Telecel Ghana engagement report
@TelecelGhana - 412K followers on X
Measured over 51 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 11 interactions against 412K followers, an engagement rate of 0.003%. Measured over 51 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.34% of those impressions turn into an interaction. That is about 0.786% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video, 12% are part of a thread and 53% link out. The account's strongest tracked post pulled 1.7K interactions, about 152x its own typical post. Recurring topics include #telecel, #telecelcash.
Measured over 51 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #telecel, #telecelcash.
Compared with accounts its own size
Telecel Ghana's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Telecel Ghana sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 6, 2026152x their median
Say goodbye to SIM swap stress. Activate your E-SIM easily, right from the Telecel Play App. No queues, no waiting, just tap, activate and go. Download the Telecel Play App today. Visit - https://t.co/35eCrXvWnA https://t.co/4N7ANemB8Z
- Aug 6, 2026113x their median
In Q2 2026, the Telecel Foundation deepened its impact across Ghana, championing health, digital education, and environmental sustainability. Connected Health: Delivered vital medical equipment, free health screenings, and 300+ ultrasound scans for expectant mothers. Connected Learning: Commissioned a new ICT lab and is training 1,500+ youth in digital skills and coding. Sustainability: Planted 10,000 trees alongside employee volunteers and partners to build a greener future. Together, we’re strengthening communities, empowering youth, and driving lasting change.
- Aug 12, 202662x their median
Congratulations to all our weekly cash prize winners in the M’AHITTI Promo. Thank you for participating. You could be our next winner. Opt in for FREE and keep transacting for your chance to win. Dial the prompt or use the Telecel Play App to opt in. Visit - https://t.co/1q78VCFbJL
- Aug 5, 202662x their median
Why settle for less when you can go Jumbo? Get more value with Telecel's non-expiry Jumbo Bundles: • GH¢200 – 33GB • GH¢300 – 100GB • GH¢400 – 253GB Stay connected for longer with data that doesn't expire until you've used it all. Dial the prompt or buy yours on the Telecel Play App. Visit -https://t.co/MfZLrRu8J8
- Aug 7, 202645x their median
Become the next M'AHITTI millionaire. Your chance to win starts with one simple step. Opt in for FREE via the prompt or the Telecel Play App, then reload GH¢10 airtime or data, top up your Telecel Cash wallet, or recharge your Fixed Broadband to qualify for daily, weekly, and monthly draws. Visit - https://t.co/1q78VCFbJL
- Aug 26, 202639x their median
For many expectant mothers in Jagbengbendo in the Northern Region, access to an ultrasound scan is not always within reach. Our recent Rural Ultrasound Scan Initiative brought essential maternal healthcare closer to the women who need it most. Giving every mother a better chance at a healthy pregnancy and every baby the best possible start.
- Aug 8, 202638x their median
Travel farther. Stay connected. Switch to a Telecel eSIM and enjoy seamless roaming in up to 100 countries with our World Plus Roaming bundles. No physical SIM card needed, no roaming surprises. Activate via the Telecel Play App, or dial the prompt for Prepaid or for Postpaid & Hybrid. Visit-https://t.co/MfZLrRu8J8
- Aug 21, 202619x their median
In the spirit of the Homowo Festival, the leadership team of Telecel paid a courtesy call to the Royal Majesty of the Ga State, extending our warm wishes for a successful Homowo celebration and reaffirming our continued support for the entire Ga State. https://t.co/rzCOq5JGXt
- Aug 19, 202618x their median
Big data, bigger possibilities. With Telecel Jumbo Bundles, you’ve got more data to stream, scroll, work, connect and do more of what matters. Get your Jumbo Bundle today by dialing the prompt or through the Telecel Play App. Visit- https://t.co/35eCrXvWnA https://t.co/LkMtpgyan3
- Aug 18, 20268.0x their median
Get closer to being a millionaire by simply using Telecel Cash. Reload GHC10 airtime or data, top up your Telecel Cash wallet, or pay your Fixed Broadband bill and stand a chance to win daily, weekly and the grand prize in the M'AHITTI Promo. Opt in FREE via the prompt or the Telecel Play App Visit- https://t.co/1q78VCFbJL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 412K followers, an engagement rate of 0.003%. Measured over 51 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.34% of those impressions turn into an interaction. That is about 0.786% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 51 posts sampled, 100% carry an image or video, 12% are part of a thread and 53% link out. The account's strongest tracked post pulled 1.7K interactions, about 152x its own typical post. Recurring topics include #telecel, #telecelcash.
- What is Telecel Ghana's engagement rate on X?
- Telecel Ghana (@TelecelGhana) has an engagement rate of 0.003%, based on the median interactions across 51 original posts from the last 30 days against 411,996 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Telecel Ghana sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TelecelGhana have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TelecelGhana post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 1.93 posts per day across the measured window.