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Taylor Swift Updates engagement report

@TSUpdating - 607K followers on X

Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Top 10% for its size
Per follower
0.893%
of 607K followers
Per impression
5.27%
103K views on a typical post
Reach
16.9%
of its followers see a post
Typical post
5.4K
interactions (median)
Saved
0.152%
156 bookmarks on a typical post
Posting rate
1.73/day
active 73% of days
Peak time
17:00 UTC
Monday

A typical post picks up 5.4K interactions against 607K followers, an engagement rate of 0.893%. Measured over 47 original posts, its engagement rate beats 96% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 103K times each, and 5.27% of those impressions turn into an interaction. That is about 16.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 73K interactions, about 14x its own typical post.

Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Taylor Swift Updates's engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 92% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.893%, Taylor Swift Updates sits above the 75th percentile of the 36,960 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 202614x their median

    🚨Taylor Swift STUNS with a new haircut at Oli Jacobs and Laura Sisk’s wedding. https://t.co/Imy8hmO2Je

    65K5.2K4862.8K3.8M viewsView on X
  • Aug 1, 20265.7x their median

    happy august to the people who live for the hope of it all

    23K8.1K22101277K viewsView on X
  • Aug 12, 20263.3x their median

    Travis Kelce on his and Taylor Swift’s wedding: “The wedding was the best night of my life.” https://t.co/NEUPTlr4Li

    16K1.1K37137307K viewsView on X
  • Aug 3, 20263.0x their median

    One month ago today, Taylor Swift and Travis Kelce got married. https://t.co/L318aV8lAx

    15K1.4K45167201K viewsView on X
  • Aug 24, 20262.8x their median

    🚨Taylor Swift on people saying her songwriting has changed over the years during the GRAMMY Museum’s “The Icon Session with Taylor Swift”: “Fans be like ‘I can’t believe the same person who wrote this, wrote this.’ Because one would be very simplistic and silly and one be like very detailed and deep — but I think human contradiction is fun, I think its fun to make playful songs, I think it's fun to make songs that are desolate and lonely and just bedraggled lyrically as well. And thats its human contradiction that I find interesting.” (https://t.co/W5t3z0PYQO)

    13K1.6K41265321K viewsView on X
  • Aug 8, 20262.4x their median

    Taylor Swift’s songs are back to working normally on TikTok, they are now only removed from Trump’s team’s TikTok page. The songs are working normally on Taylor Nation and other accounts. https://t.co/1GlXigOztn

    12K8663251144K viewsView on X
  • Aug 6, 20262.4x their median

    Kylie Kelce talks about Jason crying on Taylor and Travis’s wedding on the latest episode of her NGL podcast: “He cried at his brother wedding for many reasons it was touching, it was very loving to see all the things that were happening […] think about getting to watch your 4 daughters be flower girls. Thats all the information you get, it was emotional and he wasn’t the only adult crying in our family.”

    13K4721929500K viewsView on X
  • Aug 10, 20262.3x their median

    🔙| One year ago today, Travis Kelce proposed to Taylor Swift after they finished filming the ’New Heights’ podcast. https://t.co/uxpN0sN0VQ

    11K95714135205K viewsView on X
  • Aug 20, 20262.2x their median

    Gracie Abrams on what she learned from Taylor Swift during her interview on Jake Shane’s ‘Therapuss’: “I learned everything, but I learned on a personal level that the show always goes on no matter what. You would never know if she was sick, you would never know if her heart was aching. She’s just giving it everything and doing it with grace.”

    12K4851020267K viewsView on X
  • Aug 12, 20262.0x their median

    During the press conference of Chiefs training camp, Travis Kelce talked about Taylor Swift attending the Knicks game: “My wife went when I was stuck at minicamp.” https://t.co/yVINsNcG5U

    10K4141140140K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5.4K interactions against 607K followers, an engagement rate of 0.893%. Measured over 47 original posts, its engagement rate beats 96% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 103K times each, and 5.27% of those impressions turn into an interaction. That is about 16.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 98% carry an image or video, 11% are part of a thread and 17% link out. The account's strongest tracked post pulled 73K interactions, about 14x its own typical post.

What is Taylor Swift Updates's engagement rate on X?
Taylor Swift Updates (@TSUpdating) has an engagement rate of 0.893%, based on the median interactions across 47 original posts from the last 30 days against 606,505 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.893%, Taylor Swift Updates sits above the 75th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TSUpdating have real engagement?
Its engagement rate beats 96% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TSUpdating post?
Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.73 posts per day across the measured window.

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