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WDR engagement report

@WDRaktuell - 472K followers on X

Measured over 35 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 472K followers
Per impression
0.402%
8.4K views on a typical post
Reach
1.79%
of its followers see a post
Typical post
34
interactions (median)
Saved
0.012%
1 bookmarks on a typical post
Posting rate
1.33/day
active 30% of days
Peak time
19:00 UTC
Friday

A typical post picks up 34 interactions against 472K followers, an engagement rate of 0.007%. Measured over 35 original posts, its engagement rate beats 27% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.4K times each, and 0.402% of those impressions turn into an interaction. That is about 1.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 35 posts sampled, 40% carry an image or video and 89% link out. The account's strongest tracked post pulled 540 interactions, about 16x its own typical post. Recurring topics include #chatgpt, #werbung.

Measured over 35 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #chatgpt, #werbung.

Compared with accounts its own size

WDR's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,792 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, WDR sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 10, 202516x their median

    Seit dem 7. April 2025 deaktivieren wir bei jedem unserer Posts die Kommentarfunktion. Warum wir das tun👇 https://t.co/O59zncG2kd

    41438088152K viewsView on X
  • Aug 20, 202613x their median

    Wachsende Gewalt und Radikalisierung von Kindern und Jugendlichen mit Migrationshintergrund: Davor warnt Wolfgang Büscher, Sprecher des Hilfswerks "Die Arche", in der WDR-Sendung "Aktuelle Stunde". Das liege vor allem an schlechter Integration. https://t.co/GmXAc0zLFn https://t.co/520QYLtyaw

    3449701215K viewsView on X
  • Aug 22, 20267.6x their median

    Kanzler Merz besucht heute das Waldbrandgebiet in Hürtgenwald - zwei Tage nach vollständiger Löschung. Die Opposition wirft ihm Untätigkeit vor, weil er den Urlaub nicht unterbrochen hat. Timo Pleuß von der Feuerwehr Hürtgenwald schaut anders aufs Thema. https://t.co/qf7wdx4W1h https://t.co/XHjQWICmls

    2133001597K viewsView on X
  • Aug 22, 20264.5x their median

    Mit Buhrufen und Pfiffen ist Bundeskanzler Friedrich Merz (CDU) am Samstag in Hürtgenwald-Gey empfangen worden. Merz reagierte gelassen: Er lasse sich von denen, die herumschreien, nicht beeindrucken. https://t.co/XIo6Hzw5oT

    10422026112K viewsView on X
  • Aug 27, 20264.4x their median

    Bilder eines Fallschirmspringers sollen den Brandausbruch im Hohen Venn zeigen. https://t.co/lHMtllicG1 https://t.co/JWGM5cbNAz

    112320666K viewsView on X
  • Aug 27, 20264.2x their median

    In Dortmund hat ein Autofahrer auf der Flucht vor der Polizei einen Zivilpolizisten angefahren und verletzt. https://t.co/8f6vDjhvYH https://t.co/27MrcpRYJS

    1092201141K viewsView on X
  • Aug 25, 20263.6x their median

    Neue Vorwürfe gegen das Kölner Ausländeramt: Auf einer Liste ausreisepflichtiger Migranten, die zwei Jahre nicht bearbeitet worden sein soll, stehen mehr als 150 mutmaßliche Straftäter. https://t.co/IvUc88lntZ

    85350113K viewsView on X
  • Aug 21, 20262.9x their median

    In Voerde am Niederrhein sind drei Gebäude eines stillgelegten Kohlekraftwerks gesprengt worden. https://t.co/dfkFMT4M0X https://t.co/Z5UFhVWsTz

    78160617K viewsView on X
  • Aug 21, 20262.8x their median

    Einsatzleiter Philipp Krüger von der Feuerwehr Monschau ist "unwahrscheinlich stolz", was seine Kameraden in den vergangenen Tagen geleistet haben. https://t.co/UsJGxa57Oc https://t.co/RlFmOR2vRA

    8670213K viewsView on X
  • Aug 24, 20262.1x their median

    Menschen im Kreis Siegen-Wittgenstein dürfen ab heute ihre Blumen nicht mehr mit Trinkwasser gießen. Solch ein Verbot ist bislang einzigartig in NRW. Ob und wie knapp das Trinkwasser wird, hänge davon ab, woher eine Region es bezieht, sagte Mark Braun in der "Aktuellen Stunde". https://t.co/LumEuPiJnX

    48200419K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#chatgpt#werbung

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 34 interactions against 472K followers, an engagement rate of 0.007%. Measured over 35 original posts, its engagement rate beats 27% of 3,792 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.4K times each, and 0.402% of those impressions turn into an interaction. That is about 1.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 35 posts sampled, 40% carry an image or video and 89% link out. The account's strongest tracked post pulled 540 interactions, about 16x its own typical post. Recurring topics include #chatgpt, #werbung.

What is WDR's engagement rate on X?
WDR (@WDRaktuell) has an engagement rate of 0.007%, based on the median interactions across 35 original posts from the last 30 days against 471,630 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, WDR sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WDRaktuell have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,792 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WDRaktuell post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.

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