U.S. Mission Nigeria engagement report
@USinNigeria - 525K followers on X
Measured over 39 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 71 interactions against 525K followers, an engagement rate of 0.013%. Measured over 39 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.625% of those impressions turn into an interaction. That is about 2.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video, 8% are part of a thread and 31% link out. The account's strongest tracked post pulled 5.2K interactions, about 73x its own typical post. Recurring topics include #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
Measured over 39 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
Compared with accounts its own size
U.S. Mission Nigeria's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, U.S. Mission Nigeria sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 18, 202673x their median
Hello Nigerian friends! Our new DCM Jimmy Mauldin has arrived in Abuja, and he wants to know Nigeria better. Help us tell him: Best dish he must try? What are the top issues you think he should prioritize for Nigeria right now: Trade, innovation, education, security? Drop your thoughts in the comments - DCM Mauldin is listening.
- Aug 14, 202621x their median
Meet Daniel Umemezie, the 2026-2027 U.S. National Youth Poet Laureate — the 10th poet to hold this prestigious title, and the second Nigerian-American to do so, following 2023 laureate Salome Agbaroji! A gifted Nigerian-American voice, Daniel weaves verse that captures the vibrant richness and intricate complexity of a vibrant life; bridging heritage, identity, and the Nigerian-American experience with striking clarity. His achievement embodies #AmericanExcellence by demonstrating how the United States empowers talented young people to thrive, lead, and inspire through creativity. 📸@urbanwordnyc
- Aug 14, 202621x their median
We're excited to welcome Brandon Hudspeth as the new Consul General at U.S. Consulate General Lagos — returning to Nigeria after previously serving as the Consulate’s Political-Economic Section Chief! Most recently, he served as Deputy Chief of Mission in Namibia. Consul General Hudspeth brings extensive global experience from postings in the Philippines, Mali, Cuba, and Afghanistan, as well as service in Washington at the Operations Center and the Bureau of African Affairs. Welcome back, CG Hudspeth! We look forward to strengthening U.S.-Nigeria ties with your leadership. #USinNigeria
- Aug 12, 202618x their median
#ThisWeekinUSNigeriaHistory we remember our “Chatting with a Hero” interview from 2018 with the late Imam Abdullahi, a remarkable Nigerian peacebuilder whose work earned him the U.S. State Department’s International Religious Freedom Award in 2019. His legacy of promoting religious freedom and promotion of peace continues to inspire. #Freedom250 Watch the full interview here: https://t.co/ugew2VlO0P
- Aug 11, 202617x their median
The United States is a place where talent from around the world can compete at the highest levels, push boundaries, and reach millions. Nigerian-born WWE superstar Oba Femi’s victory over Brock Lesnar at WWE SummerSlam shows what can happen when talent meets opportunity in America. From world-class sports and entertainment to education, innovation, and entrepreneurship, America continues to reward ambition, discipline, and drive—giving those who compete on its stages the chance to achieve at the highest levels. #AmericanExcellence Image credit: https://t.co/ljwyW8iRIA
- Jul 31, 202613x their median
The U.S. Department of State is realigning visa operations in Africa to regional hubs as part of a long-standing practice that strengthens national security by promoting more uniform screening, vetting, and adjudication standards, as well as improving efficiency and adjusting to shifting U.S. immigration policy priorities and objectives. Effective August 1, 2026, several U.S. Embassies and Consulates in Africa will no longer be offering routine visa services, including U.S. Embassy Abuja. Citizens and residents of Nigeria who wish to apply for a U.S. visa must schedule an appointment and pay the required visa fee at U.S. Consulate Lagos, the new designated location. Find more information at https://t.co/jYdczX9odu
- Jul 26, 20269.1x their median
U.S. citizens are REQUIRED to enter and depart the United States on a U.S. passport. This requirement applies equally to U.S. citizens, including children, who are dual nationals. Dual national U.S. citizens may NOT use their foreign passport to apply for an electronic travel authorization (ESTA). The Department of Homeland Security routinely denies or cancels ESTAs for dual national U.S. citizens. If you are a U.S. citizen or national and live abroad and plan to travel to the United States, make sure you do so with a valid U.S. passport. If your U.S. passport is expired or expires soon, renew before your trip! Remember many countries require passports have six months validity.
- Jul 16, 20266.3x their median
.@AsstSecStateAF Frank Garcia speaks directly from U.S. Mission Nigeria on the successful outcomes of his visit to Abuja, where he met with senior Nigerian government officials to advance the U.S.-Nigeria strategic partnership — Watch now. 🇺🇸 https://t.co/v2ajCZBGm1
- Aug 13, 20265.9x their median
Second Session of the U.S.-Nigeria Joint Working Group to Address Nigeria’s Country of Particular Concern Designation. Read Media Note: https://t.co/PoCefofwjb
- Aug 7, 20265.7x their median
Nigerian-American physicist and entrepreneur Debo Olaosebikan is helping shape the future of tech innovation as Co-Founder and CEO of Gigster. Through a platform connecting businesses with top freelance developers, designers, and product managers, he is transforming how on-demand tech projects are built around the world. His journey reflects the innovation and global impact of #AmericanExcellence Photo credit: The National Institute of Standards and Technology (NIST)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 71 interactions against 525K followers, an engagement rate of 0.013%. Measured over 39 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.625% of those impressions turn into an interaction. That is about 2.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video, 8% are part of a thread and 31% link out. The account's strongest tracked post pulled 5.2K interactions, about 73x its own typical post. Recurring topics include #thisweekinusnigeriahistory, #freedom250, #visawisetravelsmart.
- What is U.S. Mission Nigeria's engagement rate on X?
- U.S. Mission Nigeria (@USinNigeria) has an engagement rate of 0.013%, based on the median interactions across 39 original posts from the last 30 days against 524,612 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, U.S. Mission Nigeria sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USinNigeria have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USinNigeria post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 1.67 posts per day across the measured window.