WWE engagement report
@WWE - 13M followers on X
Measured over 373 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 3.3K interactions against 13M followers, an engagement rate of 0.025%. Measured over 373 original posts, its engagement rate beats 61% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 309K times each, and 1.07% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 01:00 UTC, and Saturday is the busiest day of the week. Of the 373 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 92K interactions, about 28x its own typical post. Recurring topics include #wwenxt, #smackdown, #wweraw.
Measured over 373 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #wwenxt, #smackdown, #wweraw.
Compared with accounts its own size
WWE's engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, WWE sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 2, 202628x their median
KEVIN OWENS IS BACK!!!! π±π±π± THIS IS MADNESS!!! https://t.co/W1BWKhNuVb
- Aug 18, 202611x their median
SOLO SIKOA SPIKES ROMAN REIGNS!!! OH MY GOD!!! https://t.co/yOfUJTAwNW
- Aug 24, 20268.4x their median
DODGED π€£ https://t.co/lneDIg87AP
- Aug 22, 20267.1x their median
LISTEN UP, MFTS! π€ Kyoki and @ShinsukeN have a message... https://t.co/2kHpg6VVv0
- Aug 15, 20266.9x their median
.@ShinsukeN is back on #SmackDown and heβs bringing a dangerous new partner along with him. #SmackDown https://t.co/t7GvXRnDY9
- Aug 25, 20266.4x their median
ROYCE KEYS AND OTM!!! π± WHAT IS HAPPENING!?!?! https://t.co/DG5AXWPeLW
- Aug 18, 20266.1x their median
LA KNIGHT BFT TO ROMAN REIGNS!! π Sikoa and Knight stand TALL!! https://t.co/Cn2mTAgVro
- Aug 24, 20265.8x their median
"You're an angry orange man." π @Obaofwwe https://t.co/PNYIM2xEH8
- Aug 19, 20265.7x their median
ZILLA FATU IS HERE πͺ @Zillafatu https://t.co/VXsFXuMUPF
- Aug 30, 20265.7x their median
WOW!! π Grayson Waller is the NEW NXT Champion!!! @GraysonWWE https://t.co/sMgsYjGInj
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3.3K interactions against 13M followers, an engagement rate of 0.025%. Measured over 373 original posts, its engagement rate beats 61% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 309K times each, and 1.07% of those impressions turn into an interaction. That is about 2.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 01:00 UTC, and Saturday is the busiest day of the week. Of the 373 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 92K interactions, about 28x its own typical post. Recurring topics include #wwenxt, #smackdown, #wweraw.
- What is WWE's engagement rate on X?
- WWE (@WWE) has an engagement rate of 0.025%, based on the median interactions across 373 original posts from the last 30 days against 13,257,259 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, WWE sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WWE have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WWE post?
- Most posts go out around 01:00 UTC, and Saturday is its busiest day, at roughly 14 posts per day across the measured window.