Pop Stuff engagement report
@ThePopStuff - 2.9M followers on X
Measured over 15 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.3K interactions against 2.9M followers, an engagement rate of 0.046%. Measured over 15 original posts, its engagement rate beats 79% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 91K times each, and 1.45% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 159K interactions, about 120x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Pop Stuff's engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.046%, Pop Stuff sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 17, 2026120x their median
Rihanna (114M) currently has more monthly listeners than Chris Brown and BTS combined (94.7M), despite her last album being released 10 years ago. https://t.co/DgqzHQmB3A
- Jul 13, 20269.9x their median
For the first time in 10 years, Rihanna and Beyoncé performed on the same stage. https://t.co/SXEyXiX18R
- Aug 20, 20263.7x their median
Best-selling digital female artists right now: https://t.co/686C61hpWl
- Aug 12, 20263.6x their median
One-hit wonder, Tyla reposted the shady Pitchfork article that alluded to her being Rihanna’s replacement. She reposted it right after her album left the Billboard 200 after charting for just one week. https://t.co/shOkOATzj3
- Jul 15, 20263.3x their median
Musicians with the most Wikipedia Translations in HISTORY: https://t.co/VyI11Xp76z
- Jul 23, 20262.7x their median
Most-streamed songs from each decade on Spotify yesterday: https://t.co/dpu1bz4eFq
- Aug 12, 20262.6x their median
“A*POP” by Tyla has officially left the Billboard 200 after charting for just one week, making it the biggest flop of 2026 —For composition, the artist (Rihanna) she’s supposedly replacing currently has two albums in the Top 100, despite her last album was released 10 years ago. https://t.co/Ecchfyao9R
- Aug 13, 20262.5x their median
Female Artists with the Most #1 Singles WORLDWIDE as of 2026: https://t.co/WplcZlvdnO
- Aug 26, 20262.1x their median
Best-selling digital female artists right now: https://t.co/SqTCdcbMht
- Aug 10, 20262.0x their median
“Dai Dai” by Shakira and Bruna Boy is officially the BIGGEST song of the year globally. https://t.co/PTZh5dBPU5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.3K interactions against 2.9M followers, an engagement rate of 0.046%. Measured over 15 original posts, its engagement rate beats 79% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 91K times each, and 1.45% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 159K interactions, about 120x its own typical post.
- What is Pop Stuff's engagement rate on X?
- Pop Stuff (@ThePopStuff) has an engagement rate of 0.046%, based on the median interactions across 15 original posts from the last 30 days against 2,855,922 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.046%, Pop Stuff sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ThePopStuff have real engagement?
- Its engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ThePopStuff post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.5 posts per day across the measured window.