World Food Programme engagement report
@WFP - 3.9M followers on X
Measured over 85 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 97 interactions against 3.9M followers, an engagement rate of 0.003%. Measured over 85 original posts, its engagement rate beats 27% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.377% of those impressions turn into an interaction. That is about 0.655% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 85 posts sampled, 91% carry an image or video and 19% link out. The account's strongest tracked post pulled 564 interactions, about 5.8x its own typical post. Recurring topics include #worldhumanitarianday, #sudan, #elniño.
Measured over 85 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #worldhumanitarianday, #sudan, #elniño.
Compared with accounts its own size
World Food Programme's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, World Food Programme sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 19, 20265.8x their median
It's #WorldHumanitarianDay. Behind every humanitarian response are thousands of people working together to make it happen, from drivers, pilots and warehouse teams to engineers, nutrition specialists and emergency responders. Today, and every day, we honour them and their commitment to serving others. 💙
- Jul 29, 20263.8x their median
📍 #Venezuela: Families affected by the earthquakes are facing more than damaged homes. With tourism halted and fishing disrupted, many in places like Chichiriviche de la Costa have lost their main source of income. WFP is providing food assistance to help meet immediate needs while supporting communities on the path to recovery. ❤️🩹
- Aug 22, 20263.3x their median
📍#Somalia: Nearly 2 million children are facing acute malnutrition, while conflict, displacement and drought continue to push families deeper into crisis. Yet this WFP warehouse stands empty, and @WFP_Somalia teams can barely support 1 in 10 people in acute need. More support is urgently needed to help avert catastrophe.
- Aug 16, 20263.2x their median
Floods are hitting communities across #Myanmar, with 900,000 people affected, reports @micdunford. @WFP is delivering emergency food assistance, but warns that hunger & hardship will deepen without sustained access and urgent resources. https://t.co/iwgmvZ8klI @WFPAsiaPacific https://t.co/eet6rzmghs
- Aug 3, 20262.9x their median
Ebola: As cases and deaths mount, a mobile lab supported by @WHO and @WFP is helping to deliver vital test result more quickly. See how their efforts are protecting at-risk people along the border between the Democratic Republic of Congo and Uganda. https://t.co/Zar008aWme
- Aug 26, 20262.9x their median
Conflict drives hunger. Hunger fuels instability. And the cycle is accelerating. From Somalia to crises worldwide, conflict is taking away people’s homes, livelihoods and access to food, leaving families with impossible choices. Acting @WFPChief Carl Skau urges the UN Security Council to turn recognition into action and help break the conflict-hunger cycle.
- Aug 30, 20262.8x their median
🚨How many chokepoints can the world withstand before we're completely suffocated? From the Strait of Hormuz to the Red Sea and Black Sea, conflict is disrupting global trade and threatening to push millions more people into hunger. At the UN Security Council, Acting @WFPChief Carl Skau warns how an oil tanker anchored in the Strait of Hormuz can mean one less meal a day for a child in Sudan. ⤵️
- Aug 21, 20262.6x their median
As we complete the successful U.S.-Venezuela Humanitarian Air Bridge—a groundbreaking partnership with @Amazon, @AirlinkFlight, @WFP, and the @LogCluster that delivered almost 280 tons of life-saving supplies to earthquake survivors, we are thankful to these public-private partnerships. @StateDept will continue working with Venezuela’s interim authorities, other donor countries, relief organizations, and the private sector to address long-term needs, particularly shelter and housing reconstruction.
- Aug 28, 20262.6x their median
#Nepal: Thousands of families are in need of immediate relief as communities cope with the aftermath of floods and landslides. WFP has already dispatched emergency food assistance and is supporting the movement of critical relief supplies. Urgent support is needed: https://t.co/UkeAQZQ4Ri
- Aug 29, 20262.5x their median
The failed rainy season in #Uganda has left over 600,000 people food insecure in the Karamoja region alone. WFP-supported assistance, delivered before the drought peaked, has helped families buy food and cushion themselves against the worst impacts. As #ElNino now worsens conditions, teams are scaling assistance to help families cope.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 97 interactions against 3.9M followers, an engagement rate of 0.003%. Measured over 85 original posts, its engagement rate beats 27% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.377% of those impressions turn into an interaction. That is about 0.655% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 85 posts sampled, 91% carry an image or video and 19% link out. The account's strongest tracked post pulled 564 interactions, about 5.8x its own typical post. Recurring topics include #worldhumanitarianday, #sudan, #elniño.
- What is World Food Programme's engagement rate on X?
- World Food Programme (@WFP) has an engagement rate of 0.003%, based on the median interactions across 85 original posts from the last 30 days against 3,928,420 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, World Food Programme sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WFP have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WFP post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 4.93 posts per day across the measured window.