Back to @WWF's profile

WWF engagement report

@WWF - 3.4M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 3.4M followers
Per impression
2.02%
14K views on a typical post
Reach
0.42%
of its followers see a post
Typical post
287
interactions (median)
Saved
0.134%
19 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
09:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 287 interactions against 3.4M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 39% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 2.02% of those impressions turn into an interaction. That is about 0.417% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

WWF's engagement rate beats 39% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.008%, WWF sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 17, 20265.1x their median

    Everyone deserves a hug. And a community that protects it. https://t.co/kWfsrndzYp

    1.3K1339929K viewsView on X
  • Jun 5, 20264.4x their median

    Happy #WorldEnvironmentDay!  Join us in celebrating our planet and recognizing the power we all have to protect it.   Every voice matters. Every move counts. Join the movement.  Together, let’s act #NowForClimate for this generation and the next. https://t.co/LMYu1u1jmQ

    723427903752K viewsView on X
  • Jul 22, 20264.0x their median

    You've all heard about #Jimothy... but what about these three? Maned wolf, saiga antelope, aye-aye lemur. Nature knows: Different isn't bad, it's what makes you you. https://t.co/V0rhql6LoS

    948123462893K viewsView on X
  • Jan 16, 20262.0x their median

    When we better protect nature, it has room to thrive. And when it does, everything comes alive. Share this to show your ❤️ for our amazing planet! https://t.co/8hE1WUlvWx

    40215814511K viewsView on X
  • Apr 22, 20262.0x their median

    There’s nothing like a great comeback story. And this #EarthDay, we're sharing some of our favourites.💚 From forests to oceans, nature bounces back when we give it the chance to. It's been doing it long before us. And with a little help, it'll keep going long after. https://t.co/pqX4tyobIc

    402150111222K viewsView on X
  • Mar 3, 20261.7x their median

    Long before pharmacies, there were forests. And they’re still prescribing life. We're celebrating the ancient wisdom of plants 🌱 #WorldWildlifeDay Nearly 60,000 species are used in medicine globally. They protect soil, support health & more. What can't they do? We love plants!

    3511111179.8K viewsView on X
  • Jan 17, 20261.7x their median

    A milestone moment for our ocean – and for all of us. Today, the #HighSeasTreaty enters into force. It aims to protect two-thirds of the ocean that lie beyond national borders. A great start to the New Year 💙 https://t.co/Fj9tcO5UsZ

    32412323511K viewsView on X
  • May 26, 2026

    Every meal you eat has a tiny hero behind it. 🐝 Pollinators are responsible for 1 in 3 bites of food we eat, and honestly, they deserve way more credit than they get! But they're at risk, and they need our help. RT to help raise awareness for our pollinator friends! https://t.co/VCd5N0t72y

    25012213711K viewsView on X
  • May 4, 2026

    Our planet needs us to be its Force. Nature is out of balance. This isn’t science fiction. It’s science fact. Let’s restore the balance. Tag a real-life Jedi 🌍 #MayThe4th #ForceOfNature https://t.co/AwlwgpPJry

    248103131411K viewsView on X
  • Jan 31, 2026

    Tiny bird. Huge voice. The Uirapuru-verdadeiro (Musician Wren) could out-sing any artist. Take a moment. Let yourself get carried away. https://t.co/943VlYdfeM

    27060559.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 287 interactions against 3.4M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 39% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 2.02% of those impressions turn into an interaction. That is about 0.417% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is WWF's engagement rate on X?
WWF (@WWF) has an engagement rate of 0.008%, based on the median interactions across 1 original posts from the last 30 days against 3,407,126 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, WWF sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WWF have real engagement?
Its engagement rate beats 39% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WWF post?
Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going