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WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ engagement report

@WalesOnline - 466K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 466K followers
Per impression
0.055%
15K views on a typical post
Reach
3.13%
of its followers see a post
Typical post
8
interactions (median)
Saved
0.007%
1 bookmarks on a typical post
Posting rate
1.33/day
active 30% of days
Peak time
14:00 UTC
Thursday

A typical post picks up 8 interactions against 466K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 12% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.055% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 216 interactions, about 27x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on August 29, 2026.

Compared with accounts its own size

WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ's engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202627x their median

    Wales sets target of hitting net zero 10 years before UK https://t.co/gaVReMa4su

    9026861425K viewsView on X
  • Aug 23, 202615x their median

    Ryan Reynolds flies in for Wrexham transfer talks as club-record deal lined up https://t.co/WCaq2vvCGw

    10169130K viewsView on X
  • Aug 26, 20267.0x their median

    โ€˜After decades of complacency, Wales has a government of actionโ€™ @DafyddTrystan writes for WalesOnline to lay out what the new @Plaid_Cymru government has achieved in its first 100 days in power https://t.co/LUB1MQ4MUS

    32148216K viewsView on X
  • Aug 19, 20266.5x their median

    Newport leader accuses Drakeford of reneging on ยฃ1bn promise and calls for new black route M4 plan https://t.co/LgSJybFX6i

    3768119K viewsView on X
  • Aug 27, 20264.5x their median

    Jamie Carragher faces bankruptcy as HMRC file petition and release statement https://t.co/whdyR5hyNI

    17612130K viewsView on X
  • Aug 25, 20263.9x their median

    Ryan Reynolds blows German club out of water as Wrexham reach transfer agreement https://t.co/FQizE4CV4r

    2920015K viewsView on X
  • Aug 21, 20263.5x their median

    Fin Tarling's mum issues statement as brother makes brave decision after tragedy https://t.co/vOd4kfZ0Sw

    2620016K viewsView on X
  • Aug 20, 20262.9x their median

    Gareth Bale says 'this one felt right' as he addresses club takeover plans https://t.co/JxoTDFxNyP

    1643033K viewsView on X
  • Aug 27, 20262.8x their median

    Cymru Premier club sign ex-Premier League striker at 27 as fans left stunned https://t.co/RIVdgk6wPb

    1432339K viewsView on X
  • Aug 23, 20262.4x their median

    The new life of Jade Jones, the Welsh hero using her diagnosis to become the best https://t.co/VyjJIp0osg

    1612014K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 8 interactions against 466K followers, an engagement rate of 0.002%. Measured over 40 original posts, its engagement rate beats 12% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.055% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 40 posts sampled, 5% carry an image or video and 100% link out. The account's strongest tracked post pulled 216 interactions, about 27x its own typical post.

What is WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ's engagement rate on X?
WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ (@WalesOnline) has an engagement rate of 0.002%, based on the median interactions across 40 original posts from the last 30 days against 465,933 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, WalesOnline ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WalesOnline have real engagement?
Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WalesOnline post?
Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.

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