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State Bank of India engagement report

@TheOfficialSBI - 4.8M followers on X

Measured over 85 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 4.8M followers
Per impression
0.224%
31K views on a typical post
Reach
0.65%
of its followers see a post
Typical post
69
interactions (median)
Saved
0.006%
2 bookmarks on a typical post
Posting rate
3.63/day
active 87% of days
Peak time
06:00 UTC
Friday

A typical post picks up 69 interactions against 4.8M followers, an engagement rate of 0.002%. Measured over 85 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 31K times each, and 0.224% of those impressions turn into an interaction. That is about 0.649% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 85 posts sampled, 96% carry an image or video and 7% link out. The account's strongest tracked post pulled 3.1K interactions, about 45x its own typical post. Recurring topics include #12yearsofjandhan, #upi, #bankmargins.

Measured over 85 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #12yearsofjandhan, #upi, #bankmargins.

Compared with accounts its own size

State Bank of India's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, State Bank of India sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 202645x their median

    https://t.co/5k36RH5Bmq

    2.2K414303139588K viewsView on X
  • Aug 20, 202619x their median

    Cybercrime is evolving. So is the fight against it. Meet Captain Y from SBI, aapka Cyber Rakshak. With awareness as his superpower, he’s here to expose cyber frauds, decode the tricks of fraudsters and help you stay one step ahead. Hamesha Poocho Why Together, let’s make awareness our strongest shield. Stay Alert. Stay Safe.

    1.1K11183128.1M viewsView on X
  • Aug 15, 202618x their median

    From the hands that feed our nation to the minds that reach for the stars. From those who heal, teach, build and compete to those who stand guard. Different journeys. One spirit. One India. Together, we power a billion dreams. State Bank of India — For India and beyond. Happy 80th Independence Day!

    1.1K802623.1M viewsView on X
  • Jul 1, 20267.0x their median

    Every dream begins with a step. Every step shapes a journey. For 71 years, we've been privileged to be part of millions of journeys—helping dreams take flight, empowering businesses, serving across borders, strengthening agriculture, enabling education and creating opportunities every step of the way. As India marches towards a Viksit Bharat, we remain committed to: Digital First Customer First Nation Always Celebrating 71 Years of SBI! #SBI #TheBankerToEveryIndian #SBIFoundationDay #BankDay #71YearsOfSBI #DigitalFirst #CustomerFirst #NationAlways

    136140205561K viewsView on X
  • Aug 13, 20266.9x their median

    As ambitions grow, so do the opportunities waiting ahead, from schools and colleges to IITs, IIMs, medical institutions and universities across the world. With the SBI Platinum Jubilee Asha Scholarship 2026, every stage of learning becomes a step towards a brighter future. https://t.co/TLXRNbHxdI

    430212217.6M viewsView on X
  • Aug 15, 20266.8x their median

    Cybercrime is evolving. So is the fight against it. Meet Captain Y from SBI, aapka Cyber Rakshak. With awareness as his superpower, he’s here to expose cyber frauds, decode the tricks of fraudsters and help you stay one step ahead. Hamesha Poochho Why Together, let’s make awareness our strongest shield. Stay Alert. Stay Safe.

    392531921.1M viewsView on X
  • Aug 5, 20266.1x their median

    Hear our Chairman, Shri Challa Sreenivasulu Setty, share his insights on the RBI’s latest Monetary Policy in an engaging conversation with Ms. Latha Venkatesh, Consulting Editor @CNBCTV18News https://t.co/ayuBaAAwpy

    377251803.4M viewsView on X
  • Aug 28, 20266.0x their median

    Some bonds are protected with love. Some with a little extra caution. This Raksha Bandhan, gift your loved ones the promise of staying cyber safe. Before clicking on any unknown link, Hamesha Poochho Why Because a little caution can go a long way in keeping you and your loved ones safe from cyber fraud. SBI wishes you a Happy and Cyber Safe Raksha Bandhan.

    358381411.6M viewsView on X
  • Aug 25, 20266.0x their median

    Refund ka trap, aapke saare fund chutkiyon mein saaf kar dega! Income Tax department kabhi aapse account number ka confirmation ya koi personal information SMS par nahi maangega. In case of occurrence of any such fraud, call on National Cybercrime Helpline Number 1930 Be Cautious, Be Safe!

    360351511.7M viewsView on X
  • Aug 28, 20265.8x their median

    This Raksha Bandhan, let’s promise to protect ourselves and our loved ones from cyber fraud by staying alert. Before clicking an unknown link or trusting an unfamiliar call.... Hamesha Poochho Why Wishing you and your loved ones a Happy and Cyber Safe Raksha Bandhan. https://t.co/59X3af4IQK

    315572701.2M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#12yearsofjandhan#upi#bankmargins#banknim#inflation

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 69 interactions against 4.8M followers, an engagement rate of 0.002%. Measured over 85 original posts, its engagement rate beats 21% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 31K times each, and 0.224% of those impressions turn into an interaction. That is about 0.649% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 85 posts sampled, 96% carry an image or video and 7% link out. The account's strongest tracked post pulled 3.1K interactions, about 45x its own typical post. Recurring topics include #12yearsofjandhan, #upi, #bankmargins.

What is State Bank of India's engagement rate on X?
State Bank of India (@TheOfficialSBI) has an engagement rate of 0.002%, based on the median interactions across 85 original posts from the last 30 days against 4,754,242 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, State Bank of India sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheOfficialSBI have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheOfficialSBI post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 3.63 posts per day across the measured window.

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