UCC engagement report
@UCC_Official - 270K followers on X
Measured over 20 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 50 interactions against 270K followers, an engagement rate of 0.018%. Measured over 20 original posts, its engagement rate beats 31% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.3K times each, and 1.52% of those impressions turn into an interaction. That is about 1.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 1.0K interactions, about 20x its own typical post. Recurring topics include #connectedug2030, #digitaluganda, #ucusaf.
Measured over 20 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #connectedug2030, #digitaluganda, #ucusaf.
Compared with accounts its own size
UCC's engagement rate beats 31% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, UCC sits above the 10th percentile of the 218,281 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 594 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 202620x their median
PUBLIC NOTICE The Uganda Communications Commission (UCC) is inviting written comments from the public regarding the application for the transfer of licences from Capital FM (2015) Limited to Next Media Services Limited and Kin Kariisa. The proposed transaction would result in Next Media Services Limited and Kin Kariisa acquiring 100% ownership and control of Capital FM (2015) Limited, subject to UCC’s consideration and approval. Members of the public are invited to submit any comments regarding the application within 14 days from 14 September 2026. 📩 Comments should be addressed to @UCC_Official through legallicensing@ucc.co.ug. For full details, see the notice below. Link to website: https://t.co/mGDxWeHwxx #ConnectedUg2030 | @UCC_ED | @ConsumerUCC | @nextmediaug | @KKariisa
- Oct 20, 20264.5x their median
Unlicensed Public WiFi Hotspots Today, we met with members of the Kampala City Traders Association (@kacita_uganda) as part of ongoing efforts to address the operation of unlicensed public WiFi hotspots nationwide. The meeting follows earlier engagements with the group and public notices issued by the Commission on the matter. It also follows last week's press conference at which UCC, in collaboration with licensed Internet Service Providers (ISPs), operators and relevant government agencies, announced enforcement against illegal public WiFi service providers. At today's meeting, @UCC_ED announced the formation of a multi-stakeholder committee to examine possible licensing arrangements for WiFi hotspot resellers, with a view to identifying a lawful framework under which eligible operators can continue doing business. The ED also announced a registration exercise for all WiFi hotspot resellers to establish their number, locations, equipment types and other relevant operational details. The exercise will help the Commission better understand the nature and scale of the businesses and inform further regulatory engagement. Speaking on behalf of the WiFi hotspot providers, KACITA Chairperson Issa Ssekito requested a suspension of the enforcement deadline to allow time for consultations. He also appealed to UCC to guide the appropriate licence or regulatory arrangement through which they could bring their businesses into compliance. The enforcement measures and ongoing engagements are intended to ensure that all providers of public internet services operate within Uganda's established legal and regulatory framework and meet the required standards of accountability, service quality and reliability. #ConnectedUg2030 #DigitalUganda @MoICT_Ug @kasujja @UgandaMediaCent @Bbossa
- Sep 14, 20263.9x their median
PUBLIC NOTICE | LICENCE APPLICATION The Uganda Communications Commission (UCC) is seeking public comments on the licence application by Nexus Green Limited to provide telecom services on a national basis. Members of the public who may have information regarding the applicant’s eligibility are invited to submit their views or comments within 14 days from 14 September 2026. 📩 Comments should be addressed to the Executive Director, UCC, through legallicensing@ucc.co.ug. For full details, please refer to the notice : https://t.co/5Y2QWztABl #ConnectedUg2030 | @UCC_ED | @ConsumerUCC
- Oct 20, 20263.1x their median
Under Section 5 of the Uganda Communications Act, Cap. 103, we are mandated to monitor, inspect, license, supervise, control, and regulate communications services in Uganda. We urge the listed operators to settle their outstanding debts or reconcile their accounts with proof of payment within 14 days of this notice to avoid debt recovery proceedings. #ConnectedUg2030 #DigitalUganda @MoICT_Ug @azawedde @UCC_ED @Bbossa
- Sep 10, 20262.8x their median
PUBLIC NOTICE: APPLICATIONS FOR COMMUNICATIONS LICENCES The Uganda Communications Commission (UCC) has received applications for licences from three applicants seeking to provide communications services in Uganda. The applications cover radio broadcasting and equipment vending/installation services in Apac and Kampala. The Commission invites members of the public to submit any opinions or comments regarding the applicants’ eligibility for licensing within 14 days from 10 September 2026. 📩 Submit comments to: legallicensing@ucc.co.ug 📞 Toll-free: 0800 222 777 For full details on the applicants and the respective applications, see the Public Notice below. Access High resolution File : https://t.co/kpy8gkdkA8 #ConnectedUg2030 | @UCC_Official | @ConsumerUCC | @Bbossa
- Oct 27, 20262.6x their median
Questions have been raised about Wi-Fi hotspot regulation. What does the regulatory framework require? In this Luganda conversation, we clarify key issues and explain UCC’s regulatory role. Full video: https://t.co/kQ0JiEKUVM #ConnectedUg2030 | #DigitalUganda @MoICT_Ug @JustineLumumba @UCC_ED @Bbossa
- Oct 22, 20262.4x their median
UCC, MNOs and ISPs Discuss Compliance in Public Wi-Fi Market Yesterday, we held a consultative meeting with Mobile Network Operators (MNOs) and licensed Internet Service Providers (ISPs), represented by the Internet Service Providers Association of Uganda (ISPAU), to discuss the challenge of unauthorised public Wi-Fi hotspots. The meeting agreed that the practice is unlawful and should be stopped, as it raises concerns about fair competition, tax compliance, consumer protection, cybersecurity and the safe installation of network equipment. Key takeaways from the meeting: A pathway to formalisation: We are exploring possibilities of enabling eligible operators to formalise their businesses and enter the regulated market, without compromising fair competition, consumer safety or quality of service. Accountability in service delivery: Transparent billing, subscription tracking and monitoring systems are needed to improve efficiency, support fair pricing and help identify unauthorised resale of connectivity. Enforcement to continue: The ban on this illicit trade remains in place as consultations with stakeholders continue to forge a sustainable way forward. Meanwhile, consumers are encouraged to seek services from authorised providers and report concerns through UCC’s official channels. Under its statutory mandate, UCC regulates and develops Uganda’s communications sector in the public interest. Our responsibility is to support access to communications services while protecting consumers, promoting fair competition and safeguarding the integrity of communications infrastructure. #ConnectedUganda2030 #DigitalUganda @MoICT_Ug @UCC_ED @Bbossa @UgandaMediaCent
- Sep 17, 20262.3x their median
Today, the Commission joined partners supporting Season 4 of the #UltimateUniversityQuiz at @isbatkampala, marking another orientation that gathered students, organizers, and partners ahead of a new season of competition, learning, and intellectual engagement. The initiative includes partners such as @BOU_Official , @newvisionwire , @URAuganda , and @TurkishAirlines , supporting a platform that allows university students to test their knowledge, enhance critical thinking, build confidence, and improve communication skills. Representing @UCC_Official , Mr. James Tumusiime, Manager of Public and International Relations, emphasized the Commission’s focus on engaging young people, who are major users of communication and digital services. He urged students to participate actively in their learning, think critically, verify information before sharing, and handle digital platforms responsibly. He also stressed the importance of being aware of their digital footprint, which can impact them well beyond their university years.#ConnectedUg2030 | @UCC_ED
- Sep 10, 20262.2x their median
📢 Mark your calendars. The 10th National Conference on Communications #NCC2026 is taking place on 24–25 September 2026 at @Makerere. Following the theme, “Accelerating Market-Driven Innovation for Uganda’s Development,” #NCC2026 will bring together researchers, ICT professionals, academia, industry and government to share cutting-edge research and explore practical solutions to Uganda’s challenges and connect ideas with opportunities for innovation. 🔗 To attend, register using the link: https://t.co/SZoVqhAoLt @MoICT_Ug | @UCC_ED | @ConsumerUCC | @Makerere
- Oct 19, 20261.8x their median
REMINDER: VERIFY BEFORE YOU CLICK OR SHARE. Check the source before downloading, clicking links, or sharing information. If you cannot confirm its accuracy, do not share it. For verified UCC updates, use our official channels: Website: https://t.co/faw871wkw5 LinkedIn: https://t.co/14WqRstGpg WhatsApp: https://t.co/4QqnU06p3w We are also on X, Instagram, and TikTok. #ConnectedUg2030 #DigitalUganda @UCC_ED @fred_otunnu @ConsumerUCC @Bbossa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 50 interactions against 270K followers, an engagement rate of 0.018%. Measured over 20 original posts, its engagement rate beats 31% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.3K times each, and 1.52% of those impressions turn into an interaction. That is about 1.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 1.0K interactions, about 20x its own typical post. Recurring topics include #connectedug2030, #digitaluganda, #ucusaf.
- What is UCC's engagement rate on X?
- UCC (@UCC_Official) has an engagement rate of 0.018%, based on the median interactions across 20 original posts from the last 30 days against 269,701 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, UCC sits above the 10th percentile of the 218,281 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UCC_Official have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UCC_Official post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.2 posts per day across the measured window.