The Nation Nigeria engagement report
@TheNationNews - 2.7M followers on X
Measured over 449 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 4 interactions against 2.7M followers, an engagement rate of 0%. Measured over 449 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.093% of those impressions turn into an interaction. That is about 0.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 449 posts sampled, 40% carry an image or video and 99% link out. The account's strongest tracked post pulled 757 interactions, about 189x its own typical post. Recurring topics include #mondayheadlines, #tuesdayheadlines, #fridayheadlines.
Measured over 449 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mondayheadlines, #tuesdayheadlines, #fridayheadlines.
Compared with accounts its own size
The Nation Nigeria's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, The Nation Nigeria sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 16, 2026189x their median
VIDEO: Adeleke turns drummer as Muslim clerics visit him to celebrate election victory Source: X | dammiedammie35 ---- Follow us for more breaking news and video content For more stories: https://t.co/GX9bhs3WZ5 https://t.co/sFiNRhMHo1
- Aug 16, 2026108x their median
VIDEO: Adeleke prostrates for his sister after securing re-election in Osun Source: X | ekititrends ---- Follow us for more breaking news and video content For more stories: https://t.co/GX9bhs3WZ5 https://t.co/l5fNGSmTMG
- Aug 23, 202675x their median
VIDEO: Throwback: Yoruba Ewi chanter Ajobiewe reconciles Yinka Quadri, Ogogo Source: Instagram | GoldmyneTV --- Follow us for more breaking news and video content For more stories: https://t.co/GX9bhs4uOD https://t.co/idd7uN38NP
- Aug 17, 202672x their median
PHOTOS: Davido poses with Bus Aunty, Bemi Orojuogun in London Source: Instagram | bemi.omo.oroje ---- Follow us for more breaking news and video content For more stories: https://t.co/GX9bhs3WZ5 https://t.co/8DyHxaMQ7H
- Aug 26, 202657x their median
TAMPAN declares nationwide prayer for late Taiwo Hassan Ogogo The Theatre Arts and Motion Pictures Practitioners Association of Nigeria, (TAMPAN) has directed all its state chapters to hold special prayer sessions in honour of late veteran actor, Alhaji Taiwo Hassan Ogogo. The association said the prayers should seek God’s forgiveness, protection and preservation for members, while also praying for the peaceful repose of departed colleagues. Source: X | yorubahood1 ---- Follow us for more breaking news and video content For more stories: https://t.co/xrjv0fBVyW
- Aug 26, 202651x their median
Yinka Quadri remembers Late friend Taiwo Hassan Ogogo on third day prayer Veteran Nollywood actor, Yinka Quadri has remembered his longtime friend and colleague, Taiwo Hassan Ogogo, on the third day after his death, thanking God for the life he lived and the memories he left behind. He prayed for the forgiveness of Ogogo’s sins and eternal rest. Quadri, who said he had known Ogogo since 1984, described their bond as more than friendship, saying they were “twins from heaven.” He recalled how their friendship remained strong despite disagreements and rumours. The veteran actor said Ogogo’s death has left a painful void in his heart, but he would forever cherish their shared memories, laughter and journeys. He also prayed for strength for Ogogo’s family, children, friends and loved ones. Source: Instagram | realyinkaquadri --- Follow us for more breaking news and video content For more stories: https://t.co/xrjv0fBVyW
- Aug 30, 202646x their median
VIDEO: Moment bus hits masquerade on road in Enugu Source: X | ChuksEricE ---- Follow us for more breaking news and video content For more stories: https://t.co/GX9bhs3WZ5 https://t.co/5RLcjQgkzj
- Aug 26, 202645x their median
VIDEO: Yoruba woman captivates London station commuters with traditional attire look A Yoruba woman has attracted attention after stepping into a London Metro station dressed in a beautifully styled traditional Iro and Buba, proudly showcasing Nigerian culture in the heart of the United Kingdom. Source : X | TYF_Europe ---- Follow us for more breaking news and video content For more stories: https://t.co/xrjv0fBVyW
- Aug 20, 202643x their median
Tinubu hails Fubara as Shettima inaugurates 33.5km Rivers road https://t.co/GIAkrf7WPg https://t.co/Vc8qWiDgFE
- Aug 17, 202641x their median
STEP-BY-STEP: How to apply for FG loan to build, buy a house https://t.co/YG8pAJ8Z0y
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 2.7M followers, an engagement rate of 0%. Measured over 449 original posts, its engagement rate beats 2% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.093% of those impressions turn into an interaction. That is about 0.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 449 posts sampled, 40% carry an image or video and 99% link out. The account's strongest tracked post pulled 757 interactions, about 189x its own typical post. Recurring topics include #mondayheadlines, #tuesdayheadlines, #fridayheadlines.
- What is The Nation Nigeria's engagement rate on X?
- The Nation Nigeria (@TheNationNews) has an engagement rate of 0%, based on the median interactions across 449 original posts from the last 30 days against 2,686,299 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, The Nation Nigeria sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheNationNews have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheNationNews post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 15.2 posts per day across the measured window.