World Travel Market (WTM) London engagement report
@WTM_London - 96K followers on X
Measured over 5 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2 interactions against 96K followers, an engagement rate of 0.002%. Posts are seen about 667 times each, and 0.3% of those impressions turn into an interaction. That is about 0.693% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143 interactions, about 72x its own typical post. Recurring topics include #wtmldn, #travelpower, #travelpowerinsights. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #wtmldn, #travelpower, #travelpowerinsights.
Where this sits in the catalog
At 0.002%, World Travel Market (WTM) London sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Nov 4, 202472x their median
🌍✨ Tomorrow marks the beginning of a journey like no other at World Travel Market London! ➡️ There's still time to book your tickets: https://t.co/cvX5ZqWost #WTMLondon ##GlobalConnections #WTM2024 https://t.co/9S8OnVp62u
- Jun 16, 20265.5x their median
Registration for WTM London 2026 is now officially open. Get ready to explore what’s new, bigger and better this November. Stay tuned. More exciting details coming soon. Book your ticket now 🔗https://t.co/7hFGUhjrJV #WTMLDN #Travelpower https://t.co/eEjk7VBOi9
- Mar 19, 20264.5x their median
Big news for WTM London 2026! 🌍 We’re teaming up with @WanderlustMag to launch the 🎤WTM Wanderlust Headliner Stage🎤 – the new centerpiece of this year’s leading travel event. Learn more 👉 https://t.co/Uol0fUL7uw #WTMLondon #TravelIndustry #FutureOfTravel https://t.co/yOKIPdpNJY
- Feb 18, 20264.5x their median
#WTMExplorers: Meet the Team Meet Marco Tiboni, one of the creatives shaping #WTM and when he’s not behind the scenes, he’s capturing the world through his lens. His photography reflects a deep curiosity for people and place. Explore more of his work > https://t.co/UEuVqzkl3X https://t.co/c13IWnmRdp
- Mar 4, 20263.5x their median
Exciting news! The Egyptian Tourism Authority has been announced as the Premier Partner for WTM London 2026! Read the full press release for all the details 👉 https://t.co/UVdA7JJUYk #WTMLondon #TravelForward #TravelPower #WTM2026 https://t.co/idNpRdk8Nr
- Jan 28, 20263.0x their median
Can AI revolutionise travel by cutting through decades of tech and process debt? Explore the challenges and opportunities shaping the industry’s future. Read more:https://t.co/Uyd3c2R7qU #WTMLDN #TravelInnovation
- Jun 3, 20262.5x their median
“You can make really good connection to them and go further to make a better for your business.” - Shiva Raj Banjade, Nepal Big Mountain Travel Company Ltd Stronger connections create stronger outcomes. Exhibit at #WTMLDN https://t.co/C4y2xwZfy3 #WTM26 #Travelpower https://t.co/9UZK0Qxnq9
- May 11, 20262.5x their median
#WTMLDN stages bring together visionary speakers and award-winning leaders, sharing the ideas, strategies, and perspectives shaping the future of global travel Be in the room where it all happens Register your interest now https://t.co/laeqlmkN7m #WorldTravelMarket #Travelpower https://t.co/KSczeLCbzr
- Apr 16, 20262.5x their median
Some of the most important conversations in travel don’t happen on stage — they happen right here. #WTMLDN is where introductions turn into ideas, and ideas turn into opportunity. Register your interest now https://t.co/wyc4wHENI4 #WTMLondon #WorldTravelMarket #Travelpower https://t.co/5tRISJldc6
- Apr 10, 20262.5x their median
Where the world comes together in colour, culture, and celebration. #WTMLDN brings destinations to life through the stories, traditions, and experiences that make travel unforgettable. https://t.co/QSXivfqS0h #WTMLondon #WorldTravelMarket #Travelpower https://t.co/1ZhP6R3S1i
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 96K followers, an engagement rate of 0.002%. Posts are seen about 667 times each, and 0.3% of those impressions turn into an interaction. That is about 0.693% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 143 interactions, about 72x its own typical post. Recurring topics include #wtmldn, #travelpower, #travelpowerinsights. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is World Travel Market (WTM) London's engagement rate on X?
- World Travel Market (WTM) London (@WTM_London) has an engagement rate of 0.002%, based on the median interactions across 5 original posts from the last 30 days against 96,278 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, World Travel Market (WTM) London sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WTM_London have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @WTM_London post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.