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Pop Stuff engagement report

@ThePopStuff - 2.9M followers on X

Measured over 15 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.046%
of 2.9M followers
Per impression
1.45%
91K views on a typical post
Reach
3.18%
of its followers see a post
Typical post
1.3K
interactions (median)
Saved
0.09%
82 bookmarks on a typical post
Posting rate
0.5/day
active 40% of days
Peak time
19:00 UTC
Wednesday

A typical post picks up 1.3K interactions against 2.9M followers, an engagement rate of 0.046%. Measured over 15 original posts, its engagement rate beats 79% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 91K times each, and 1.45% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 159K interactions, about 120x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Pop Stuff's engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.046%, Pop Stuff sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 17, 2026120x their median

    Rihanna (114M) currently has more monthly listeners than Chris Brown and BTS combined (94.7M), despite her last album being released 10 years ago. https://t.co/DgqzHQmB3A

    142K16K3127631.8M viewsView on X
  • Jul 13, 20269.9x their median

    For the first time in 10 years, Rihanna and Beyoncé performed on the same stage. https://t.co/SXEyXiX18R

    12K9844646176K viewsView on X
  • Aug 20, 20263.7x their median

    Best-selling digital female artists right now: https://t.co/686C61hpWl

    4.2K51012288151K viewsView on X
  • Aug 12, 20263.6x their median

    One-hit wonder, Tyla reposted the shady Pitchfork article that alluded to her being Rihanna’s replacement. She reposted it right after her album left the Billboard 200 after charting for just one week. https://t.co/shOkOATzj3

    3.9K3641692301.5M viewsView on X
  • Jul 15, 20263.3x their median

    Musicians with the most Wikipedia Translations in HISTORY: https://t.co/VyI11Xp76z

    3.8K4533340101K viewsView on X
  • Jul 23, 20262.7x their median

    Most-streamed songs from each decade on Spotify yesterday: https://t.co/dpu1bz4eFq

    3.3K268131186K viewsView on X
  • Aug 12, 20262.6x their median

    “A*POP” by Tyla has officially left the Billboard 200 after charting for just one week, making it the biggest flop of 2026 —For composition, the artist (Rihanna) she’s supposedly replacing currently has two albums in the Top 100, despite her last album was released 10 years ago. https://t.co/Ecchfyao9R

    2.9K3168281107K viewsView on X
  • Aug 13, 20262.5x their median

    Female Artists with the Most #1 Singles WORLDWIDE as of 2026: https://t.co/WplcZlvdnO

    2.8K3357034113K viewsView on X
  • Aug 26, 20262.1x their median

    Best-selling digital female artists right now: https://t.co/SqTCdcbMht

    2.5K235583089K viewsView on X
  • Aug 10, 20262.0x their median

    “Dai Dai” by Shakira and Bruna Boy is officially the BIGGEST song of the year globally. https://t.co/PTZh5dBPU5

    2.3K26828791K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.3K interactions against 2.9M followers, an engagement rate of 0.046%. Measured over 15 original posts, its engagement rate beats 79% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 91K times each, and 1.45% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 159K interactions, about 120x its own typical post.

What is Pop Stuff's engagement rate on X?
Pop Stuff (@ThePopStuff) has an engagement rate of 0.046%, based on the median interactions across 15 original posts from the last 30 days against 2,855,922 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Pop Stuff sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ThePopStuff have real engagement?
Its engagement rate beats 79% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ThePopStuff post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.5 posts per day across the measured window.

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