The Rabbit Hole engagement report
@TheRabbitHole - 1.1M followers on X
Measured over 58 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 590 interactions against 1.1M followers, an engagement rate of 0.053%. Measured over 58 original posts, its engagement rate beats 62% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 1.66% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 58 posts sampled, 64% carry an image or video and 24% are part of a thread. The account's strongest tracked post pulled 255K interactions, about 432x its own typical post.
Measured over 58 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
The Rabbit Hole's engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.053%, The Rabbit Hole sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 31, 2026432x their median
Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!
- Aug 29, 202676x their median
Narrative: "Men are being radicalized" Reality: Actually, it's the women… https://t.co/NkPbGEiBWT
- Aug 27, 202617x their median
America’s schools have been ideologically captured and it scares the shit out of me
- Aug 23, 20269.3x their median
Hmm.. https://t.co/ssmbTH7X3U
- Aug 29, 20268.5x their median
Socialists tend to be rich kids jealous of richer kids.
- Aug 29, 20267.4x their median
“The Woke mind virus is when you stop caring about people's skills and integrity and you start focusing instead on gender and race.” — Elon Musk https://t.co/GaMJoTKb3U
- Aug 31, 20267.3x their median
Deport her. https://t.co/G5AUtuwD0C
- Aug 30, 20266.4x their median
What do you call racism against Blacks? —> Racism. What do you call racism against Whites? —> DEI.
- Aug 25, 20266.1x their median
This quote basically sums up socialism in one sentence. You can promise free everything, government-run everything and endless benefits, but eventually somebody has to produce it and somebody has to pay for it. Economics doesn’t disappear just because the promises sound good. https://t.co/r9UGClFvJh
- Aug 25, 20265.7x their median
Ayn Rand on bureaucracy and business https://t.co/z8UkuM7Iv4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 590 interactions against 1.1M followers, an engagement rate of 0.053%. Measured over 58 original posts, its engagement rate beats 62% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 1.66% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 58 posts sampled, 64% carry an image or video and 24% are part of a thread. The account's strongest tracked post pulled 255K interactions, about 432x its own typical post.
- What is The Rabbit Hole's engagement rate on X?
- The Rabbit Hole (@TheRabbitHole) has an engagement rate of 0.053%, based on the median interactions across 58 original posts from the last 30 days against 1,108,139 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.053%, The Rabbit Hole sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheRabbitHole have real engagement?
- Its engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheRabbitHole post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 5.53 posts per day across the measured window.