 27, 20263.1x their median

    🚨 Face aux incendies et aux situations d’urgence qui frappent le territoire, TF1 soutient la @CroixRouge qui se mobilise pour venir en aide aux victimes, accompagne les populations touchées maintenant et les prépare sur le long terme. Pour permettre à ses bénévoles de poursuivre l’ensemble de leurs missions, partout où les besoins l’exigent, soutenez la Croix-Rouge française.

    783325934K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kohlanta#concours#thevoicekids#avoiraucinéma#détoxtamaison

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 47 interactions against 5.1M followers, an engagement rate of 0.001%. Measured over 65 original posts, its engagement rate beats 17% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 23K times each, and 0.2% of those impressions turn into an interaction. That is about 0.457% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 65 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 571 interactions, about 12x its own typical post. Recurring topics include #kohlanta, #concours, #thevoicekids.

What is TF1's engagement rate on X?
TF1 (@TF1) has an engagement rate of 0.001%, based on the median interactions across 65 original posts from the last 30 days against 5,136,464 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, TF1 sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TF1 have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TF1 post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 2.33 posts per day across the measured window.

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