Rick Wilson engagement report
@TheRickWilson - 1.6M followers on X
Measured over 161 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 1.3K interactions against 1.6M followers, an engagement rate of 0.077%. Posts are seen about 80K times each, and 1.57% of those impressions turn into an interaction. That is about 4.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 161 posts sampled, 55% carry an image or video and 32% link out. The account's strongest tracked post pulled 99K interactions, about 79x its own typical post. Recurring topics include #flapol, #epsteinfiles, #fl13.
Measured over 161 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #flapol, #epsteinfiles, #fl13.
Where this sits in the catalog
At 0.077%, Rick Wilson sits above the 25th percentile of the 217,745 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.704% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 55% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 32% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 55% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 32% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 202679x their median
Today we officially designated the Muslim Brotherhood, CAIR and Antifa as terrorist organizations per the anti-sharia law signed earlier this year. https://t.co/qIZRIFa7au
- Oct 22, 202673x their median
Whoever did this… 10/10 no notes 🤣 https://t.co/YWKFcA0HyM
- Oct 14, 202659x their median
https://t.co/0aSbRwSwRw
- Sep 30, 202652x their median
Never before had a Department of Justice charged a presidential candidate with a crime during an election. It was a disgusting abuse of power Jack Smith should be in jail https://t.co/M40qV4PmMN
- Jan 12, 201948x their median
October 19th, 2016 https://t.co/QvmLUklSc1
- Sep 29, 202640x their median
🤡 Eric Schmitt beclowns himself during Jack Smith hearing 🤡 Schmitt concocted an elaborate conspiracy theory that Smith traveled to Atlanta to go to a Hawks game and collude with Fani Willis, and briefly displayed his "evidence" on a poster board before accusing Smith of perjury. There's just one problem -- Schmitt's facts were totally wrong. Smith was actually in Maryland at a Hawkeyes (not a Hawks) game and never met Willis. As Klobuchar told him, "You have your teams wrong." Here's the whole deeply embarrassing sequence:
- Oct 24, 202638x their median
Elon Musk claims that Ukraine allegedly violated Starlink's terms of use and used the system on combat drones. As someone who was inside the process at the Ministry of Defense, I can say with certainty that this is not true. In February of this year, whitelists were introduced. Stationary terminals could be registered by both military personnel and civilians. But for any satellite terminal to work while on the move, it had to be added to a special list and connected to the military Starshield system. Otherwise, no satellite communication terminals in Ukraine would work. In other words, using civilian Starlink for drone missions was technically impossible. All drone missions that required satellite communication could only be carried out using Starshield. We are very grateful to the United States and SpaceX for access to critically important satellite communications. Ukraine did not violate the terms of use.
- Oct 13, 202637x their median
this is an SNL cold open come to life. she can barely read https://t.co/kQSa28AOFP
- Oct 10, 202636x their median
When all this is over, @realDonaldTrump will be remembered as the greatest traitor to America in its history. Children in school will learn of his treachery as a warning to future generations. People will spit on the ground when they hear his name. His works will be torn down, one and all.
- Aug 17, 202635x their median
JUST IN: 🇺🇸 Halloween reportedly being promoted as "De-Flock America" night against Flock surveillance cameras. https://t.co/RefekC0EQS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.3K interactions against 1.6M followers, an engagement rate of 0.077%. Posts are seen about 80K times each, and 1.57% of those impressions turn into an interaction. That is about 4.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 34.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Thursday is the busiest day of the week. Of the 161 posts sampled, 55% carry an image or video and 32% link out. The account's strongest tracked post pulled 99K interactions, about 79x its own typical post. Recurring topics include #flapol, #epsteinfiles, #fl13.
- What is Rick Wilson's engagement rate on X?
- Rick Wilson (@TheRickWilson) has an engagement rate of 0.077%, based on the median interactions across 161 original posts from the last 30 days against 1,638,580 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.077%, Rick Wilson sits above the 25th percentile of the 217,745 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheRickWilson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TheRickWilson post?
- Most posts go out around 12:00 UTC, and Thursday is its busiest day, at roughly 34.63 posts per day across the measured window.