Chargé d’Affaires Susan M. Burns engagement report
@USAmbKenya - 412K followers on X
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 95 interactions against 412K followers, an engagement rate of 0.023%. Posts are seen about 6.0K times each, and 1.58% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 1986x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.023%, Chargé d’Affaires Susan M. Burns sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Apr 10, 20261986x their median
They're halfway home. The Artemis II astronauts have hit the "halfway" mark between the Moon and the Earth. They will splash down in the Pacific Ocean around 8:07 pm ET on Friday, April 10 (0007 UTC on Saturday, April 11), off the coast of San Diego. https://t.co/CQmOuDTVGh
- Mar 9, 202613x their median
We are deeply saddened by the loss of life caused by the recent flooding in Nairobi and across Kenya. Our condolences to the families of the victims and to all who have been displaced during this difficult time.
- Jan 23, 202613x their median
Very excited to be leaving tomorrow for my first trip to Egypt 🇪🇬, Ethiopia 🇪🇹, Kenya 🇰🇪, and Djibouti 🇩🇯. Looking forward to advancing @POTUS @realDonaldTrump's priorities of developing commercial and economic ties and promoting security and peace. One of the great privileges of this job is to exchange views directly and frankly with world leaders--notwithstanding modern technology, there's still no substitute for meeting someone in person and looking them in the eye. Jetlag here I come! ✈️
- Jan 30, 20269.1x their median
Had an amazing lunch today with a group of young Kenyan leaders who introduced me to one of their iconic national dishes. Does anyone recognize it? @smusyoka @Nikita_Kering @derrick_ogechi @sautisol @kingoriwangechi @Tuko_co_ke @USAmbKenya @USEmbassyKenya https://t.co/cmRZTcdbdp
- Feb 13, 20266.9x their median
Jambo! Mũrĩega! I’m visiting Nyeri and Murang’a counties to see some of the amazing American partnerships in these counties in the areas of health, education, and business. Asante! Nīwega Mũno 😊 https://t.co/E7Sd9AL5ul
- Apr 28, 20264.4x their median
Welcome home to the Kenyan officers, including Force Commander Godfery Otunge, who led the Multinational Security Support Mission to Haiti. These officers served under challenging conditions and traveled far from home to answer the call of the Haitian people. Asante! https://t.co/jmcDCsv42y
- May 7, 20264.2x their median
Thank you @IdaOdinga for a wonderful afternoon and for sharing your warm memories of your late husband and about your work with women and girls. Best wishes in your new role representing Kenya at UNEP. https://t.co/WusvSRONvB
- Jan 29, 20263.4x their median
Kenya has earned its place on the international stage as the lead nation for the Multinational Security Support Mission to Haiti. @DeputySecState and I joined @AmbMonicaJuma and IG Kanja to honor the Kenyans who served in Haiti. They paved the way for @GSForceHaiti. @DeputySecState shared his personal appreciation for @APSKenya Border Patrol Unit and @PoliceKE General Service Unit for their honorable service. @NPSOfficial_KE @DCI_Kenya
- Dec 9, 20252.9x their median
𝗞𝗘𝗡𝗬𝗔'𝗦 𝗛𝗔𝗜𝗧𝗜 𝗖𝗢𝗡𝗧𝗜𝗡𝗚𝗘𝗡𝗧 𝗥𝗘𝗧𝗨𝗥𝗡𝗦 𝗛𝗢𝗠𝗘 𝗔𝗙𝗧𝗘𝗥 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗖𝗛𝗔𝗡𝗚𝗘𝗢𝗩𝗘𝗥 The first contingent of officers deployed to Haiti in June 2024 touched down today, 9 December, 2025, marking a smooth transition following the scheduled https://t.co/ajElBPVG1C
- Dec 30, 20252.7x their median
Happy New Year! We’ve accomplished a lot together and we’re looking forward to 2026! 🇺🇸🇰🇪 https://t.co/t9jztfewpC
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 95 interactions against 412K followers, an engagement rate of 0.023%. Posts are seen about 6.0K times each, and 1.58% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 1986x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Chargé d’Affaires Susan M. Burns's engagement rate on X?
- Chargé d’Affaires Susan M. Burns (@USAmbKenya) has an engagement rate of 0.023%, based on the median interactions across 1 original posts from the last 30 days against 412,201 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Chargé d’Affaires Susan M. Burns sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USAmbKenya have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @USAmbKenya post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.