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Chargé d’Affaires Susan M. Burns engagement report

@USAmbKenya - 412K followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.023%
of 412K followers
Per impression
1.58%
6.0K views on a typical post
Reach
1.46%
of its followers see a post
Typical post
95
interactions (median)
Saved
0.117%
7 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
10:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 95 interactions against 412K followers, an engagement rate of 0.023%. Posts are seen about 6.0K times each, and 1.58% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 1986x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.023%, Chargé d’Affaires Susan M. Burns sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 10, 20261986x their median

    They're halfway home. The Artemis II astronauts have hit the "halfway" mark between the Moon and the Earth. They will splash down in the Pacific Ocean around 8:07 pm ET on Friday, April 10 (0007 UTC on Saturday, April 11), off the coast of San Diego. https://t.co/CQmOuDTVGh

    162K23K2.4K1.1K5.7M viewsView on X
  • Mar 9, 202613x their median

    We are deeply saddened by the loss of life caused by the recent flooding in Nairobi and across Kenya. Our condolences to the families of the victims and to all who have been displaced during this difficult time.

    7861282813771K viewsView on X
  • Jan 23, 202613x their median

    Very excited to be leaving tomorrow for my first trip to Egypt 🇪🇬, Ethiopia 🇪🇹, Kenya 🇰🇪, and Djibouti 🇩🇯. Looking forward to advancing @POTUS @realDonaldTrump's priorities of developing commercial and economic ties and promoting security and peace. One of the great privileges of this job is to exchange views directly and frankly with world leaders--notwithstanding modern technology, there's still no substitute for meeting someone in person and looking them in the eye. Jetlag here I come! ✈️

    85215618440187K viewsView on X
  • Jan 30, 20269.1x their median

    Had an amazing lunch today with a group of young Kenyan leaders who introduced me to one of their iconic national dishes. Does anyone recognize it? @smusyoka @Nikita_Kering @derrick_ogechi @sautisol @kingoriwangechi @Tuko_co_ke @USAmbKenya @USEmbassyKenya https://t.co/cmRZTcdbdp

    680115581359K viewsView on X
  • Feb 13, 20266.9x their median

    Jambo! Mũrĩega!   I’m visiting Nyeri and Murang’a counties to see some of the amazing American partnerships in these counties in the areas of health, education, and business.   Asante! Nīwega Mũno 😊 https://t.co/E7Sd9AL5ul

    48171841516K viewsView on X
  • Apr 28, 20264.4x their median

    Welcome home to the Kenyan officers, including Force Commander Godfery Otunge, who led the Multinational Security Support Mission to Haiti. These officers served under challenging conditions and traveled far from home to answer the call of the Haitian people. Asante! https://t.co/jmcDCsv42y

    3474820518K viewsView on X
  • May 7, 20264.2x their median

    Thank you @IdaOdinga for a wonderful afternoon and for sharing your warm memories of your late husband and about your work with women and girls. Best wishes in your new role representing Kenya at UNEP. https://t.co/WusvSRONvB

    3354815128K viewsView on X
  • Jan 29, 20263.4x their median

    Kenya has earned its place on the international stage as the lead nation for the Multinational Security Support Mission to Haiti. @DeputySecState and I joined @AmbMonicaJuma and IG Kanja to honor the Kenyans who served in Haiti. They paved the way for @GSForceHaiti. @DeputySecState shared his personal appreciation for @APSKenya Border Patrol Unit and @PoliceKE General Service Unit for their honorable service. @NPSOfficial_KE @DCI_Kenya

    2525315517K viewsView on X
  • Dec 9, 20252.9x their median

    𝗞𝗘𝗡𝗬𝗔'𝗦 𝗛𝗔𝗜𝗧𝗜 𝗖𝗢𝗡𝗧𝗜𝗡𝗚𝗘𝗡𝗧 𝗥𝗘𝗧𝗨𝗥𝗡𝗦 𝗛𝗢𝗠𝗘 𝗔𝗙𝗧𝗘𝗥 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗖𝗛𝗔𝗡𝗚𝗘𝗢𝗩𝗘𝗥 The first contingent of officers deployed to Haiti in June 2024 touched down today, 9 December, 2025, marking a smooth transition following the scheduled https://t.co/ajElBPVG1C

    2193911748K viewsView on X
  • Dec 30, 20252.7x their median

    Happy New Year! We’ve accomplished a lot together and we’re looking forward to 2026! 🇺🇸🇰🇪 https://t.co/t9jztfewpC

    2012723212K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 95 interactions against 412K followers, an engagement rate of 0.023%. Posts are seen about 6.0K times each, and 1.58% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 1986x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Chargé d’Affaires Susan M. Burns's engagement rate on X?
Chargé d’Affaires Susan M. Burns (@USAmbKenya) has an engagement rate of 0.023%, based on the median interactions across 1 original posts from the last 30 days against 412,201 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.023%, Chargé d’Affaires Susan M. Burns sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USAmbKenya have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @USAmbKenya post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.

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