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Vogue France engagement report

@VogueFrance - 2.4M followers on X

Measured over 232 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 2.4M followers
Per impression
0.25%
5.0K views on a typical post
Reach
0.21%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.02%
1 bookmarks on a typical post
Posting rate
7.73/day
active 63% of days
Peak time
05:00 UTC
Monday

A typical post picks up 12 interactions against 2.4M followers, an engagement rate of 0.001%. Measured over 232 original posts, its engagement rate beats 13% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.25% of those impressions turn into an interaction. That is about 0.206% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 232 posts sampled, 16% carry an image or video and 96% link out. The account's strongest tracked post pulled 2.5K interactions, about 205x its own typical post. Recurring topics include #lenasituations, #jacobelordi, #kendalljenner.

Measured over 232 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #lenasituations, #jacobelordi, #kendalljenner.

Compared with accounts its own size

Vogue France's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Vogue France sits below the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 2026205x their median

    Chanteuse, danseuse, rappeuse, actrice… et désormais icône mode ? Lisa adopte l’une des silhouettes les plus convoitées de l’été, signée Loba. https://t.co/nBNhJN62Zo

    1.7K7239223K viewsView on X
  • Dec 6, 202269x their median

    Votre dose quotidienne de mode est à suivre ici sur nos plateformes : 🌅 Instagram: https://t.co/xMaTUnOUdq 🤳 Facebook: https://t.co/Ocar3UKhBa 📹 TikTok: https://t.co/TqrWcVztox 🎥 Youtube: https://t.co/53ZCR2r5Rj 📩 Newsletter: https://t.co/iiVL62mt5c

    35813732111View on X
  • Aug 28, 202620x their median

    De retour avec le morceau “Less than a Lover”, la pop star Jennie a filmé son clip dans la superbe villa Adriana, désormais disponible sur Airbnb. https://t.co/94nxZnebW5

    187560011K viewsView on X
  • Aug 27, 202616x their median

    Adulée dans le monde entier pour ses œuvres-blockbusters taillées pour les réseaux, l'icône ultime de l’art contemporain vient de s’éteindre à l’âge de 97 ans. De ses toiles minimales aux happenings psychédéliques en passant par sa collaboration avec Marc Jacobs pour Louis Vuitton, retour sur une œuvre prolifique, dont la séduction pop masque de profondes angoisses. https://t.co/1Yhs9Hds69

    16132118.1K viewsView on X
  • Aug 31, 202616x their median

    Dormir dans le décor du dernier clip de Jennie ? C’est désormais possible : découvrez comment passer trois nuits dans sa villa espagnole. -> https://t.co/6TLV2bLXp0 © Airbnb https://t.co/hlbDLjXpll

    15240209.4K viewsView on X
  • Aug 21, 202616x their median

    À Londres, pour la première du film « The Dog Stars », #JacobElordi est apparu en costume double boutonnage #BottegaVeneta et une montre #Cartier, posant avec Rak Jasper, véritable dog star de la soirée. https://t.co/DhffYc57E3

    176103439K viewsView on X
  • Aug 27, 202614x their median

    #HarryStyles troque la chemise impeccable pour une allure plus nonchalante. Avec sa chemise de grand-père, il remet au goût du jour l’une des pièces les plus décontractées du vestiaire masculin. La chemise « grandpa » sera-t-elle votre nouvel essentiel de rentrée ? -> https://t.co/CSocvwuRKF © Getty Images

    14712216.7K viewsView on X
  • Aug 25, 202612x their median

    Présent dans pas moins de cinq films cette année, dont certains incontournables, Robert Pattinson pourrait prétendre au premier Oscar de sa carrière. https://t.co/2JiTsxvlUI

    108270310K viewsView on X
  • Aug 27, 202611x their median

    #YayoiKusama, figure majeure de l’art contemporain japonais, s’est éteinte à l’âge de 97 ans. Des pois obsessionnels aux Infinity Mirror Rooms, retour sur l’œuvre d’une artiste qui a fait de l’infini sa signature. Vogue lui rend hommage via le lien ci-dessous : -> https://t.co/VTNvIxlBXT © Getty Images

    10419124.7K viewsView on X
  • Aug 21, 202610x their median

    À Londres, #MargaretQualley est apparue à la première du film « The Dogs Stars » dans le look 34 @CHANEL Croisière 2027, et surtout pieds nus dans les désormais célèbres « barefoot shoes » de la maison parisienne. https://t.co/s5vgxAFfSF

    94151029.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lenasituations#jacobelordi#kendalljenner#arthurfils#balletbun

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 2.4M followers, an engagement rate of 0.001%. Measured over 232 original posts, its engagement rate beats 13% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.25% of those impressions turn into an interaction. That is about 0.206% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.7 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 232 posts sampled, 16% carry an image or video and 96% link out. The account's strongest tracked post pulled 2.5K interactions, about 205x its own typical post. Recurring topics include #lenasituations, #jacobelordi, #kendalljenner.

What is Vogue France's engagement rate on X?
Vogue France (@VogueFrance) has an engagement rate of 0.001%, based on the median interactions across 232 original posts from the last 30 days against 2,436,909 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Vogue France sits below the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VogueFrance have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @VogueFrance post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 7.73 posts per day across the measured window.

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