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ユニバーサル・スタジオ・ジャパン公式 engagement report

@USJ_Official - 2.2M followers on X

Measured over 104 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.078%
of 2.2M followers
Per impression
1.08%
160K views on a typical post
Reach
7.23%
of its followers see a post
Typical post
1.7K
interactions (median)
Saved
0.035%
56 bookmarks on a typical post
Posting rate
4.23/day
active 87% of days
Peak time
23:00 UTC
Monday

A typical post picks up 1.7K interactions against 2.2M followers, an engagement rate of 0.078%. Measured over 104 original posts, its engagement rate beats 81% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 160K times each, and 1.08% of those impressions turn into an interaction. That is about 7.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 104 posts sampled, 94% carry an image or video, 10% are part of a thread and 60% link out. The account's strongest tracked post pulled 16K interactions, about 9.4x its own typical post. Recurring topics include #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

Measured over 104 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

Compared with accounts its own size

ユニバーサル・スタジオ・ジャパン公式's engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.078%, ユニバーサル・スタジオ・ジャパン公式 sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 23, 20269.4x their median

    まだ夏休みの宿題が終わってないみんなへ 用意しといたよ _人人人人人人人人_ > タイムマシン <  ̄Y^Y^Y^Y^YY^ ̄ https://t.co/XAXY1pIAtu

    14K2.4K75268548K viewsView on X
  • Aug 20, 20267.3x their median

    💥狂気の宴に備えよ💥 #KingGnu『#SOBAD』が召喚する 【ゾンビ・デ・ダンス】が パワーアップ⚡⚡ 新たな振付をマスターし、 我を忘れ、踊り狂え💥 https://t.co/8KBI2GS6Z5 #USJ #ゾンビデダンス https://t.co/EVADu04epq

    9.4K2.2K511.0K1.5M viewsView on X
  • Jul 22, 20265.7x their median

    💥「ハロウィーン・ホラー・ナイト」追加発表💥 ◤残像◢ 解禁 ー覚めない、悪夢。ー ハロウィーン・ホラー・ナイト史上初の R-18指定、誓約書必須の恐怖体験⚠ すべての悪夢が蠢くこの“異常”を、直視せよ。 ※体験には有料チケットが必要です ※7/27 21:00頃より、公式WEBサイトにて販売

    6.9K1.9K511.0K2.2M viewsView on X
  • Aug 28, 20265.0x their median

    \スペシャルムービー公開/ ◤プレイバック・ゾンビ・デ・ダンス ~ハロウィーン・ホラー・ナイト 15周年~ ◢ ゾンビで溢れた恐怖のストリートが一転、 スペシャルメドレーで熱狂空間に―― 🔥King Gnu『SO BAD』 🔥Ado『唱』 🔥三代目J SOUL BROTHERS『Rat-tat-tat』 https://t.co/fQJVVk1Ee1 https://t.co/Zi4yFRPiEZ

    6.7K1.6K19350404K viewsView on X
  • Aug 8, 20264.9x their median

    【極秘コラボ情報】​ 9/9、USJの映画の世界×漫画・アニメのグッズコラボプロジェクトが始動…!​ コラボは全部で3つ…みんなは何のコラボかわかるかな?​ ヒント・・・ 🖤×🧟 🍖×🦖 👓×🚘️ 続報を見逃すな️🚨

    6.9K1.0K594432.3M viewsView on X
  • Aug 11, 20264.4x their median

    ⚡️#米津玄師『IRIS OUT』が   9/11~期間限定搭載!⚡️ ◤ハリウッド・ドリーム・ ザ・ライド ~バックドロップ~◢ 後ろ向きの極限コースターで、 爽快感もスリルも悪魔級🪚💥 大ヒットを記録した 劇場版主題歌にのって 『#チェンソーマン』の世界を駆け抜けろ💥 https://t.co/7eGlANw7Rp https://t.co/H2U9Y2qaJ3

    6.4K1.0K31270422K viewsView on X
  • Aug 18, 20263.8x their median

    / 呪術廻戦 ザ・リアル4-D ~廻る時計台~ 本日終幕‼ \ たくさんのご来場、 ありがとうございました! 飛び込め!廻る呪いのど真ん中へ! #ユニバーサル・クールジャパン https://t.co/PuQjd3AG5J

    5.1K1.1K45391308K viewsView on X
  • Aug 17, 20263.7x their median

    ◤#新宿ゾンビ収監中◢ 🚨緊急速報🚨 現在、新宿にて凶暴化したゾンビを複数体捕獲、厳重収監中です。 非常に危険なため、撮影・観察にお越しの際は、 近づき過ぎないようご注意ください。 ⚠️収監場所:新宿サザンテラス ⚠️収監期間:8/17~18 18:30~22:00 ⚠️詳細:https://t.co/UHj4zPVdFc #USJ https://t.co/Fgho0c0ZBy

    4.7K1.1K305161.5M viewsView on X
  • Aug 18, 20263.3x their median

    ╭━━━━━━━━━━━━━╮ ハミクマのオリジナルグッズは 8/28(金) 販売開始予定✨ ╰━━━━━━v━━━━━━╯ こちらは丸カラビナがついた キーチェーン。 あなたはどのハミクマを選ぶ?🤎🤍💙💗 ✅詳細および購入、整理券取得については リプライのリンクから要チェック❗️ https://t.co/LpZv6sinRC

    4.2K1.2K30403425K viewsView on X
  • Aug 25, 20263.3x their median

    USJ25周年を記念した 夢のグッズコラボレーションが実現🎉​ パークを盛り上げてきた​『ONE PIECE』×『ジュラシック・パーク』 今年TVアニメ30周年の『名探偵コナン』×『バック・トゥ・ザ・フューチャー』 初登場の『富江』×『ストリート・ゾンビ』 9/9(水)発売✨​ https://t.co/EDUJXTQjUa https://t.co/hVZShLPxZw

    4.2K1.2K9284501K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#新宿ゾンビ収監中#usj#usjで野菜の日キャンペーン#clubzedd#cutiestreet

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.7K interactions against 2.2M followers, an engagement rate of 0.078%. Measured over 104 original posts, its engagement rate beats 81% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 160K times each, and 1.08% of those impressions turn into an interaction. That is about 7.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 104 posts sampled, 94% carry an image or video, 10% are part of a thread and 60% link out. The account's strongest tracked post pulled 16K interactions, about 9.4x its own typical post. Recurring topics include #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

What is ユニバーサル・スタジオ・ジャパン公式's engagement rate on X?
ユニバーサル・スタジオ・ジャパン公式 (@USJ_Official) has an engagement rate of 0.078%, based on the median interactions across 104 original posts from the last 30 days against 2,213,417 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.078%, ユニバーサル・スタジオ・ジャパン公式 sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USJ_Official have real engagement?
Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @USJ_Official post?
Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 4.23 posts per day across the measured window.

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