Última Hora engagement report
@UltimaHoracom - 1.3M followers on X
Measured over 292 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 1 interaction against 1.3M followers, an engagement rate of 0%. Measured over 292 original posts, its engagement rate beats 1% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.08% of those impressions turn into an interaction. That is about 0.095% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 292 posts sampled, 47% carry an image or video, 13% are part of a thread and 93% link out. The account's strongest tracked post pulled 289 interactions, about 289x its own typical post. Recurring topics include #opiniónúh, #brandvoiceúh, #tapaúh.
Measured over 292 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #opiniónúh, #brandvoiceúh, #tapaúh.
Compared with accounts its own size
Última Hora's engagement rate beats 1% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Última Hora sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 28, 2026289x their median
Ignacio Iramain farmeó aura en la sesión del Senado El senador opositor Ignacio Iramain le dio su toque al aura que farmeó en plena sesión de la Cámara Alta. Al puro estilo de una batalla, con los gestos, reinvindicó la lucha de los médicos en huelga. Cuestionó el privilegio de los congresistas y criticó que ganen más que los profesionales de blanco. La Huelga Nacional de Médicos cumple este viernes su quinto día.
- Aug 30, 2026215x their median
Una pareja de paraguayos protagonizó un emotivo momento en la meta de una competencia de trail running, un deporte de senderismo con obstáculos, que se celebró en Francia. Daniel Isaak y Mónica Gamarra fueron los últimos en cruzar la línea de meta en una competencia mundial de trail running, el deporte de carrera que se disputa en terrenos naturales sin pavimentos. A Gamarra se la vio exhibiendo una bandera nacional, mientras que sus piernas temblaban tras la presión de la competencia. #ÚltimaHora #Noticias
- Aug 26, 2026199x their median
Reimpulsan proyecto de impuesto al tabaco La senadora colorada Blanca Ovelar anunció la presentación de un proyecto de ley para que el Estado recaude USD 700 millones. El impuesto es para gravar la venta de cigarrillos y se trasladará al consumidor final, según indicó. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Aug 30, 2026131x their median
El político opositor Miguel Prieto llegó este domingo hasta la zona de la Basílica Santuario de Caacupé llevando puesto un chaleco de protección. Se encontró en la explanada con una multitud de seguidores que lo esperaban con camisetas albirrojas y banderas. #ÚltimaHora #Noticias
- Aug 30, 2026110x their median
Un hombre que necesitaba dializarse perdió la vida el viernes esperando una ambulancia y una cama. Los familiares habían recibido la noticia días atrás de la situación del paciente en el Hospital San Jorge y la respuesta fue que no había ambulancias por el Rally y tampoco catéter, pero cuando consiguieron, ya no había cama. Vía @Telefuturo
- Aug 30, 2026103x their median
En medio de la Plaza Independencia se mantienen en pie las antiguas estatuas que representan a Las Cuatro Estaciones del Año: Primavera, Verano, Otoño, Invierno. Las esculturas fueron hechas en Francia y llegaron a nuestro país para conmemorar el primer centenario de la Independencia del Paraguay. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Aug 28, 202696x their median
La gran mayoría de los médicos del Hospital General Pediátrico Niños de Acosta Ñu presentaron renuncia este viernes, como medida de fuerza en el marco de las protestas y reivindicaciones de mejores condiciones para los profesionales de blanco. https://t.co/rnnjk19zWJ https://t.co/cVJ8E4xjyd
- Aug 28, 202692x their median
El senador Eduardo Nakayama cuestionó la propuesta de aumentar impuestos para financiar las mejoras salariales reclamadas por los médicos y sostuvo que, antes de buscar una mayor recaudación, el Estado debe reducir sus gastos innecesarios. Al mismo tiempo, se solidarizó con el gremio y calificó de “inhumana” la situación de muchos profesionales, especialmente los residentes, debido a las extensas jornadas laborales y los bajos salarios. https://t.co/5PHJbCbSpx
- Aug 28, 202692x their median
El médico forense Pablo Lemir declaró ante un Juzgado Penal de la Niñez y Adolescencia de Coronel Oviedo sobre la autopsia realizada al cuerpo de María Fernanda. En su declaración, el médico forense reveló que María Fernanda Benítez estaba embarazada de 14 a 16 semanas al momento de su muerte, encontrándose, además, marcas de pinzas ginecológicas que evidencian un intento de aborto. Se ratificó que la joven sufrió una muerte violenta provocada por un traumatismo craneoencefálico. https://t.co/s33jx6qT9W
- Aug 26, 202647x their median
“Ya nadie ve televisión”. ¿Cuántas veces escuchamos esta frase en los últimos años? Se instaló casi como una verdad indiscutible. Como si la aparición de nuevas plataformas, redes sociales y dispositivos hubiera significado necesariamente el final de una pantalla para dar lugar a otra. https://t.co/8T7O0KRYBQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 1.3M followers, an engagement rate of 0%. Measured over 292 original posts, its engagement rate beats 1% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.08% of those impressions turn into an interaction. That is about 0.095% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 292 posts sampled, 47% carry an image or video, 13% are part of a thread and 93% link out. The account's strongest tracked post pulled 289 interactions, about 289x its own typical post. Recurring topics include #opiniónúh, #brandvoiceúh, #tapaúh.
- What is Última Hora's engagement rate on X?
- Última Hora (@UltimaHoracom) has an engagement rate of 0%, based on the median interactions across 292 original posts from the last 30 days against 1,312,287 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Última Hora sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UltimaHoracom have real engagement?
- Its engagement rate beats 1% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UltimaHoracom post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 11.37 posts per day across the measured window.