@TelkomZA engagement report
@TelkomZA - 386K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 60 interactions against 386K followers, an engagement rate of 0.016%. Measured over 16 original posts, its engagement rate beats 24% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 1.57% of those impressions turn into an interaction. That is about 1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% link out. The account's strongest tracked post pulled 885 interactions, about 15x its own typical post. Recurring topics include #telkomisiconic, #banyanabanyana, #plugdbytelkom.
Measured over 16 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #telkomisiconic, #banyanabanyana, #plugdbytelkom.
Compared with accounts its own size
@TelkomZA's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, @TelkomZA sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Jul 19, 202615x their median
Spain 🇪🇸 or Argentina 🇦🇷 Drop your winner (and score if you're feeling brave 👀). One correct prediction will score a R200 meal voucher! Kick-off: 21:00. #FIFAWorldCup #TelkomIsIconic #PossibleBeginsHere T&Cs apply.
- Jul 15, 20267.0x their median
What's on tonight's menu? Empanadas 🇦🇷or Fish & Chips🏴 Whichever you're choosing, back it up by predicting: Who wins? What's the final score? Get it right and you could win a R200 meal voucher. #FIFAWorldCup
- Jul 17, 20266.5x their median
Ke World Emoji Day so let’s have some fun! Decode this line from an iconic Telkom ad and we could be sending you a R200 takeaway voucher to celebrate World Emoji Day. 💙💚 🖐️📞👨🏼🤝👨🏿 Hint: The phrase is in isiXhosa! #TelkomIsIconic #PossibleBeginsHere #WorldEmojiDay https://t.co/rvpezrxWnX
- Aug 31, 20266.2x their median
Fede? Feeling like choosing iWiFi is basically a maze with no exit? Relaxa. Choose a path, land on your perfect connection, and you could walk away with a R200 takeaway voucher. 💙 Click the link in bio and find the WiFi product that’s perfect for you. ➡️ https://t.co/1JOZXY4mrH #TelkomIsIconic #PossibleBeginsHere
- Aug 9, 20265.5x their median
In 1956, women marched for possibility. Today, women continue to move the world forward. 💙 On the court and beyond, they’re showing the next generation what’s possible. We are proud to help enable women’s sport and the dreams that come with it. Who made you believe you could? Tell us for a chance to WIN a phone. #TelkomIsIconic #PossibleBeginsHere #WomensDay
- Aug 7, 20264.9x their median
Feeling like this winter isn’t that cold? It’s coz connection ya rona is that hot! 🔥 Tell us how many screens can you spy with your likkle eye? 👀 Drop your answer below and you could WIN 20GB of data 💙💚 Get more value from your home internet with our affordable prepaid fibre. ➡️https://t.co/1JOZXY4mrH #TelkomIsIconic #PossibleBeginsHere
- Jul 16, 20264.2x their median
Internet not working but the router is on? Eish 🙆🏽♀️ Don’t worry. Try these quick checks: 💙 Make sure all cables are connected securely. 💚 Check that all the router lights are green. 💙 If not, switch the router off for 30 seconds and switch it back on. Still disconnected? Contact us and we’ll help get you back online. Stand a chance to win a R500 Takealot voucher when you tell us: What colour should the lights on your router be when everything is working properly? 💚 #KnowYourTelkom #TelkomIsIconic #PossibleBeginsHere T&Cs apply.
- Aug 12, 20262.7x their median
Want a front-row seat to Nedbank IMC 2026? Say less! 💯 Tell us which speaker you are most excited to see and you could WIN 1 of 10 tickets to get in the room this year. 🙌🏾 To enter: Sign up to Plug’d by dialing *180# or downloading the myTelkom app, then show us your proof in the comments. 💙💚 #PlugdxNedbankIMC #PlugdByTelkom #TelkomIsIconic #PossibleBeginsHere
- Aug 19, 20262.5x their median
Happy World Photo Day! 📸 Let's go back, waaaay back, comment your favourite childhood pic and stand a chance to WIN 10GB of data! #TelkomIsIconic #PossibleBeginsHere https://t.co/GfAd7h1Po5
- Aug 14, 20262.3x their median
Who’s the woman that never goes to sleep until you’ve made it home safely? 🥹 It’s a blessing to know you have a support system that is always one text or call away. For a chance to WIN 20GB of data, tell us why you’ll always be grateful for your lifeline.💙 T&Cs apply. #TelkomIsIconic #PossibleBeginsHere
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 60 interactions against 386K followers, an engagement rate of 0.016%. Measured over 16 original posts, its engagement rate beats 24% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 1.57% of those impressions turn into an interaction. That is about 1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% link out. The account's strongest tracked post pulled 885 interactions, about 15x its own typical post. Recurring topics include #telkomisiconic, #banyanabanyana, #plugdbytelkom.
- What is @TelkomZA's engagement rate on X?
- @TelkomZA (@TelkomZA) has an engagement rate of 0.016%, based on the median interactions across 16 original posts from the last 30 days against 386,346 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, @TelkomZA sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TelkomZA have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TelkomZA post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.