TheShadeRoom engagement report
@TheShadeRoom - 954K followers on X
Measured over 93 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 35 interactions against 954K followers, an engagement rate of 0.004%. Measured over 93 original posts, its engagement rate beats 23% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.122% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 93 posts sampled, 99% carry an image or video and 87% link out. The account's strongest tracked post pulled 7.5K interactions, about 214x its own typical post. Recurring topics include #rs, #tsrstaffas, #steppingintotheshaderoom.
Measured over 93 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #rs, #tsrstaffas, #steppingintotheshaderoom.
Compared with accounts its own size
TheShadeRoom's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, TheShadeRoom sits above the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 15, 2026214x their median
Keri Hilson played a hilarious round of "Shoot Your Shot"—and let’s just say most of your favorite male celebs got shut DOWN! 😭 #SteppingIntoTheShadeRoom // https://t.co/l8DnSQ2r11 https://t.co/z3BSCcEkbB
- Aug 25, 2026181x their median
G Herbo shows support for Lil Durk outside of the federal courthouse https://t.co/cOFuV4kLBx
- Aug 21, 202690x their median
Hayden Panettiere would have turned 37 years old today. ❤️🩹🙏🏾 (📸: @gettyimages) ✍🏾: #TSRStaffLG https://t.co/d4hPdb1Oi7
- Aug 23, 202682x their median
ASAP Rocky was photographed in daddy duty mode last night in New York 🥹💗! (📸: @gettyimages) ✍🏾: #TSRStaffST https://t.co/F5WANnVX1X
- Aug 15, 202663x their median
Lauren London wishes Nipsey Hussle a Happy Heavenly Birthday! 🎉 He would have turned 41 today. 🙏🏾 (📸: @gettyimages) ✍🏾: #TSRStaffLG https://t.co/6qFOnr2Kfg
- Aug 16, 202649x their median
Congratulations! Jordyn Woods and Karl Anthony Towns officially tie the knot in a beautiful venue with a star-studded guest list 😍! (Swipe) (📸/🎥: backgrid) ✍🏾: #TSRStaffST https://t.co/TGnjOwH5GO
- Aug 26, 202641x their median
“This decision was made on speculative opinion, not evidence.” – Sidney Starr’s family speaks out after her bond was denied in a Fulton County court. #TSRInvestigates has the latest from inside the courtroom. // WATCH: https://t.co/3rMO56mifx https://t.co/37DVpMEFgH
- Aug 12, 202630x their median
Keri Hilson has some advice for the music girlies dating athletes 👀 During a new sit-down on #SteppingIntoTheShadeRoom, Keri broke down what she calls “the underworld” of dating in the sports world. Watch: https://t.co/l8DnSQ2r11 https://t.co/NHZ3DsDSyD
- Aug 17, 202616x their median
Roommates, we are saddened to report the passing of Hayden Panettiere. According to ‘TMZ’, sources with direct knowledge confirmed that Hayden passed away earlier on Sunday at age 36. It was reported that she and her on-again, off-again boyfriend, Brian Hickerson, flew from Los Angeles to the South on Saturday. Brian's family has been informed, and sources say it is a "sad situation." ______________________________ In a statement to ‘ABC News’, her representative said, "It is with profound sadness that we share the tragic passing of our beloved Hayden. She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her and to the millions who watched her onscreen." Let’s keep her loved ones in our prayers at this time.🙏🏾📸:@gettyimages✍🏾:#TSRStaffJR
- Aug 16, 202614x their median
Married in 5! 😍💍👏 Karl-Anthony Towns & Jordyn Woods are officially husband and wife. Wedding PHOTOS & DETAILS HERE: https://t.co/m0Yn2zM4vq https://t.co/9ZKaMbowt5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 35 interactions against 954K followers, an engagement rate of 0.004%. Measured over 93 original posts, its engagement rate beats 23% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.122% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 93 posts sampled, 99% carry an image or video and 87% link out. The account's strongest tracked post pulled 7.5K interactions, about 214x its own typical post. Recurring topics include #rs, #tsrstaffas, #steppingintotheshaderoom.
- What is TheShadeRoom's engagement rate on X?
- TheShadeRoom (@TheShadeRoom) has an engagement rate of 0.004%, based on the median interactions across 93 original posts from the last 30 days against 954,345 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, TheShadeRoom sits above the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheShadeRoom have real engagement?
- Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheShadeRoom post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 3.23 posts per day across the measured window.