UNICEF India engagement report
@UNICEFIndia - 1.0M followers on X
Measured over 35 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 18 interactions against 1.0M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.705% of those impressions turn into an interaction. That is about 0.253% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 94% carry an image or video and 6% link out. The account's strongest tracked post pulled 52 interactions, about 2.9x its own typical post. Recurring topics include #youth4unicef, #foreverychild, #skillsforasharedfuture.
Measured over 35 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #youth4unicef, #foreverychild, #skillsforasharedfuture.
Compared with accounts its own size
UNICEF India's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, UNICEF India sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 15, 20262.9x their median
From the UNICEF India family, wishing you a happy #IndependenceDay! 🇮🇳 https://t.co/hKdRC3umOt
- Aug 28, 20262.7x their median
Across villages in Gagari, Ranchi, Shalo Devi walks with purpose — carrying her water testing kit and a commitment to safer, healthier communities. As a trained Jal Sahiya, she tests drinking water for pH, iron, fluoride, hardness, and turbidity, helping families identify unsafe sources and choose safer options. For over a decade, she has supported her community with safe water, functional toilets and better hygiene practices. “People in my village look up to me now. They respect me, and that makes me proud of the work I do,” she says. Women like Shalo Devi are leading change from the front — one household, one water source, one community at a time. #WorldWaterWeek
- Aug 20, 20262.3x their median
UNICEF India, along with Hon'ble Minister @_ShreyasiSingh and @UNinIndia, Resident Coordinator @stefan_priesner, joined the Government of Bihar, @BiharPlanning at the #BiharSDGConclave2026 in Patna — a two-day meeting to plan how Bihar accelerates progress on the Sustainable Development Goals by 2030. As a partner to the state, UNICEF supports stronger investment in children's health, learning and protection.
- Aug 22, 20261.9x their median
A clean and safe school can make all the difference, especially for girls. At Govt. Middle School Mahuakhedi in Sehore, Madhya Pradesh, teachers, families, and the community came together to transform a school once affected by leaking roofs, broken toilets, garbage, and a lack of clean water. Today, colorful learning spaces, clean water, and better sanitation are helping children learn with greater dignity and confidence. Enrolment increased by 20%, attendance by 40%, and exam results by 20%. For girls especially, a school that is clean, safe and welcoming is essential to learning, confidence and staying in school. Palak’s school shows what is possible when communities come together #ForEveryChild.
- Aug 17, 20261.9x their median
Children need health, nutrition, safety, responsive care & learning - all 5 together! Sing to the baby, cuddle them- builds emotional connection, helps in language development and gives a sense of security. #Navchetna @MinistryWCD https://t.co/0OsPeAyVzx
- Aug 25, 20261.8x their median
UN Resident Coordinator in India Mr. Stefan Priesner and UNICEF India Representative a. i., Jesper Moller met with representatives of UN agencies working in Uttar Pradesh - UNICEF, UNDP, UNFPA and WHO at the UNICEF Office in Lucknow. The discussion focused on identifying areas of convergence, advancing shared commitments towards the Sustainable Development Goals, and improving outcomes for children, women and vulnerable communities across Uttar Pradesh, while strengthening support to the Government of Uttar Pradesh. @UPGovt @UNDP_India @UNICEFIndia @UNFPAIndia @WHOinIndia
- Aug 12, 20261.7x their median
Young people have a powerful role to play in advancing child rights and climate action. 💙 Supported by UNICEF India and @MPTourism, at a #Youth4Children Storytelling Meet in Sanchi, Madhya Pradesh, 45 young people came together to share childhood stories, exchange ideas, and identify community-level actions for a healthier, safer, and more sustainable future #ForEveryChild. #InternationalYouthDay
- Aug 18, 20261.6x their median
Meet Aamir Ansari, a 14-year-old student from a government school in Uttar Pradesh. When the Learning by Doing (LBD) programme began in his school, Aamir discovered a new way of learning — one that encouraged him to ask questions and experiment. In the LBD lab, he learned how electrical circuits work, how sensors can detect danger, and how classroom lessons can be applied to solve real-life problems. Inspired by these experiences, Aamir designed ‘Smart Boots’ — a safety footwear prototype that had sensors to detect danger and alert the wearer. The Basic Shiksha Department, Government of Uttar Pradesh, Basic Shiksha UP, with UNICEF’s support, is bringing hands-on STEM learning through the Learning by Doing programme to children in government upper primary schools across the state — helping young innovators like Aamir turn curiosity into creativity and ideas into solutions. @basicshiksha_up @UPGovt
- Aug 23, 2026
From heritage to action. At Booj Ki Baori, in Jaipur, students explored Rajasthan’s traditional water wisdom through storytelling, mapping, art and creative models. An initiative by UNICEF India and Baori Baaisa, young people are being inspired to become water conservation champions. #WorldWaterWeek @DoWRRDGR_MoJS @jaljeevanmission
- Aug 11, 2026
"The greatest skill I've learned? How to think, not what to think." UNICEF India Youth Advocate Shyam Shukla reflects on why critical thinking empowers young people to navigate an ever-changing world. #ForEveryChild, education #SkillsForASharedFuture https://t.co/acGdJajewY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 18 interactions against 1.0M followers, an engagement rate of 0.002%. Measured over 35 original posts, its engagement rate beats 16% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.705% of those impressions turn into an interaction. That is about 0.253% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 94% carry an image or video and 6% link out. The account's strongest tracked post pulled 52 interactions, about 2.9x its own typical post. Recurring topics include #youth4unicef, #foreverychild, #skillsforasharedfuture.
- What is UNICEF India's engagement rate on X?
- UNICEF India (@UNICEFIndia) has an engagement rate of 0.002%, based on the median interactions across 35 original posts from the last 30 days against 1,009,948 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, UNICEF India sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNICEFIndia have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNICEFIndia post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 2.17 posts per day across the measured window.