Tiffany & Co. engagement report
@TiffanyAndCo - 1.8M followers on X
Measured over 23 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 420 interactions against 1.8M followers, an engagement rate of 0.023%. Measured over 23 original posts, its engagement rate beats 59% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.74% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 2.3K interactions, about 5.4x its own typical post. Recurring topics include #tiffanyandco, #elsaperetti, #tiffanywatches.
Measured over 23 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #tiffanyandco, #elsaperetti, #tiffanywatches.
Compared with accounts its own size
Tiffany & Co.'s engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Tiffany & Co. sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Jul 1, 20265.4x their median
House ambassadors Anne Curtis and Win Metawin celebrate the opening of the reimagined Tiffany & Co. Singapore flagship store at ION Orchard. An extraordinary space where craft, creativity and heritage come together, the opening marks a new chapter in Tiffany & Co.’s long-standing connection with Singapore. #TiffanyAndCo
- Jul 1, 20263.1x their median
House ambassadors and friends of the House gather to celebrate the unveiling of our new flagship, Tiffany & Co. Singapore at ION Orchard—an extraordinary destination for artistry, inventiveness and craft in the heart of the Garden City. #TiffanyAndCo https://t.co/T0EkR2mOJL
- Aug 7, 20261.6x their median
Once a year, Tiffany & Co. unveils an unparalleled work of artistry: the Legendary Bird. Each creation begins with an extraordinary gemstone that is transformed by the imagination and savoir faire of our high jewelry atelier. The 2026 Legendary Bird, a one-of-a-kind creation, features an oval unenhanced sapphire of over 38 carats from Madagascar. Conceived by Nathalie Verdeille, Chief Artistic Officer, this remarkable piece pays homage to Tiffany’s enduring legacy of visionary design, bringing together a harmony of black opal doublets, pearls, mother-of-pearl, diamonds and rubies. #TiffanyAndCo #TiffanyHighJewelry Discover more: https://t.co/P1DXREwCAE
- Jul 16, 2026
Reflective of the changing seasons, four extraordinary Bird on a Rock brooches tell a story of nature through exceptional gemstones. Created exclusively for the first anniversary of Tiffany Ginza, each one-of-a-kind design transforms Jean Schlumberger’s iconic motif into a celebration of Japan’s four seasons. Each is a testament to the House’s legacy of artistry, imagination and craftsmanship and it’s enduring relationship with Japan. #TiffanyAndCo Discover more: https://t.co/Vall2U1Krj
- Aug 22, 2026
A celebration of meaningful milestones and love’s nurturing forces, the Sixteen Stone by Tiffany solitaire diamond ring evolves the iconic band first introduced in 1959 by Jean Schlumberger, drawing inspiration from his early solitaire ring sketches in an expression of the House’s enduring design legacy. #TiffanyAndCo
- Aug 10, 2026
In the Palm chapter of Blue Book 2026: Hidden Garden, unenhanced rubies glow with exceptional intensity. Their vibrant red hue is illuminated by the brilliance of the sculpted diamond palm fronds that unfurl in graceful motion. Modeled to evoke the effortless movement of nature, the necklace and brooch boast a collective 22 oval unenhanced rubies totaling over 13 carats and diamonds of over 46 total carats. #TiffanyAndCo #TiffanyBlueBook #TiffanyHighJewelry
- Aug 14, 2026
Chief Artistic Officer Nathalie Verdeille celebrates nature’s ingenuity in the Bee chapter of Blue Book 2026: Hidden Garden. Inspired by Jean Schlumberger’s Two Bees ring, Nathalie showcases a mesmerizing oval diamond of over 10 carats surrounded by a geometric arrangement of 90 round brilliant and four marquise diamonds that form two hidden bees on either side of the center stone. Set in platinum and 18k gold, the design draws on the architectural beauty of the honeycomb, transforming the hive into a remarkable high jewelry setting. #TiffanyAndCo #TiffanyBlueBook #TiffanyHighJewelry
- Aug 19, 2026
A symbol of love’s enduring ties, Knot by Tiffany combines 18k gold twists with hand-set pavé diamonds. Inspired by an archival bow crafted in 1889, Knot is an echo of love’s meaningful connections. #TiffanyAndCo https://t.co/4HvTORs6rx
- Aug 8, 2026
Each year, Tiffany & Co. creates the Legendary Bird as an extraordinary expression of artistry and imagination. Beginning with a remarkable gemstone, the House’s high jewelry artisans transform nature’s rarest treasures into works of art. This year’s Legendary Bird evolves the Bird on a Rock, first introduced in 1965, into a one-of-a-kind high jewelry masterpiece, centered around an exceptional unenhanced Madagascar sapphire of over 38 carats. The intricately designed creatures are crafted with mother-of-pearl, diamonds, pearls and rubies. Framed by black opal doublets, it is a study in contrast, depth and light. #TiffanyAndCo #TiffanyHighJewelry
- Jul 7, 2026
The House’s iconic Sixteen Stone by Tiffany ring has been reimagined with a striking center diamond nestled in a unique basket of X-shaped prongs, an original design—directly inspired by Jean Schlumberger’s early sketches—that echoes the collection’s signature cross-stitch. Crafted in platinum and 18k gold with round brilliant diamonds, the solitaire diamond ring unites artistry and engineering, embodying Tiffany & Co.’s long-standing commitment to precision, craft and creativity. #TiffanyAndCo Discover more: https://t.co/m9Jq4T78WR
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 420 interactions against 1.8M followers, an engagement rate of 0.023%. Measured over 23 original posts, its engagement rate beats 59% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.74% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 2.3K interactions, about 5.4x its own typical post. Recurring topics include #tiffanyandco, #elsaperetti, #tiffanywatches.
- What is Tiffany & Co.'s engagement rate on X?
- Tiffany & Co. (@TiffanyAndCo) has an engagement rate of 0.023%, based on the median interactions across 23 original posts from the last 30 days against 1,845,290 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Tiffany & Co. sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TiffanyAndCo have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TiffanyAndCo post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.77 posts per day across the measured window.