Ubisoft engagement report
@Ubisoft - 13M followers on X
Measured over 49 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 296 interactions against 13M followers, an engagement rate of 0.002%. Measured over 49 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 190K times each, and 0.156% of those impressions turn into an interaction. That is about 1.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 49 posts sampled, 96% carry an image or video and 71% link out. The account's strongest tracked post pulled 13K interactions, about 45x its own typical post. Recurring topics include #gamescom2026, #thecrewmotorfest, #anno117paxromana.
Measured over 49 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #gamescom2026, #thecrewmotorfest, #anno117paxromana.
Compared with accounts its own size
Ubisoft's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Ubisoft sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 10, 202645x their median
Dash my Buttons... Assassin's Creed Black Flag Resynced has already passed 2 million copies sold! 🏴☠️ Whether you're sailing with us again, or stepping aboard the Jackdaw for the first time: THANK YOU from the bottom of ARR hearts. https://t.co/3badNwSqVp
- Jul 14, 202632x their median
Welcome Steve Buscemi to the world of FX's FARCRY. Hope you’re ready to get thrown into the deep end, lose your mind, and make a few catastrophically bad decisions along the way. https://t.co/PAwNG5xpmy
- Jul 9, 202622x their median
Today, we raise the Black Flag again. 🏴☠️ Assassin's Creed Black Flag Resynced is OUT NOW on all platforms 🎉 https://t.co/ixO4kDa7g6
- Jul 10, 202619x their median
The reviews are in. 🏴☠️ The seas belong to Edward Kenway once again! Thank you for the incredible reception to Assassin's Creed Black Flag Resynced. Now it's your turn to hoist the black flag. https://t.co/ioCv8vkfZD
- Jun 29, 202617x their median
Watch the PS5 Pro Immersion Trailer for Assassin’s Creed Black Flag Resynced 🏴☠️ With Ray‑Traced GI, Specular Reflections, and PSSR2 at launch, #AssassinsCreed Black Flag Resynced unleashes the full power of the PS5 Pro technology. The Caribbean awaits! https://t.co/aBNtXnjlni
- Jul 9, 202617x their median
And here it is! The Horizon Launch Trailer, remade for 2026. The horizon belongs to those bold enough to chase it. Set your course in the Caribbean, defy the tide, and claim the freedom waiting beyond the waves. https://t.co/S4aSBCTlKS
- Jul 27, 202615x their median
Ubisoft x XBOX leveling up PC for some of Ubisoft’s biggest games 🎮 ✅ Free PC access for owners of digital XBOX console games like Avatar: Frontiers of Pandora, The Crew Motorfest, Riders Republic, and more. ✅ Premium editions and/or add on content now available on XBOX PC App for titles like Assassin’s Creed Shadows, For Honor, Rainbow Six Siege, and more. Learn more here 👉 https://t.co/PUjDeisLpq
- Jul 3, 202612x their median
In 1986, a journey began 🚀 This year, we're celebrating 40 years of creating games, and what a journey it's been. From Rayman, Ubisoft's first major success and a timeless fan favorite, to the birth of iconic franchises like Assassin's Creed, Far Cry, Rainbow 6, Just Dance and many more, these 40 years have been filled with unforgettable worlds and stories. To everyone who has been part of this adventure, players, creators, and team members: THANK YOU! Here's to the next 40. If you're in for a little game, here's YOUR challenge: Spot the 40 references from our games we've hidden along the way 👀 and send us your answer in the comments. Look closely and listen carefully 🔎, every scene counts. 🏆 Get them all right for a chance to win — 10 players will be randomly selected for a yearly Ubisoft+ Premium pass! Ready to play? 🎮🔥 Terms and conditions👉 https://t.co/TP6rdjwaU7
- Aug 6, 20269.7x their median
Target acquired. Until August 13, claim Tom Clancy's Ghost Recon Future Soldier on the Ubisoft Store for FREE as part of the franchise's 25th anniversary celebrations. More details here → https://t.co/NsaeuEFAr6 https://t.co/pBhfzzKVNJ
- Aug 6, 20269.5x their median
There's never been a better time to play Ghost Recon! https://t.co/HUPyb727Oe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 296 interactions against 13M followers, an engagement rate of 0.002%. Measured over 49 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 190K times each, and 0.156% of those impressions turn into an interaction. That is about 1.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 49 posts sampled, 96% carry an image or video and 71% link out. The account's strongest tracked post pulled 13K interactions, about 45x its own typical post. Recurring topics include #gamescom2026, #thecrewmotorfest, #anno117paxromana.
- What is Ubisoft's engagement rate on X?
- Ubisoft (@Ubisoft) has an engagement rate of 0.002%, based on the median interactions across 49 original posts from the last 30 days against 12,658,607 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Ubisoft sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Ubisoft have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Ubisoft post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 2.9 posts per day across the measured window.