TfL engagement report
@TfL - 2.3M followers on X
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 190 interactions against 2.3M followers, an engagement rate of 0.009%. Measured over 12 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.321% of those impressions turn into an interaction. That is about 2.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 8% are part of a thread and 50% link out. The account's strongest tracked post pulled 7.2K interactions, about 38x its own typical post. Recurring topics include #bankholiday, #heritage.
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #bankholiday, #heritage.
Compared with accounts its own size
TfL's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, TfL sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jun 9, 202638x their median
the new frog double deckers in london are full of whimsy they should be permanent https://t.co/3zPQ3XxAoK
- Jul 15, 202636x their median
We go again ⚽️ Good luck, England in tonight’s semi-final! https://t.co/XQ5lNmXXzO
- Jul 19, 202618x their median
Congratulations England on securing a bronze medal at the FIFA World Cup – our best finish at a World Cup since 1966. 🥉 You’ve made the nation proud and inspired millions. https://t.co/PeiExpeNLX
- Jun 19, 202616x their median
We were honoured to visit Tokyo Metro for the unveiling of a TfL-inspired roundel at Ueno Station. 🇯🇵🏴 Our Commissioner, Andy Lord, and the Mayor of London, Sadiq Khan, joined Akihiro Kosaka, President of Tokyo Metro, to unveil the roundel. The moment celebrated a long connection between TfL and Tokyo Metro, which dates back to Noritsugu Hayakawa's visit to London more than a century ago. His experience of London’s transport network helped inspire the development of Tokyo's metro system. Andy Lord said: "Our iconic roundel is recognised around the world and is a symbol of safety and service that all Londoners trust. We look forward to visitors to Ueno subway station being able to see it permanently from next year as both metros continue to serve the millions of people who rely on them each day." We're proud that the London Underground is considered the origin of the Japanese subway and look forward to celebrating its 100th anniversary in 2027. *Photo provided by Tokyo Metro
- Jun 21, 20268.6x their median
I’m issuing a high air pollution alert for London on Monday 22 June. Hot, sunny weather and pollution from continental Europe are expected to raise ozone levels. Please help protect yourself and others, especially vulnerable people, by reducing car journeys and avoiding engine idling.
- Jul 7, 20266.3x their median
Today, we mark the 21st anniversary of the 7/7 attacks, remembering the 52 people who were killed and the many more who were injured. 🥀 We also remember the courage and solidarity shown by TfL colleagues, the emergency services and members of the public on that tragic day. Our thoughts are with the families, friends and loved ones of those who were affected.
- May 29, 20264.1x their median
Arsenal victory parade travel advice ⚠️ From 14:00 until 16:00 on Sunday 31 May, an Arsenal FC victory parade will take place. Road closures and bus diversions will be in place along the route. Victoria, Piccadilly, Mildmay and Windrush line services are expected to be very busy. Please check before you travel and allow extra time to complete your journey: https://t.co/J3hYL9nIXR
- Aug 8, 20265.7x their median
A moment of kindness can make all the difference. 💙 Recently at Stratford station, Transport Support Enforcement Officers Patrick Nestori, Agit Zengin and Daniel Ogudu were alerted by station staff to a vulnerable customer attempting to travel but was clearly unwell and in need of support. The officers quickly stepped in, taking the time to calmly engage with him, build trust and ensure he felt safe. It became clear he was confused, distressed and struggling to breathe, so the team acted fast to help him safely into a recovery position while contacting the London Ambulance Service. They stayed by his side throughout, offering reassurance and support until paramedics arrived and took him to hospital for further care. A huge thank you to Patrick, Agit and Daniel for their compassion, professionalism and quick thinking. Their actions are a powerful reminder of the care and support our colleagues provide to vulnerable customers across the network every day. #TfLCares #CustomerService #LondonTransport
- May 24, 20263.3x their median
4 years ago, we opened the Elizabeth line 💜 Today, it’s the UK’s busiest railway - transforming journeys across London and beyond, making them faster, smoother and more connected than ever. Here’s to many more years of moving the city forward.
- Jul 8, 20263.9x their median
Frozen until 1 November 2026: bus and tram fares 💷 Together with the @MayorofLondon, we're extending the fare freeze to help keep public transport more affordable this summer. We're also investing in greener buses and trams, reducing delays and improving journeys across the capital. #Fares #Savings
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 190 interactions against 2.3M followers, an engagement rate of 0.009%. Measured over 12 original posts, its engagement rate beats 43% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 0.321% of those impressions turn into an interaction. That is about 2.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 8% are part of a thread and 50% link out. The account's strongest tracked post pulled 7.2K interactions, about 38x its own typical post. Recurring topics include #bankholiday, #heritage.
- What is TfL's engagement rate on X?
- TfL (@TfL) has an engagement rate of 0.009%, based on the median interactions across 12 original posts from the last 30 days against 2,252,980 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, TfL sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TfL have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TfL post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.57 posts per day across the measured window.