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Xiaomi Brasil engagement report

@XiaomiBrasil - 387K followers on X

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.003%
of 387K followers
Per impression
0.327%
3.1K views on a typical post
Reach
0.79%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.8/day
active 63% of days
Peak time
20:00 UTC
Sunday

A typical post picks up 10 interactions against 387K followers, an engagement rate of 0.003%. Measured over 23 original posts, its engagement rate beats 9% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.327% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 52 interactions, about 5.2x its own typical post. Recurring topics include #xiaomiwatchs5, #xiaomi17tnobrasil, #lançamentoxiaomi2026.

Measured over 23 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #xiaomiwatchs5, #xiaomi17tnobrasil, #lançamentoxiaomi2026.

Compared with accounts its own size

Xiaomi Brasil's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Xiaomi Brasil sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 11, 20265.2x their median

    Você abre para ver a hora e esquece por que pegou o telefone. O Xiaomi 17T faz isso. A moldura metálica devolve a luz, o módulo Leica tem a simetria de quem foi desenhado para ser olhado de perto, e os modelos em preto e azul são hipnóticos de tão lindos. Design bonito não precisa de legenda longa, mas rende uma boa pergunta: Preto ou Azul? Qual é o seu favorito? #Xiaomi17T

    4021005.2K viewsView on X
  • Aug 12, 20263.4x their median

    Um sistema de câmeras pensado para revelar o que normalmente passa despercebido. Com o Xiaomi 17T, a telefoto aproxima a cena e transforma distância em detalhe. Mais precisão para enquadrar. Mais liberdade para registrar. #Xiaomi17TnoBrasil #LançamentoXiaomi2026 #MestreDaTelefotografia #LeicaLiveMoment

    311113.9K viewsView on X
  • Aug 9, 20263.3x their median

    Tudo o que você precisa para começar uma nova experiência. Do primeiro contato aos detalhes do design, o Xiaomi 17T entrega uma presença premium antes mesmo de a tela acender. Agora é abrir a caixa e descobrir de perto o Mestre da Telefotografia. #Xiaomi17TnoBrasil #LançamentoXiaomi2026 #MestreDaTelefotografia #LeicaLiveMoment

    284104.5K viewsView on X
  • Aug 10, 20262.5x their median

    Dos clássicos aos mais novos, qual é o seu Xiaomi favorito? 👀📱 #Xiaomi #XiaomiBrasil https://t.co/04yieeRIUi

    221205.7K viewsView on X
  • Aug 8, 20261.9x their median

    Ninguém percebe 120Hz. Todo mundo percebe 60. Quando está fluido, a gente nem nota. É bem mais fácil notar quando algo está funcionando diferente do esperado. Para algumas situações, é necessário mudar a Taxa de Atualização. Para isso vá até: Configurações -> Tela e brilho -> Taxa de atualização -> Personalizado -> 120Hz. A tela do Xiaomi 17T é capaz de ler o seu toque 480 vezes por segundo. Por isso a imagem para exatamente onde a mão para. Xiaomi 17T, o Mestre da Telefotografia. #Xiaomi17TnoBrasil #MestreDaTeleforografia #120HzFuidez

    171015.8K viewsView on X
  • Aug 15, 20261.5x their median

    O espelho virou o estúdio da nossa geração. E a câmera do Xiaomi 17T está à altura: ela devolve a textura do tecido, o caimento da luz e o detalhe que faz o look ser seu. O celular certo não sai da composição, ele valoriza. Seu estilo merece uma câmera que enxerga detalhes tão bem quanto você. Xiaomi 17T, o Mestre da Telefotografia. #Xiaomi17TnoBrasil #LançamentoXiaomi2026

    130204.4K viewsView on X
  • Jul 18, 2026

    Cada olhar tem uma história para contar. 📸 E, quando a paixão reúne pessoas de diferentes lugares, cada registro ganha ainda mais significado. Fotografado com o Xiaomi 17T. #BolaNaVida #Xiaomi17TnoBrasil #MestreDaTelefotografia https://t.co/lDTHnAGLSv

    122002.8K viewsView on X
  • Aug 3, 2026

    Grandes fotografias nem sempre dependem de estar mais perto. Elas dependem de enxergar melhor. Com o Xiaomi 17T, cada aproximação revela uma nova história. #Xiaomi17T #MestreDaTelefotografia #LeicaLiveMoment https://t.co/vNPgYvif9e

    121006.5K viewsView on X
  • Aug 13, 2026

    No busão lotado, o silêncio virou o maior luxo da cidade. Os Redmi Buds 8 Lite calam a rua e deixam só a sua playlist. O barulho do trânsito some, a leveza faz você esquecer que eles estão ali, e a música continua tocando. Esqueça o ruído. Sintonize no que importa. Redmi Buds 8 Lite | Desfrute de um mundo só seu, livre de barulhos externos #RedmiBuds8Lite #XiaomiBrasil

    111003.1K viewsView on X
  • Aug 7, 2026

    Mais tela. Menos limites. ⌚ A tela AMOLED de 1,48" com bordas ultrarreduzidas amplia sua experiência visual, enquanto o design sofisticado do #XiaomiWatchS5 46mm transforma tecnologia em presença. #XiaomiWatchS5 https://t.co/ygcESsnSU1

    120003.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#xiaomiwatchs5#xiaomi17tnobrasil#lançamentoxiaomi2026#mestredatelefotografia#46mm

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 387K followers, an engagement rate of 0.003%. Measured over 23 original posts, its engagement rate beats 9% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.327% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 52 interactions, about 5.2x its own typical post. Recurring topics include #xiaomiwatchs5, #xiaomi17tnobrasil, #lançamentoxiaomi2026.

What is Xiaomi Brasil's engagement rate on X?
Xiaomi Brasil (@XiaomiBrasil) has an engagement rate of 0.003%, based on the median interactions across 23 original posts from the last 30 days against 386,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Xiaomi Brasil sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @XiaomiBrasil have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @XiaomiBrasil post?
Most posts go out around 20:00 UTC, and Sunday is its busiest day, at roughly 0.8 posts per day across the measured window.

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