Travel Weekly engagement report
@TravelWeeklyUS - 1.4M followers on X
Measured over 89 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 4 interactions against 1.4M followers, an engagement rate of 0%. Measured over 89 original posts, its engagement rate beats 5% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.3K times each, and 0.043% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 89 posts sampled, 100% link out. The account's strongest tracked post pulled 28 interactions, about 7.0x its own typical post.
Measured over 89 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Travel Weekly's engagement rate beats 5% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Travel Weekly sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 20, 20267.0x their median
MSC Cruises makes changes for winter 2027-28 https://t.co/jA7DFrDjno
- Aug 24, 20265.5x their median
Travel advisors applaud limit on Douro cruise ships https://t.co/9rjHCaUMiZ
- Aug 21, 20265.5x their median
Aussie operator APT targets North American advisors https://t.co/PSqSlARdYI
- Aug 16, 20264.5x their median
The Imperial Hotel, Kyoto keeps Japan's history alive https://t.co/F6E85hsLUu
- Aug 21, 20264.0x their median
Your website cookies questions answered https://t.co/FGmxCwaoE7
- Aug 18, 20263.8x their median
Baoase Luxury Resort to expand, rebrands as Baoase Curacao https://t.co/mbtHKNZgPI
- Aug 23, 20263.5x their median
Explora shifts cruises away from the Middle East https://t.co/jxjnrJdoFm
- Aug 22, 20263.5x their median
Driveway to heaven https://t.co/Kq9Y1AwymY
- Aug 20, 20263.3x their median
Abercrombie & Kent unveils private jet tour to every continent https://t.co/y1FItrCfhp
- Aug 19, 20263.3x their median
Viking reports $2.1 billion in revenue for Q2 https://t.co/GBYyMmxP79
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 1.4M followers, an engagement rate of 0%. Measured over 89 original posts, its engagement rate beats 5% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.3K times each, and 0.043% of those impressions turn into an interaction. That is about 0.657% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 89 posts sampled, 100% link out. The account's strongest tracked post pulled 28 interactions, about 7.0x its own typical post.
- What is Travel Weekly's engagement rate on X?
- Travel Weekly (@TravelWeeklyUS) has an engagement rate of 0%, based on the median interactions across 89 original posts from the last 30 days against 1,413,026 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Travel Weekly sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TravelWeeklyUS have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TravelWeeklyUS post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 2.97 posts per day across the measured window.