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UCC上島珈琲☕️ engagement report

@UCC_COFFEE - 404K followers on X

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 404K followers
Per impression
0.044%
16K views on a typical post
Reach
3.90%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.6/day
active 63% of days
Peak time
02:00 UTC
Wednesday

A typical post picks up 7 interactions against 404K followers, an engagement rate of 0.002%. Measured over 32 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.044% of those impressions turn into an interaction. That is about 3.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 12K interactions, about 1712x its own typical post. Recurring topics include #uccのおいしい事実, #毎日ucc, #ucc.

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #uccのおいしい事実, #毎日ucc, #ucc.

Compared with accounts its own size

UCC上島珈琲☕️'s engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, UCC上島珈琲☕️ sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 17, 20261712x their median

    連休明け、頑張るあなたを応援📢 UCCと仕事はじめ キャンペーン開催🚩☕️ ﹋﹋V﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋ 長いお休みのあと、「仕事・日常モードに気持ちを切り替えるためのスイッチ」を教えてください! 抽選で【30名さま】に、『UCC TOTONOU by BLACK無糖 PET500㎖』1ケース(24本入り)をプレゼント🎁 ▼参加方法 ① @UCC_COFFEEをフォロー ② あなたの仕事・日常モードに気持ちを切り替えるためのスイッチを ハッシュタグ「UCCと仕事はじめ」をつけて【引用リポスト】! 💡みんなの投稿例: ・「コーヒーを飲みながら、PCのメール整理!💻」 ・「家族を全員送り出したあと、静かな部屋で朝の一杯を楽しむのがいつものルーティン✨」 ・「車に乗り込んでボトルコーヒーをホルダーにセット!コーヒーは必ず持って行きます🚙」 たくさんのご応募お待ちしております!

    3.2K3.1K3325.3K3.7M viewsView on X
  • Aug 10, 20261255x their median

    / #UCCカフェスマイル号見つけた フォロー&引用リポストキャンペーン開催🎊 \ UCC Cold Brew BLACK/LATTE PET500ml 2本セットが 抽選で10名さまに当たる🎁 応募締切:8月31日(月)23:59まで https://t.co/XJujzts1ej

    2.3K3.3K1233.0K178K viewsView on X
  • Jul 27, 202643x their median

    / 📢UCC公式Instagramでキャンペーンスタート! \ 大好評のフォトコンテスト #夏のUCC杯 (カップ)開催🎊 今回は大阪の人気洋菓子店「太陽ノ塔洋菓子店」さんとコラボ❣ Instagramアカウントをフォロー&写真を投稿していただいた方の中から 抽選で100名さまにアイスコーヒーとフルーツゼリーのセットをプレゼント! 詳細は:👇をチェック☕ https://t.co/eaxtqTPgqr

    1481521372K viewsView on X
  • Jun 1, 202630x their median

    ⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫ 📢BLACK無糖 キャンペーンスタート!📢 ⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫⚫ 対象商品に貼付されているシールの二次元コードを読み込んでご応募いただくと、抽選で10,000名様に賞品が当たるキャンペーン実施中!🎉 ✅その場で当たる1ポイントコース ✅ポイント貯めて応募する10ポイント・30ポイントコース がありますので、ぜひチェックしてくださいね🙌 たくさんのご応募お待ちしています✨ 詳しくはこちら👇 https://t.co/sGgnXIIjRA

    115890455K viewsView on X
  • Aug 31, 20267.6x their median

    コーヒーの、パートナーを探して🩵 グミッツェル × GOLD SPECIAL PREMIUM ✦┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈✦ UCCのWEBメディア「UCC COFFEE MAGAZINE」では、様々なスイーツやフードとコーヒーのマリアージュをご紹介しています📖 今回は @hitotubukanro さんの「グミッツェル」🥨 表面カリカリ、中身モチモチで、他にはない独特の食感を楽しめる唯一無二のお菓子「グミッツェル」には、どんなコーヒーが合うのでしょうか…✨ ぜひ記事をチェックしてくださいね🩷🧡💛💚🩵💜 https://t.co/qMa7OZLrhm

    4012016.4K viewsView on X
  • Aug 13, 20263.9x their median

    UCCの「トトノウ」☕ BMI高めじゃないけど、なんか効果あったらいいなぁ https://t.co/2999WnXbCz

    2600116K viewsView on X
  • Aug 26, 20263.6x their median

    飲むーんだったらUCC ♪ このメロディわかる人🙋‍♀️ 多分昭和生まれ💿 https://t.co/6Pj7XAmOdk

    1905116K viewsView on X
  • Aug 19, 20263.3x their median

    今日はUCC博物館で珈琲の勉強して来ました! 奥が深いし歴史も深い!! https://t.co/ypXw4yHGOA

    2101117K viewsView on X
  • Aug 9, 20263.3x their median

    UCCの懐かしいラベルの缶コーヒーと共に会津田島駅から新栃木駅迄昭和を堪能したいと思います🚃😃💨 https://t.co/XlRDAlHLsU

    2001217K viewsView on X
  • Aug 19, 20263.1x their median

    昨夜は1日の最後に本当に暖かな気持ちにさせていただきました。 一期一会って言葉、好きデス。 スタンド使いがスタンド使いと引かれ合うように、感謝が感謝を呼ぶ。 この世でこんな尊い事があるでしょうか。 これは拙者にとって特別な缶コーヒー。 今日も絶対良い日になる。 https://t.co/8bISlqSlxZ

    2000217K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#uccのおいしい事実#毎日ucc#ucc#缶コーヒー#black無糖の日4周年キャンペーン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 404K followers, an engagement rate of 0.002%. Measured over 32 original posts, its engagement rate beats 7% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 16K times each, and 0.044% of those impressions turn into an interaction. That is about 3.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 12K interactions, about 1712x its own typical post. Recurring topics include #uccのおいしい事実, #毎日ucc, #ucc.

What is UCC上島珈琲☕️'s engagement rate on X?
UCC上島珈琲☕️ (@UCC_COFFEE) has an engagement rate of 0.002%, based on the median interactions across 32 original posts from the last 30 days against 404,175 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, UCC上島珈琲☕️ sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UCC_COFFEE have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UCC_COFFEE post?
Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 2.6 posts per day across the measured window.

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