Taylor Swift Updates engagement report
@TSUpdating - 607K followers on X
Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 5.4K interactions against 607K followers, an engagement rate of 0.893%. Measured over 47 original posts, its engagement rate beats 96% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 103K times each, and 5.27% of those impressions turn into an interaction. That is about 16.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 73K interactions, about 14x its own typical post.
Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
Taylor Swift Updates's engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 92% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.893%, Taylor Swift Updates sits above the 75th percentile of the 36,960 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 16, 202614x their median
đ¨Taylor Swift STUNS with a new haircut at Oli Jacobs and Laura Siskâs wedding. https://t.co/Imy8hmO2Je
- Aug 1, 20265.7x their median
happy august to the people who live for the hope of it all
- Aug 12, 20263.3x their median
Travis Kelce on his and Taylor Swiftâs wedding: âThe wedding was the best night of my life.â https://t.co/NEUPTlr4Li
- Aug 3, 20263.0x their median
One month ago today, Taylor Swift and Travis Kelce got married. https://t.co/L318aV8lAx
- Aug 24, 20262.8x their median
đ¨Taylor Swift on people saying her songwriting has changed over the years during the GRAMMY Museumâs âThe Icon Session with Taylor Swiftâ: âFans be like âI canât believe the same person who wrote this, wrote this.â Because one would be very simplistic and silly and one be like very detailed and deep â but I think human contradiction is fun, I think its fun to make playful songs, I think it's fun to make songs that are desolate and lonely and just bedraggled lyrically as well. And thats its human contradiction that I find interesting.â (https://t.co/W5t3z0PYQO)
- Aug 8, 20262.4x their median
Taylor Swiftâs songs are back to working normally on TikTok, they are now only removed from Trumpâs teamâs TikTok page. The songs are working normally on Taylor Nation and other accounts. https://t.co/1GlXigOztn
- Aug 6, 20262.4x their median
Kylie Kelce talks about Jason crying on Taylor and Travisâs wedding on the latest episode of her NGL podcast: âHe cried at his brother wedding for many reasons it was touching, it was very loving to see all the things that were happening [âŚ] think about getting to watch your 4 daughters be flower girls. Thats all the information you get, it was emotional and he wasnât the only adult crying in our family.â
- Aug 10, 20262.3x their median
đ| One year ago today, Travis Kelce proposed to Taylor Swift after they finished filming the âNew Heightsâ podcast. https://t.co/uxpN0sN0VQ
- Aug 20, 20262.2x their median
Gracie Abrams on what she learned from Taylor Swift during her interview on Jake Shaneâs âTherapussâ: âI learned everything, but I learned on a personal level that the show always goes on no matter what. You would never know if she was sick, you would never know if her heart was aching. Sheâs just giving it everything and doing it with grace.â
- Aug 12, 20262.0x their median
During the press conference of Chiefs training camp, Travis Kelce talked about Taylor Swift attending the Knicks game: âMy wife went when I was stuck at minicamp.â https://t.co/yVINsNcG5U
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5.4K interactions against 607K followers, an engagement rate of 0.893%. Measured over 47 original posts, its engagement rate beats 96% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 103K times each, and 5.27% of those impressions turn into an interaction. That is about 16.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 73K interactions, about 14x its own typical post.
- What is Taylor Swift Updates's engagement rate on X?
- Taylor Swift Updates (@TSUpdating) has an engagement rate of 0.893%, based on the median interactions across 47 original posts from the last 30 days against 606,505 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.893%, Taylor Swift Updates sits above the 75th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TSUpdating have real engagement?
- Its engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TSUpdating post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.73 posts per day across the measured window.