TIFF engagement report
@TIFF_NET - 816K followers on X
Measured over 75 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 60 interactions against 816K followers, an engagement rate of 0.007%. Measured over 75 original posts, its engagement rate beats 30% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.323% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 75 posts sampled, 83% carry an image or video, 21% are part of a thread and 20% link out. The account's strongest tracked post pulled 9.4K interactions, about 156x its own typical post. Recurring topics include #tiff26, #tiff22, #tiff50.
Measured over 75 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #tiff26, #tiff22, #tiff50.
Compared with accounts its own size
TIFF's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, TIFF sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 11, 2026156x their median
Fans of Hudson Williams and Next Wave, this one’s for you 🏒🐓 At Making Waves With… Hudson Williams, the star of HEATED RIVALRY and YAGA (#TIFF26 World Premiere) will join us for a conversation about his career and his cinematic and cultural inspirations. https://t.co/VHHQpQ0Vw4
- Aug 30, 2026118x their median
It's Hudson’s world, we’re all just living in it 💥 Hudson Williams makes his way to #TIFF26 for both the World Premiere of YAGA, and an intimate Making Waves With… conversation all about the actor’s life, inspirations, and craft, as part of #TIFFNextWave. 🎥 HEATED RIVALRY https://t.co/2u339xKJL3
- Aug 23, 202640x their median
River Phoenix in Gus Van Sant’s MY OWN PRIVATE IDAHO 💔 https://t.co/D9lqHwLOMj
- Aug 11, 202618x their median
Which conversation are you most excited to see at #TIFF26? 💫
- Aug 11, 20268.9x their median
From exploring the remarkable range of his career to celebrating his extraordinary new performance in the #TIFF26 Canadian Premiere ELSINORE, which he also produced, join us for In Conversation With… Andrew Scott, presented by Redbreast 🎭 https://t.co/mxVPDQiVAy
- Aug 26, 20268.8x their median
“She’s still a great gift to us all, a gift to her collaborators and her admirers. And in my case, it’s one and the same.” ❤️🩹 Martin Scorsese pays tribute to Catherine O’Hara in an introduction for TIFF Cinematheque's Catherine O’Hara: Queen of Comedy screening of AFTER HOURS, recounting their work together and his appreciation for her comedic genius.
- Aug 11, 20267.8x their median
#TIFF26 Canadian Premiere: ⛰️ BUCKING FASTARD dir. Werner Herzog https://t.co/n33HrQCuy9
- Aug 30, 20266.8x their median
One more film made the cut 👀 ⛰️📷🚁 We’ve got a secret screening going on sale tomorrow. Any guesses what the film is?
- Aug 24, 20266.2x their median
Happy birthday to Park Chan-wook, a visionary whose twisted sense of humour has given birth to some of the most memorable cinematic masterpieces 🎂 https://t.co/2AmfTLMfHF
- Aug 25, 20266.1x their median
#TIFF26 is coming up fast 🏃 Subscribe to The Weekly and get early ticket access through the TIFF Insider Pre-sale presented by Visa – available only with a code. https://t.co/92U4V5i2dV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 60 interactions against 816K followers, an engagement rate of 0.007%. Measured over 75 original posts, its engagement rate beats 30% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.323% of those impressions turn into an interaction. That is about 2.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.4 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 75 posts sampled, 83% carry an image or video, 21% are part of a thread and 20% link out. The account's strongest tracked post pulled 9.4K interactions, about 156x its own typical post. Recurring topics include #tiff26, #tiff22, #tiff50.
- What is TIFF's engagement rate on X?
- TIFF (@TIFF_NET) has an engagement rate of 0.007%, based on the median interactions across 75 original posts from the last 30 days against 816,084 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, TIFF sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TIFF_NET have real engagement?
- Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TIFF_NET post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 3.4 posts per day across the measured window.