The Root engagement report
@TheRoot - 536K followers on X
Measured over 43 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 47 interactions against 536K followers, an engagement rate of 0.009%. Measured over 43 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.4K times each, and 1.38% of those impressions turn into an interaction. That is about 0.637% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 26% are part of a thread. The account's strongest tracked post pulled 1.0K interactions, about 21x its own typical post.
Measured over 43 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
The Root's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, The Root sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jul 29, 202621x their median
Writer and former Black Panther leader Mumia Abu-Jamal — who has been a political prisoner in Pennsylvania for nearly 45 years — is now seeking UN intervention. On Tuesday, the 72-year-old filed a petition with the UN Human Rights Council’s Working Group on Arbitrary Detention. https://t.co/0BQavV28ux
- Jul 29, 20265.6x their median
Community organizer Auon’tai M. Anderson appeared before the Aurora City Council again to call them out about the lack of action regarding the deaths of Black men in the city. Without cursing he did not hold back on his opinions of the council members. Take a listen. https://t.co/1ZC5Ci7XZm
- Jul 28, 20264.1x their median
An 11-year-old Florida boy is proving that kindness can change lives. For the past two years, Nehemiah Turner has volunteered with the Jacksonville Humane Society’s Pawsitive Reading program, reading to shelter animals to calm and comfort them while they wait to be adopted. https://t.co/sd0I4LvhEY
- Jul 29, 20263.8x their median
YouTuber and children’s advocate Ms. Rachel weighed in on Nolan Wells, saying the 18-year-old’s family deserves justice. She then wrote, “We know the investigation and everything that followed would have been different if Nolan Wells were white and his friends were Black.” https://t.co/bRqgQUoMCD
- Jul 30, 20263.7x their median
.@NYCMayor Zohran Mamdani says New York City can’t ignore its role in the legacy of slavery. In an exclusive interview with The Root, @CharlesMBlow asked whether Mamdani would support cash reparations if New York City’s reparations commission ultimately recommends them. https://t.co/9MJhdJe1vz
- Jul 28, 20262.7x their median
“Black New Yorkers have borne the brunt of this crisis,” @NYCMayor Zohran Mamdani told The Root in an exclusive interview. Speaking with @CharlesMBlow, Mamdani said New York has lost over 200k Black residents over the past decades, calling it a “reversal of the Great Migration.” https://t.co/VoSjdHiLyH
- Jul 31, 20262.3x their median
.@RepJasmine (D-TX) says the challenges facing Black communities aren’t isolated incidents, but they’re connected by systems that too often fail to deliver equal justice, opportunity, and accountability. 🎥 Watch her remarks at the National Urban League on July 30. https://t.co/CHQAVTuImz
- Jul 29, 20262.1x their median
11-year-old Nehemiah Turner has volunteered with the Jacksonville Humane Society’s Pawsitive Reading program, reading to shelter animals to help calm and comfort them while they wait to be adopted. Now, he’s become the first child in the program to reach 100 hours of reading. https://t.co/ooqI5pSHkd
- Aug 1, 20262.1x their median
Former Green Bay Packers legend Ahman Green has revealed that he was diagnosed with early-onset Parkinson’s disease last year. https://t.co/KmqKQvzuzg
- Jul 31, 20261.9x their median
Cynthia Erivo is stepping into the role of a legend 🎤 The Oscar-nominated actor and Grammy, Emmy, and Tony winner has been cast as Miriam Makeba in “The Road Home,” an upcoming film exploring the artists and friendships that helped shape Paul Simon’s landmark “Graceland” album. https://t.co/tyRf1QYCoo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 47 interactions against 536K followers, an engagement rate of 0.009%. Measured over 43 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.4K times each, and 1.38% of those impressions turn into an interaction. That is about 0.637% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 26% are part of a thread. The account's strongest tracked post pulled 1.0K interactions, about 21x its own typical post.
- What is The Root's engagement rate on X?
- The Root (@TheRoot) has an engagement rate of 0.009%, based on the median interactions across 43 original posts from the last 30 days against 535,829 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, The Root sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheRoot have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheRoot post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 2.37 posts per day across the measured window.