Tony Robbins engagement report
@TonyRobbins - 3.2M followers on X
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 968 interactions against 3.2M followers, an engagement rate of 0.03%. Measured over 14 original posts, its engagement rate beats 65% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 85K times each, and 1.13% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 18K interactions, about 19x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #businessmastery.
Compared with accounts its own size
Tony Robbins's engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.03%, Tony Robbins sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Jun 6, 202619x their median
Reminder: class is in session. It's called LIFE. Don’t waste a minute. — from Saint-Tropez, with love https://t.co/rcfnIEKjTl
- May 13, 202615x their median
Watch a team of humanoid robots running a full 8-hr shift at human performance levels. This is fully autonomous running Helix-02 https://t.co/bIgpYuaYCj
- Aug 4, 20262.5x their median
Happy Birthday to my wife, my Sage. 💘 After 27 years together, I’m still in awe of this woman! Forever grateful to God for guiding us together. Please join me in giving thanks for the one and only, Sage Robbins. https://t.co/yqg3LaB719
- May 21, 20262.3x their median
Today I'm excited to share that Hark has raised $700M at a $6B valuation When I use these AI models today, they feel basic. They should be able to listen and talk naturally, understand vision, retain persistent memory, and become deeply personalized over time. They should be able to see the world, interact with it, and take action To build that future, the capital we raised today will be used to: → scale our GPU infrastructure → accelerate future AI model development → grow the Hark team from ~70 to 200 engineers → design and build the next generation of AI hardware The Series A round was led by Parkway Venture Capital with participation from NVIDIA, Align Ventures, AMD Ventures, ARK Invest, Brookfield, Greycroft, Intel Capital, Prime Movers Lab, Qualcomm Ventures, Salesforce Ventures, and Tamarack Global At Hark, we are building the most advanced personal intelligence in the world. Intelligence that begins to think like you and sometimes, ahead of you to offload your mental workload
- Aug 14, 20261.9x their median
Winners take imperfect action while others stay stuck perfecting the plan. Action is the most important key to any success. https://t.co/lKsMCmcVLy
- Aug 28, 20261.7x their median
Relationships are where you go to GIVE, not get. ❤️ https://t.co/0quH1mdApv
- May 26, 20261.7x their median
I wrote AWAKEN THE GIANT WITHIN for one reason: to be a wake-up call for anyone who knows, deep down, that they are capable of so much more. 35 years later, that mission hasn't changed. Every insight, every tool, every strategy in this book comes from lived experience. From my own journey of transformation in my early twenties, and from four decades of working side by side with over 100 million people across 193 countries. Presidents. CEOs. World champions. And everyday people who simply decided they were done settling. What I couldn't have known when I first wrote it is that decades later, people would still be stopping me to say it changed their life! That they passed their well-loved copies to their kids, that their kids passed it to theirs. That they've read it five times, and with each read discover something new. Today, I'm beyond grateful to share this fully updated 35th Anniversary Edition of Awaken the Giant Within — renewed for a new generation, and carrying the same truth it always has: The giant you've been waiting for? It's already inside you. This book is a blueprint for your mind, your emotions, your finances, your relationships — it's your map to creating an extraordinary life on YOUR terms. I’d like to send it to you for FREE — just cover the shipping and we’ll mail your copy: https://t.co/5ca79JWLZN
- Aug 13, 20261.7x their median
In business and in life, our faith gets tested constantly. But we get better at it. Once we've solved enough big problems, we stop needing to know how. We just know we'll find a way. https://t.co/vF37H6XrzP
- Apr 24, 2026
What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are. https://t.co/xJsWo2BcHJ
- Aug 20, 2026
We raised a record $9 MILLION in 32 minutes. That's 18,055 children who will be saved from human trafficking!! 🙏 https://t.co/ggKYOo44Pf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 968 interactions against 3.2M followers, an engagement rate of 0.03%. Measured over 14 original posts, its engagement rate beats 65% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 85K times each, and 1.13% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 18K interactions, about 19x its own typical post.
- What is Tony Robbins's engagement rate on X?
- Tony Robbins (@TonyRobbins) has an engagement rate of 0.03%, based on the median interactions across 14 original posts from the last 30 days against 3,171,668 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.03%, Tony Robbins sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TonyRobbins have real engagement?
- Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TonyRobbins post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 0.7 posts per day across the measured window.