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The Flank engagement report

@TheFlank - 1.0M followers on X

Measured over 56 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.089%
of 1.0M followers
Per impression
1.72%
52K views on a typical post
Reach
5.20%
of its followers see a post
Typical post
900
interactions (median)
Saved
0.035%
18 bookmarks on a typical post
Posting rate
2.93/day
active 63% of days
Peak time
18:00 UTC
Friday

A typical post picks up 900 interactions against 1.0M followers, an engagement rate of 0.089%. Measured over 56 original posts, its engagement rate beats 72% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 1.72% of those impressions turn into an interaction. That is about 5.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 56 posts sampled, 91% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 6.8K interactions, about 7.5x its own typical post. Recurring topics include #rostermania, #zmf, #ewc.

Measured over 56 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #rostermania, #zmf, #ewc.

Compared with accounts its own size

The Flank's engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.089%, The Flank sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 8, 20267.5x their median

    🚨 BREAKING: @BenJNissim dropped from The Flank after the worst take of all-time https://t.co/YsuKfTfzqe

    6.5K1091169343K viewsView on X
  • Aug 12, 20265.6x their median

    NOT LIKE THIS LEHR 💔 @SimpXO https://t.co/rlKJC0mlPY

    4.9K98322182K viewsView on X
  • Aug 9, 20264.6x their median

    Thank you guys for an incredible season and shout out to EWC for having me! #ZMF to the moon thank you guys for the support as always! Running a show during the week, see you guys there. Congrats to OpTic, rostermania is about to be crazy... 👀

    3.9K8879182K viewsView on X
  • Aug 10, 20264.0x their median

    #ROSTERMANIA⚠️

    3.5K55436204K viewsView on X
  • Aug 7, 20263.7x their median

    The @EWC_Extra face-offs had everyone DYING 😭 https://t.co/e5Rvy3fF5z

    3.2K7172106K viewsView on X
  • Aug 9, 20263.5x their median

    RENKOR AND CELLIUM GET INTO IT ON STAGE! 🥊 The Aches-Nadeshot homage is strong here... https://t.co/qkM2z3mRYv

    3.1K663012133K viewsView on X
  • Aug 28, 20263.1x their median

    aBeZy BREAKS HIS SILENCE #Rostermania⚠️ https://t.co/vvRWUie2pF

    2.8K20111172K viewsView on X
  • Aug 22, 20263.1x their median

    MW4 isn't even out yet and Ben J's already down a controller 😭 https://t.co/siMdZbHBxH

    2.7K69316152K viewsView on X
  • Aug 4, 20263.1x their median

    Just signed a 5 year contract with PSG, they needed some pace on the left. https://t.co/8MBPbdV5Ve

    2.6K23801129K viewsView on X
  • Aug 10, 20263.0x their median

    https://t.co/MOjgKbEEgb

    2.6K35341115K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rostermania#zmf#ewc#greenwall#tp1

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 900 interactions against 1.0M followers, an engagement rate of 0.089%. Measured over 56 original posts, its engagement rate beats 72% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 1.72% of those impressions turn into an interaction. That is about 5.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Friday is the busiest day of the week. Of the 56 posts sampled, 91% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 6.8K interactions, about 7.5x its own typical post. Recurring topics include #rostermania, #zmf, #ewc.

What is The Flank's engagement rate on X?
The Flank (@TheFlank) has an engagement rate of 0.089%, based on the median interactions across 56 original posts from the last 30 days against 1,005,873 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.089%, The Flank sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheFlank have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheFlank post?
Most posts go out around 18:00 UTC, and Friday is its busiest day, at roughly 2.93 posts per day across the measured window.

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