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Tom Cruise engagement report

@TomCruise - 6.4M followers on X

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.12%
of 6.4M followers
Per impression
3.04%
254K views on a typical post
Reach
3.95%
of its followers see a post
Typical post
7.7K
interactions (median)
Saved
0.175%
444 bookmarks on a typical post
Posting rate
0.1/day
active 7% of days
Peak time
13:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7.7K interactions against 6.4M followers, an engagement rate of 0.12%. Posts are seen about 254K times each, and 3.04% of those impressions turn into an interaction. That is about 3.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 229K interactions, about 30x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.12%, Tom Cruise sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 29, 202530x their median

    Over 30 years ago, I began the journey of producing my first film, Mission: Impossible. Since then, these eight films have taken me on the adventure of a lifetime. 1/20 https://t.co/n0m5XOIb34

    205K20K2.6K1.5K12M viewsView on X
  • May 27, 2025117x their median

    https://t.co/zkf0sr7zuI

    154K13K3.3K1.4K6.5M viewsView on X
  • May 21, 202586x their median

    No margin for error. https://t.co/ufztxd9r05

    114K9.6K1.6K1.3K5.8M viewsView on X
  • Jun 23, 202616x their median

    For the last 46 years, it has been my privilege to work alongside countless talented artists and crews to create these characters, stories, and films for you all. I'm looking forward to seeing you at the movies! DIGGER. Only in theaters this October. https://t.co/pgQMYwhUci

    107K12K2.8K2.8K15M viewsView on X
  • Jun 5, 202516x their median

    Light the fuse. https://t.co/X1i1w70VOX

    107K12K1.6K4.7K36M viewsView on X
  • Jul 16, 202615x their median

    Wow! To Chris, Emma, and ALL of your brilliant cast and crew. Thank you for an amazing night in a movie theater. I can’t wait to see it again! https://t.co/e4GgJP8p6A

    103K8.5K1.5K1.2K3.7M viewsView on X
  • Jun 23, 202513x their median

    Great night at the movies with my friends!! You guys crushed it!! https://t.co/cWyTfAYCca

    94K6.5K1.3K7454.4M viewsView on X
  • Apr 20, 202612x their median

    Two films. One big screen. Back in theaters, May 13th, for one week only. https://t.co/BGrAuivLlj

    83K8.3K1.7K1.9K4.6M viewsView on X
  • Jun 27, 202511x their median

    I always love the fun and adrenaline of a racing film. Today marks two racing milestones for my friend Jerry Bruckheimer, the release of F1 and the 35 year anniversary to the day of our collaboration with the great Tony Scott on Days of Thunder. 1/7 https://t.co/Grrk3pEoZo

    79K5.5K1.2K5932.9M viewsView on X
  • May 13, 202610x their median

    I’m excited to celebrate 40 years of Top Gun with you all. It’s so much fun to see these two films back on the big screen! 1/2 https://t.co/nVNrMp5tBY

    72K7.4K1.5K4001.7M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7.7K interactions against 6.4M followers, an engagement rate of 0.12%. Posts are seen about 254K times each, and 3.04% of those impressions turn into an interaction. That is about 3.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 229K interactions, about 30x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Tom Cruise's engagement rate on X?
Tom Cruise (@TomCruise) has an engagement rate of 0.12%, based on the median interactions across 2 original posts from the last 30 days against 6,429,713 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.12%, Tom Cruise sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TomCruise have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TomCruise post?
Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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