WestJet engagement report
@WestJet - 607K followers on X
Measured over 9 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 151 interactions against 607K followers, an engagement rate of 0.025%. Measured over 9 original posts, its engagement rate beats 47% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 58K times each, and 0.259% of those impressions turn into an interaction. That is about 9.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video, 44% are part of a thread and 89% link out. The account's strongest tracked post pulled 316 interactions, about 2.1x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on August 26, 2026.
Compared with accounts its own size
WestJet's engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, WestJet sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Mar 24, 20262.1x their median
We are pleased to announce that WestJet and Scandinavian Airlines System (SAS) have expanded their codeshare partnership. WestJet guests can book travel to Sweden, Norway, Denmark and Finland via the airline’s non-stop service between Halifax and Copenhagen with the convenience of a single ticket. Learn more here: https://t.co/ukrIzIW7t0
- Aug 3, 20261.6x their median
For the latest travel information: https://t.co/v7tbd6msbF https://t.co/wGTqvqo52B
- Aug 3, 20261.5x their median
We recognize the decision to strike is not an easy one. That's why it's important for us to be clear about what was offered, what was not accepted, and what has led to our current situation. For more information on our offer click here: https://t.co/YXVFYtotiK Nous reconnaissons que la décision de déclencher une grève n’est pas facile à prendre. C’est pourquoi il est important pour nous d’expliquer clairement ce qui a été proposé, ce qui n’a pas été accepté et ce qui a mené à la situation actuelle. Pour obtenir de plus amples renseignements sur notre offre, cliquez ici : https://t.co/42ccarxGAJ
- Aug 2, 2026
For the latest information: • Flight status: https://t.co/YsnKCEQvc7 • Travel advisories: https://t.co/v7tbd6msbF • Newsroom announcement https://t.co/Cf6PRim2Zg https://t.co/cfG2qVtllG
- Jul 30, 2026
Travel advisories: https://t.co/v7tbd6msbF Newsroom: https://t.co/JtdZngcoAe https://t.co/bnqLG56Ln7
- Mar 25, 2026
Big news, Canada ✈️ We’re excited to announce a new partnership with @Triangle — bringing together travel and everyday rewards in a whole new way. Now, you’ll have even more ways to earn and redeem, whether you're gearing up for your next adventure or taking off to your favourite destination. Learn more on newsroom: https://t.co/0P2wV1XhZH -- Canada, nous avons une grande nouvelle ✈️ Nous sommes ravis d'annoncer un nouveau partenariat avec @Triangle , qui combine les récompenses de voyage et du quotidien d'une toute nouvelle façon. Vous aurez maintenant encore plus de façons d’accumuler et d’échanger, que vous soyez prêt à embarquer dans votre prochaine aventure ou à vous envoler pour votre destination préférée. Visitez notre salle de presse pour en savoir plus : https://t.co/MHsQd8VvY4
- Feb 24, 2026
Mexico Travel Update We are continuing to monitor the ongoing situation in Mexico, with safety as our priority. We will resume scheduled service to and from PVR - Puerto Vallarta GDL - Guadalajara ZLO - Manzanillo beginning Tuesday, February 24. Tourist and resort areas remain open and continue to serve visitors. Our flexible/change policy remains in effect until February 27: https://t.co/iiL4TCYRMe All guests travelling to and from Mexico with WestJet over the next few days are advised to check the status of their flight before heading to the airport: https://t.co/1YnDi3Gxth Continue to stay informed by regularly checking travel advisories: https://t.co/KvGdzh0P9O
- Aug 1, 2026
Guests travelling are advised to check the status of their flights prior to leaving for the airport. https://t.co/YsnKCEQvc7 https://t.co/ZNiBjHMMU0
- Dec 23, 2025
✨Go beyond our 2025 Christmas Miracle to hear more from the families - and see how WestJetters from coast to coast helped to make this year’s miracle happen. 💙🎄 Visit the link to see more: https://t.co/4XM0Ao931T #WestJetChristmas #WestJet https://t.co/uIRYFwc5V8
- Feb 23, 2026
Mexico Travel Update Flexchange Policy: https://t.co/XP2ADzggGh Flight status: https://t.co/YsnKCEQvc7 Politique flexible en matière de modification et d'annulation: https://t.co/ilYOMQ2eU0 État des vols: https://t.co/Dx4o8uD5gL https://t.co/xMjzBwdWlo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 151 interactions against 607K followers, an engagement rate of 0.025%. Measured over 9 original posts, its engagement rate beats 47% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 58K times each, and 0.259% of those impressions turn into an interaction. That is about 9.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video, 44% are part of a thread and 89% link out. The account's strongest tracked post pulled 316 interactions, about 2.1x its own typical post.
- What is WestJet's engagement rate on X?
- WestJet (@WestJet) has an engagement rate of 0.025%, based on the median interactions across 9 original posts from the last 30 days against 607,195 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, WestJet sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WestJet have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WestJet post?
- Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 0.57 posts per day across the measured window.